Worried about Work/Life balance? Focus on What You Love!

by Camille Preston

Work/life balance is a tricky thing. Many of us stress about it, believing it is something that can be achieved if we just had a few more hours in the day, or if we just had a little help, or if we could just do a little less.

Instead of worrying about achieving work/life balance (whatever that is!), try focusing instead on doing the things you love and being with the people who energize you, and doing less of the things that deplete you. This is a key component of rewiring for wellness, from my book, Rewired: How to Work Smarter, Live Better, and Be Purposefully Productive in an Overwired World.

Your time as precious. Your life is precious. So, as much as possible, be critical and judicious with the things and people who take up your precious time and attention. Ask yourself these six basic questions:

  • Who are the people who are draining my time and attention?
  • If I have to deal with them, how can I do so on my own terms?
  • What do I love to do?
  • What are the commitments I do not enjoy that I could give up?
  • Who do I love to be with?
  • Who brings out the best in me?

As much as possible, fill your life with the people and things that fulfill you, engage you, inspire you, and make your life better. Choose them, and you’ll never worry about work/life balance again.

Read more about Rewired at http://www.aimleadership.com/resources/rewired/

About the author: Camille Preston is the founder and CEO of AIM Leadership, an organizational development company committed to developing powerful, authentic leaders. She is the author of Rewired: How to Work Smarter, Live Better, and Be Purposefully Productive in an Overwired World. She is a psychologist, executive coach, writer, facilitator, and highly sought-after public speaker. For more than twenty years, she has guided leaders, executives, policy makers, professionals, and individuals alike to new heights of leadership, performance, efficiency, and greater happiness and fulfillment.

AIM is one of the country’s premier leadership development firms with a dozen associates and hundreds of blue chip, Fortune 500, government, nonprofit, and private clients around the globe, including NBC, Zappos, MGM Mirage, Citrix, the Corporate Executive Board, Mars, Verizon, GE, Capitol One, the US Army, and others. http://aimleadership.com/

Money & Starting Your Business with Deborah A Bailey on Women Entrepreneurs Radio™

Thinking of leaving your job and starting a business?  Do you have what it takes to be an entrepreneur?

In this episode of Women Entrepreneurs Radio™, Deborah (who's also the show host) gives some tips on what to consider before starting your business.

How should you price your products and services? Do you have enough money to start? Are there really "quick and easy" steps to build a business?

In her new book,  "Think Like an Entrepreneur: What You Need to Consider Before You Write a Business Plan," Deborah shares practical, "real world" advice on how what to think about before you make the leap into business ownership.

Writer and entrepreneur, Deborah A. Bailey is author of the books, “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life” and “Think Like an Entrepreneur: What You Need to Consider Before You Write a Business Plan.”
Think Like an Entrepreneur: What You Need to Consider Before You Write a Business Plan

She has had bylines in Baseline magazine, Dailyworth.com, Bankrate.com, More.com, Working World Magazine and CNN.com. She’s been a guest on Good Day Street Talk on Channel 5 in NYC, ABC6 TV, Fox News Strategy Room and WFMZ TV as an expert in career transitions and reinvention. She was recently named one of the “25 Career and Business Women Bloggers Worth Reading” by BlogHer and one of the Top 100 Women Entrepreneur Experts to Follow on Twitter. www.dbaileycoach.com/blog

Date: Wednesday, June 27th, 2012
Time: 8:00 pm EDT


Three Easy Basic Marketing Strategies With Time Left Over to do Your Work!

by Barbara Saunders

When it comes to marketing, creative Solo Pros tend to get way too complicated. It’s easy to become overwhelmed with a lot of fancy ideas and clever strategies. How important are they to your business success?

Take a step back and consider whether you’re actually using the marketing basics. Then I’m going to give your four tips on how to find time to market consistently. Marketing doesn’t have to be complicated!

Basic Marketing Strategy #1: Master the Basic Tools First

Invest in learning these three basic marketing strategies and get them consistently in play. Save the more complex campaigns for special offers. You’ll find they’re much easier to launch when the basics are on line and doing their job. Consistency is key.

    * Conversations– Are you confident in talking with your potential clients about what you do? Out of every 5 conversations, do at least 3 turn into paying clients? If not, then it’s time to master this crucial skill. The faster you get it under your belt now, the easier growing your business will be.
    * Email – As your list grows, you need to connect regularly with your current and potential clients. Let them know what you’re up to, share your expertise, and – most importantly – make offers. Make it a habit to consistently communicate with your list. Just sending a simple newsletter with a few tips, client success stories, and more info on who you are and what you do will build trust and keep you on top of their minds. Be sure to include an offer in each of your newsletter broadcasts.
    * Networking – Attending niche-targeted networking events is a great way to meet potential clients, practice your “basic message,” and connect with referral partners. Solo Pro business is a relationship-based experience. Developing your face-to-face marketing skills has benefits beyond bringing in new clients.

Basic Marketing Strategy #2: Consistency Is Key

No marketing strategy is effective if it’s not regular and consistent. Develop a habit of sending your newsletter on a schedule. Promote your programs and services regularly. Always offer clients the option to move to the next level as their projects with your near completion. You’ll become more comfortable with marketing and your clients and potential clients will have more opportunities to respond to your offers.

Basic Marketing Strategy #3: Take Small Steps Every Day

“Done is better than none.” Continually tweaking and fiddling with your marketing pieces to make it perfect results in slow or no sales. Use one of the basic marketing tools every day to develop your skills and you’ll have a solid marketing system in place quickly.

Don’t let yourself be overwhelmed by the latest marketing techniques. You can build a successful business by focusing first on these basic marketing tools. You’ll have more time to enjoy creating and working with clients. Those advanced techniques will still be there when you’re ready!

Four Simple Tips for Consistent Marketing

Tip #1 Stop Second Guessing Yourself

Instead of constantly swirling around in self-doubt, develop the habit of ‘Decisive Action’. Focus on the end result that you would like and create the plan to achieve it. Then confidently put it into action. So many Solo Pros ‘vibrate’ back and forth instead of picking a direction and going. The roadblock is in the indecision and vacillating  – not in the actual choice. Don’t worry so much about what others are doing. Chart your course and set sail. It’s the forward action that creates the desired results.

Tip #2 Use Your Calendar Like a Six and Seven Figure Entrepreneur

How much time you spend isn’t as critical as how you INVEST that time. Millionaire entrepreneurs use a simple technique called Time Blocking to make sure they have regular, consistent time built into their day for marketing and business building activities.

Schedule a “marketing appointment” in your daily planner. Even if it’s 15 minutes you’ll be surprised at what you can get done, especially if you invest this time BEFORE answering email, tweeting or posting on Facebook. Stop focusing on everyone else for just 15 minutes and start focusing on your marketing and you’ll see immediate results.

Tip #3 Set Small Goals For Success

Break marketing tasks down into small, specific activities and always assign a number to each activity.

For example: On Monday your goal is to write five follow up thank you cards and mail them out. Tuesday’s goal is to call three potential clients. On Wednesday your goal may be to attend one networking meeting, then follow up with each prospective client you meet with a thank you card, mailed that same day. Be sure to celebrate every action you take so you feel energized to do more.

Tip #4 Calculate The Pay Off

Take a moment to calculate how much money is at stake. The result is instant clarity about what is — and what isn’t — a priority. Here’s a simple formula:

    * Estimate how many clients you want over the next 12 months
    * Then multiply by the average amount of income each client brings to you

What’s your total? More importantly, what would having that amount of money mean for you?
Final Thought: Think Of Marketing As Connecting To And Serving

Solo Pros love to help, to serve and to make a difference for their clients. If you approach marketing as a way of doing that, you’ll find that marketing isn’t something you avoid.

Author Info: Barbara Saunders is a publication designer and has run a successful solo pro business for more than a decade. She is the Solo Pro Success Coach and the Director of the International Association of Self-Employed Communication Professionals and the Solo Pro Academy. She also hosts the Solo Pro Radio show everyday at 10am Pacific and 1pm Eastern It’s our mission to build community and help creative solo pros build and run successful businesses by providing support, innovation, tools, and strategies. Our goal is to liberate our members from the feast and famine cycle.

Nurture Others By Nurturing Yourself!

by Mariana M. Cooper

Are you giving so much to others that you are not leaving time for yourself?  Do you feel guilty when you take time out but then aggravated when you don't?!

Perhaps you yourself are struggling, wondering about your job, your business, your finances, your home. Our relationships are more strained than ever as everyone searches for some "relief" from the daily drama.

Everyone is searching for some energy and encouragement. Yet it seems that we are ALL stretched and don't have a lot of extra energy to give to others as much as we may like to. This is truly a time where it is important to Nurture Yourself.

Self nurturing is the best gift that you can provide for yourself AND for others. Because when you are feeling at peace, rested, well hydrated, nourished and centered we have the energy to be a good listening ear for others or to just allow others the space they need to go through whatever they are going through.

We all want to help but now more so than ever before it is important to refrain from trying to rescue others, fix their problems or fill in their blanks. Actually we are insulting them when we attempt to solve it all, because we are robbing them of the growth and learning that is there to make them stronger and more importantly to bring them back to their Intuition and higher self. Remember that when we face challenges, the best place to turn for nurturing is to Spirit, our Higher Selves, our Intuition.

Life's obstacles are always Spirit calling us forward to a higher version of ourselves!

This week, instead of listening endlessly to the woes and problems of others, politely end the conversation and take some time to regenerate and nurture yourself. Set the example for your friends and family of the calm, centered, focused person who goes with the flow and truly honors their own self care. It may be a bit of a challenge at first and feel like you are abandoning your friends but you are not!

The best way to nurture them is by allowing them to have their free will to choose and be responsible for their own happiness. And for you to take the time out to pay some much needed attention to yourself!

So indulge!

And Always Remember to "Trust Your Aha!"

Author: Mariana M. Cooper, Aha! Moments, Inc. Marketing & Manifesting Strategist For Enlightened Entrepreneurs. For more information, products and services visit our blog at: www.ahamomentsinc.com

Are You Accidentally Turning Away Clients? (5 Marketing Blunders that Do Damage)

by Christine Kane

“I want more clients! I’m doing all the right things! How come I don’t have enough clients?”

If you’ve ever uttered these words (or even thought them), you might be tempted to wonder if you’re any good at what you do. Or maybe you doubt if you’re even cut out for business. Most likely, however, the problem isn’t you.

Most likely, the problem is your marketing.  [Insert big sigh of relief here. Now you know it’s totally fixable!] So, sit with me while I walk you through 5 marketing blunders that might be causing your prospects to slip right through your fingers…

Marketing Blunder #1 – You aren’t clear on your Ideal Client
This one’s first because it matters most. So many people are out there looking for the next coolest marketing tactic…

…or the latest-greatest online trick.

If that sounds like you, I can promise you this: it’ll all fall flat if you don’t have 100% clarity about who the heck you’re targeting. Your ideal client has particular needs, challenges and desires. If you’re generalizing, you won’t reach the very person you can help the most.

Marketing Blunder #2 – You offer too many calls to action

I recently visited the website of a life coach.

On the main page, she offered a link to her favorite new book, another link to some colleagues’ websites, a downloadable free guide to de-cluttering, and a whole bunch of payment options for her to be your coach.

It was exhausting!

Remember this:  A confused customer never buys. Remember this next:  All it takes is one click, and your customer is gone forever. Many solo business owners suffer from a “fear of being clear.”  They believe that if they don’t offer every possible option, they might miss out on someone. They’ll insist that this is all about abundance.  Hey, the world is full of options, and people love options!

In truth, it is the ultimate lack mentality.  It’s the fear of being clear. Acknowledge it and then stop it. Clarity is the ultimate wealth mindset.  In every communication with your prospect, you must know the answer to this question:

What is the one thing you want your prospect to do FIRST?

Marketing Blunder #3 – You hide your expertise

One of the keys to making lots more money in your business is positioning yourself as an expert. At first, this can be a huge stumbling block.  Many of us have been raised to believe that if we’re any good, people will find us magically.

Plus, we’re scared of bragging.

But here’s the good news. Positioning is not bragging.  It’s much more organic. Positioning combines credibility, authenticity, expertise, testimonials, success stories and even lifestyle to create a marketing message that establishes you as the go-to person in your field.

Marketing Blunder #4 – You’re fire-hosing them

Okay, take a deep breath. This one’s a biggie.

Some folks get a little freaked out when they begin charging money or even when they post their first free offer. So they become like the party hostess who runs around trying so hard to make sure everyone’s having a good time that they drive people away because they’re trying too hard.

Their free offer is 423 one-space pages, plus a workbook, plus an audio and a video training, too.

They create packages promising you late night calls, early morning calls, their cell phone number – perhaps even their first-born. Two problems here:

First, most people can’t process all of that.  It overwhelms them.  You want to engage with them, not fire-hose them. The second problem is that you’ll eventually despise your clients if they DO sign up for your program!  You can’t possibly deliver on everything! Again, we’re dealing with a fear/lack mentality.  You have to take time to think clearly and strategically.   What would most serve people – and what would be do-able for you to deliver on?

Marketing Blunder #5 – You’re waiting for them to make the first move.

“So, like, just call me if you ever find that you’re ready to, you know, talk about working with me. I’m here anytime.”

Does this sound like you?  (Okay, you can remove the “like” and the “you know.”  You’d never talk like that, I know.) If so, then it’s no wonder you don’t have clients!

Why is that?

Well, your prospects want to know what they should do and when.  You need to learn how to make offers. This doesn’t mean getting pushy or selling hard. It means you must provide clear instructions for how to become your client.  You must tell your prospect what to do next and when.
NOW YOU!  Which blunder have you caught yourself in?  And most important… what are you doing differently (or WILL you do differently) now that you know better?

Christine Kane is the Mentor to People Who are Changing the World. She helps women and men Uplevel their lives, their businesses and their success. Her weekly Uplevel You eZine goes out to over 20,000 subscribers. If you are ready to take your life and your world to the next level, you can sign up for a F.R.E.E. subscription at http://christinekane.com.

Motivational Speaker & Author Max Bolka on Women Entrepreneurs Radio™

Max Bolka is a 30-year plus veteran of the financial service industry who served a nationwide planning and investment clientele. He is also a 30-year practitioner, student and teacher of Ayurveda, a 5,000-year old “Science Of Life” Today,

Max blends these two seemingly diverse areas to help Build Enlightened Entrepreneurs who achieve their highest goals. He combines both the inner and outer aspects of success, along with the hard core, practical business applications of the head and the more subtle, evolutionary aspects of the heart.

Max teaches audiences how to achieve 200% Success™, consisting of 100% outer achievement along with 100% inner fulfillment. As a speaker, Max has captivated audiences everywhere from India to Indiana, and makes for an extremely entertaining and informative guest. Max’s material is suitable for Radio, TV, Webinars, Teleconferences, Live Presentations and Articles. Clients range from Entrepreneurs to Financial Advisors, other Speakers, Authors and Coaches, as well as anyone else who wants to take it to the Max! www.maxbolka.com

Date: Wednesday, June 20th, 2012
Time: 8:00 pm EDT


To Be an Effective CEO, Know the Rules of Engagement

by Sylvia Browder

Are you the CEO that you always envisioned? Is your company thriving with an overflow of potential leads? Do you have a tried and true method to selling yourself; your product or services; and the idea that TODAY is the best time for people to make the purchase? If not, and you find it difficult to connect – engage – and make the offer; then this simple approach could help you become an effective CEO:


How are you connecting with potential clients? Are you extremely clear about how your business can help them? And no, your ideal customer doesn’t include everyone in the world! Unfortunately, this is a common mistake that most businesses make when prospecting. If you’ve honed in on your target market, they will easily recognize your business as a precise solution to their needs.

To commence, conduct some research to determine where they exist. Yes, this takes time and effort but it is an important part in determining who, what, where and why of your target. Oh, don’t think this is a one-time thing; you will need to revisit and research regularly.

In addition, create a local and virtual presence; build a basic website adding relevant content for visitors; and take advantage of social media marketing tools. By positioning yourself as an industry expert, you can grow a group of followers who will have a direct connection to you and who recognize your name and business brand!

Here are 3 questions to ponder:

1. Where do they live? Are they local, national, virtual or global? By determining this, you can focus your marketing tactics specifically to those geographic areas.

2. How would you describe them? Be able to describe your ideal client in terms of age, gender, education and nationality.

3. What is their profession and income level? Understanding both allows you to target only those who can afford your product or services.


Now that you’ve connected with your ideal clients, you need to establish credibility and build up the three basic elements of know, like and trust. Converse with them… share your resources and show value. This builds a sense of trust and sincerity.


So, you’ve wined and dined your prospective clients. Now it’s time to let them know what you’ve got; how it will benefit them and what you’re looking for in return. It’s your job to create an irresistible offer. What is your FREE giveaway? If you are wondering why this is important, consider the following. Would you buy a new vehicle without first taking a test drive? Probably not! So, how can you expect people to buy from you without trying it? Huh?

As consumers, we are all bombarded with new offers all the time. So, it’s imperative that your offer fulfills a need. A big mistake you can make is to focus only on your offer and not the value it brings to the table. So, if you can put yourself in the shoes of a consumer, answer the following 4 questions as it relates to your product or services:

1. What’s In It for Me or (WIIFM)?

2. What benefits will I get in exchange for the money?

3. What problems does this solve for me?

4. How does this make my life better or easier?

Were you able to answer each honestly? So, whether your initial offer is a free teleseminar, a workshop at the local library, an eBook or whitepaper or a complimentary strategy session, it needs to be a relevant and tangible will make a difference in the life of your potential client.

In conclusion, by using the CEO method, you have a consistent system in place to attract potential clients; building their confidence in you; your product or service; and ultimately, becoming a loyal and paying customer.

Author info: Sylvia Browder is founder of National Association Women on the Rise, a virtual community for aspiring and established women entrepreneurs. She has served as an online volunteer SCORE counselor since 2004.  For FREE weekly articles go to Sylvia Browder’s Blog for Women Entrepreneurs, www.sylviabrowder.com.  She can be contacted at info@nawomenrise.com.
·         Become a fan of ‘National Association Women on the Rise:’ http://bit.ly/9qqvWW
·         Follow me on twitter: http://twitter.com/sylviabrowder and http://twitter.com/nawomenrise
·         Are you LinkedIn? http://www.linkedin.com/in/sylviabrowder 
·         Join ‘National Association Women on the Rise’ on LinkedIn: http://bit.ly/dsd5E0 
·         Join our community on NING, www.nawomenrise.com 

Note from Deborah: Sylvia Browder is one of the many entrepreneurs who is featured in my new book, "Think Like an Entrepreneur: What You Need to Consider Before You Write a Business Plan" available at Amazon.com and other online booksellers. Visit the Think Like an Entrepreneur site to download an excerpt!

Media Physical Fitness Personality Rico Marciano on Women Entrepreneurs Radio™

Certified Physical Fitness Instructor & Media Personality Rico Marciano

Rico Marciano lives an extraordinary life, overflowing with passion, achievements, and an award-winning career in Fitness. As an intense young athlete, he played on championship teams in football, baseball, basketball, softball, and track. As a charismatic entertainer, he wrote, produced, and performed in theatre, TV, film, radio, and Honkytonk Bars. As an Adventurer in Paradise, he enjoys good food, good wine, good music, and sassy, beautiful women from all over the world. Rico's Life is, a Motivational Message. 

As a Certified Physical Fitness Instructor  - Designs Motivational Exercise Programs for Brain and Spinal Cord Injuries; Orthopedic and Neurological Problems; Pro, Amateur & Disabled Athletes, Weight-Loss & Conditioning, and Breast Cancer Survivors.

As a Media Fitness Personality - Wrote & produced the Award-Winning, Motivational Documentary, Chariots of Courage, inspiring stories about the Tragedies and Triumphs of his disabled clients in wheelchairs. Recently authored a book of the same title. Guest on the Early Morning Show Live, and South Florida Business Report, with David Weir on CBS Wrote, hosted, and produced the Award-Winning Talk Radio Show, "Rico, Motivational Fitness." Performed the motivational segments on Body by Jakes TV Show, "Healthy Lifestyle Solutions." Honored with many inspiring tributes on ABC, NBC, CBS, FOX and in the Palm Beach Post Guest on NBC's Sports Live Extra, and NBC's Noonday Live Show Wrote and Directed Fitness TV commercials and musical jingles.


Date: Wednesday, June 13th, 2012
Time: 8:00 pm EDT


4 Ways to Stay Motivated

by Jamie Dixon

No matter how motivated and positive we feel most of the time, we all have those moments when we feel discouraged and just down. Fortunately, there are ways to deal with this. Here are a few strategies I use when I'm feeling discouraged and unmotivated that you can use too:

1. Be proud of what you have done. So, you've hit a roadblock, and you can't seem to think about anything else. Well, you have accomplished some other goals, right? Celebrate the things you have done, and focus on what you can do better next time.

2. Don't compare yourself to other people. Speaking from my own experience, this is one of the worst things you can do. Instead of wasting time trying to figure out how she did it, put that energy toward improving yourself and making your own dreams come true. Stay focused on doing you, stay in your lane, and walk in the unique purpose God has laid out for you.

3. Remember why you set the goal in the first place. After you've been working toward something for a long time, and things aren't happening exactly the way you want, it can be easy to forget the reason you set the goal, which can cause you to want to give up. So, remembering the WHY can help you keep moving forward.

4. Remember that it's not really about you. Your purpose and mission in life is so much bigger than you; it's about the legacy you're leaving on this earth and the people you're serving. When you're feeling down, think about all the people you're helping and the ways you are touching their lives.

Bio: Dreamer. Lover of life. Goal getter. These are just a few words to describe Jamie Fleming-Dixon, inspirational writer, speaker and entrepreneur. She is the founder and editor-in-chief of For Colored Gurls, a personal development blog with the mission of inspiring and empowering women to live their most Fabulous lives. Additionally, she is owner of Mocha Writer, a boutique copy editing and content creation service. Jamie is also the author of How to Change Your Mindset + Live Your Most Fabulous Life, a motivational book giving women practical tips for creating a more positive mindset, which will enable them to live the lives of their dreams. Visit her online at jamieflemingdixon.com.

Are You On a Manifesting Roller Coaster?

by Mariana M. Cooper

As Enlightened Entrepreneurs we are often faced with what seems like a confusing set of circumstances in our businesses especially because we are managing both the marketing and the manifesting.

As I grew my business and reached deeper and deeper into new frontiers I noticed that my manifesting started to become very erratic. An opportunity or new client would come in and I would get excited and then without any incident they would cancel or something would happen and the deal would fall through.

This would happen with other things as well. The ideal clients that I had outlined in my journal would come forward but then I would get someone who was so far off the mark and wonder what is it in me that is attracting this? I thought I had outlined what I wanted and it seems to come and then go.

It was like a roller coaster and every time something "good" would happen I would get excited and then it would go by the wayside and I would get "frustrated or sad". This was feeling confused and disheartened and it was beginning to have an effect on my cash flow.

Why was my manifesting work producing such a roller coaster ride of wanted and unwanted outcomes?

Has this ever happened to you?

Well what I realized was that as I was rapidly stretching and growing myself and my business to new levels, I was also hitting up against new conscious and subconscious comfort zones that needed to be broken through. I was on one hand saying "YES bring it on! I want lots of new clients in my classes, I want lots of speaking opportunities, I want the new homes etc."

But then on the other hand when I got really quiet or when something would burst forth my reaction would be "Oh my that's big!" "Oh wow my schedule is filling up!" "Oh my what if I can't handle that or what if I won't have any free time left or what if I feel trapped in a situation that feels too confining?"

Well those "what if's" as small as they seemed to me were automatically registered by the universe as "Oh, ok she doesn't want that." And in accordance to the law it was taken away. Then I would say "No, no I do want it, I do..." and very shortly it would come back around. And so the roller coaster effect was all due to my own internal ups and downs.

The solution to this is to actually ask for Healing.

1. Ask to be healed of all conscious and subconscious blocks that may stand in the way of you being WILLING to ACCEPT what you desire or think you desire.

2. Ask to be healed of self doubt or provided with all of the resources, systems, staff,     ideal circumstances and situations to support your new growth.

3. Ask for faith or the willingness to be faithful in these new directions that you are creating.

4. Ask to be reminded of your everlasting connection to Spirit that exists NO MATTER what is happening around you.

When you get clear and become truly aware of your own inconsistencies and fix them you will see that the ride will smooth out and you will blast forward to the success that you are seeking!

Have you ever felt like you were on a roller coaster in your manifesting? Would love to hear your thoughts!

Author: Mariana M. Cooper, Aha! Moments, Inc. Marketing & Manifesting Strategist For Enlightened Entrepreneurs. For more information, products and services visit our blog at: www.ahamomentsinc.com

7 Simple Formulas for Writing Articles That Get Read

by Ali Brown

Many of us have had to write an article at one time or another, be it for a blog or a newsletter. But no matter the purpose, it’s your responsibility to make it interesting—otherwise no one will read it. (Except you.)

So how can you make your article interesting and engage your reader?

It’s all about the ANGLE.

First pick your topic. For example, let’s say your topic is something many people would consider boring… “microwaves.” What aspect of microwaves do you want to write about? Is there anything new or sexy in the world of microwaves that people are interested in?

Some ideas: how the new generation of microwaves helps retain more nutrients more than ever, OR, an overview of the best five brands of microwaves on the market, OR what the best type of microwave for your particular diet and lifestyle. These are all angles.

Below, are seven article “formulas” to get you started on angle ideas and get your creative juices flowing. (Some elements of each may overlap with each other, but each formula is truly a distinct animal.)

1. The How-To

How-to articles lead the reader step-by-step through reaching an objective. They sometimes offer resources throughout that the reader can go to for more detailed information.

If you want to use this formula, think about what expertise you have to share and turn that subject into an interesting how-to for readers.

Examples: “How to Use Email to Double Your Revenues,” “How to Find the Best Dress for Your Figure,” and “How to Promote Your Business for Free.”

2. The List

This is one of the most basic formulas and the easiest to write. Give a short one or two paragraph intro, then launch right into your list. Keep each item to a few sentences max. People love numbers, so number your list and give your total number in the title. (You may have noticed that the article you’re reading right now is following the LIST format.)

Examples: “31 Ways to Organize Your Office,” “15 Tips for Pain-Free Feet,” “Five Reasons Management Won’t Be the Same in 2001?

3. The “Straw Man”

Here you set up a premise and knock it down, showing the benefits of your alternative view or approach. This is ideal to use when you’re discussing the drawbacks of a new practice or method that’s controversial right now.

Example: We often see on the covers of health magazines: “Are High Protein Diets the Key to Fast Weight Loss?” You get all excited, thinking you’ve discovered an amazing dieting revelation. But the article reveals, point by point, that high protein diets are unsafe for the long term, and that, of course, the only reliable way to lose weight is through diet and exercise.

4. The Mini Case Study

Raise a provocative question and then answer it with three or four real-life examples.

Example: For an article titled, “Should You Quit Your Job and Go Freelance?” you could begin with a few stats on how today’s workforce is leaving the corporate world in search of solo bliss. Then you could feature a few real cases, each with different outcomes to show all sides of the issue.

5. The Interview

Choose a credible expert to interview for your article. Present it in either a traditional article format or do a Q&A format.

Example: If your topic is the latest trends in banking, you could interview a top banking industry analyst.

6. The Trend

Trends aren’t just for fashion! Whenever a trend sweeps a certain profession, you’ll suddenly see dozens of articles covering the topic. From the latest hairstyle to the latest tax shelter, people want to know all about these trends—their origins, benefits, and drawbacks.

7. The Study Finding

These articles report the results of a study or survey. If you do a bit of research, you can probably dig up a recent study on which you can base your article.

Example: “Real Estate Back on the Upswing in Atlanta,” “Aquatic Frogs Now Deemed America’s Favorite Pet,” and “More 40-Somethings Finding Love Online.

© 2011 Ali International, LLC

Millionaire entrepreneur mentor Ali Brown teaches women around the world how to start and grow profitable businesses that make a positive impact. Get her FREE CD “Top 10 Secrets for Entrepreneurial Women” at www.AliBrown.com

Camille Preston CEO of AIM Leadership on Women Entrepreneurs Radio™

Camille Preston is the founder and CEO of AIM Leadership, an organizational development company committed to developing powerful, authentic leaders.  She is the author of Rewired: How to Work Smarter, Live Better, and Be Purposefully Productive in an Overwired World.

Camille is a forerunner in the fields of Virtual Effectiveness and Virtual Authenticity, and specializes in training individuals, executives, teams, and organizations how to be effective, productive, and authentic in a virtual world.

She is a psychologist, executive coach, writer, facilitator, and highly sought-after public speaker. For more than twenty years, she has guided leaders, executives, policy makers, professionals, and individuals alike to new heights of leadership, performance, efficiency, and greater happiness and fulfillment.

AIM is one of the country’s premier leadership development firms with a dozen associates and hundreds of blue chip, Fortune 500, government, nonprofit, and private clients around the globe, including NBC, Zappos, MGM Mirage, Citrix, the Corporate Executive Board, Mars, Verizon, GE, Capitol One, the US Army, and others.

Camille’s personalized, results-oriented approach enables her to get at the root of the challenges her clients face, discover what they most want to achieve, and then develop actionable and achievable strategies to get them where they want to be. Whether it’s a development plan for a corporation, a meeting retreat for a board, a speaking engagement to motivate and inspire, or personal coaching for executives, Camille customizes her services to ensure sustained success and lasting achievement for her clients. Camille doesn’t just help her clients become better leaders; she helps them become better people.

In addition to her work with AIM Leadership, Camille works with teams at Harvard and MIT developing leadership skills, and serves as an adjunct faculty member for the MIT Sloan Innovation Period and the Mobius Executive Leadership Program.

Visit http://aimleadership.com/rewired to download "The Rewired Resolution" ebook!

Date: Wednesday, June 6th, 2012
Time: 8:00 pm EDT


Long-Term Solo Pro Business Staying Power!

by Barbara Saunders

This week, Queen Elizabeth will be celebrating your SIXTIETH year as Queen of England What can Solo Pros learn from her?

Over here in the US we’ve followed the ‘Royals’ with a touch of amusement and a lot of envy. But we have to admit that they’ve got staying power – especially the Queen. She’s the head of the largest family business in the world. How does she do it?

A Few Royal Observations…

Elizabeth Alexandra Mary was born in 1926 and was not destined for the throne until her Uncle Eddy skipped off with his divorced mistress. She was only 25 when her father the King died. Back then it was decidedly a Man’s World PLUS World War II was in full swing. That’s a tough time to have to step into your own business. Most of us just got laid off a time or two (or four!).
Solo Pro Lessons from the Queen…

Step up and commit. When she was a young bride on her honeymoon, her father – the King – died and Elizabeth flew back home to take over the ‘family business’. She threw herself into the job completely. That wasn’t easy but she didn’t look for a way out or say she’s just rather go get a job where someone else had to make the tough decisions.

Get a mentor. Elizabeth realized early on that she couldn’t do it alone so she surrounded herself with mentors to guide her. In fact, her first prime minster is the only one that she calls by his first name because he helped her find her feet.

Build a team. As for most women trying to make it in a man’s world, she had monumental challenges to face. Elizabeth surrounded herself – and still does today – with a group of trusted, accomplished team members to help her get the job done.

Build a brand. True, the British Monarchy has been around for nearly a millennium – but the changes that have taken place under her rule have been epic. Elizabeth has seen the transition from radio broadcasts to space launches. It’s been essential to remain update and relevant in a rapidly changing world. She’s managed to maintain her ‘brand’ while keeping up with the times. To her credit, she doesn’t attempt to ‘fit it’ but rather bring her own unique brilliance to her station.

Be consistent. One of the greatest things about Queen Elizabeth is that she’s determinedly consistent. With global finances and events raging around her, she remains completely dedicated to her own course and being true to her ‘mission’. She’s aware of what’s going on, she’s does what needs to be done, but she remains completely who she is regardless.

Get out and shake a few hands. Even through she’s in her eighties, the Queen gets out among the people and shakes their hands and listens to them. For some of us, that may be the best lesson of all to take away.

Have your own sense of style. Here in the US we’ve grinned at her hats, but they are integral to her brand. She knows that. She’s completely unconcerned that we don’t wear hats over here. That’s her style and she sticks with it.

Next time you feel a little overwhelmed with your business and want to give up – ask yourself “What would the Queen do?”. She’d probably just get one with it. Of course, slapping a tiara on once in a while wouldn’t hurt.

Author Info: Barbara Saunders is a publication designer and has run a successful solo pro business for more than a decade. She is the Solo Pro Success Coach and the Director of the International Association of Self-Employed Communication Professionals and the Solo Pro Academy. She also hosts the Solo Pro Radio show everyday at 10am Pacific and 1pm Eastern It’s our mission to build community and help creative solo pros build and run successful businesses by providing support, innovation, tools, and strategies. Our goal is to liberate our members from the feast and famine cycle.
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