Free Teleclass: "The 5 Commitments: Proven Strategies for Women to Guarantee Your Financial Success This Year"

"The 5 Commitments: Proven Strategies for Women to Guarantee Your Financial Success This Year"

Presented by: Ali Brown & Joy Chudacoff
Date: Thursday, Feb 28th
Time: 8:00 pm eastern time

This is your chance to learn from *TWO self-made women*--Ali and
Elevate coach Joy Chudacoff---who have built their businesses from
scratch at home, in their own ways and honoring their personal values.

Register here:

Here's what you'll learn on this information-packed free call:

* The *5 commitments women MUST make* in order to ensure your

* Why it's actually *selfish NOT to say "yes"* to yourself and to
step into your highest good

* Why your current *FRIENDS and FAMILY could actually be
INHIBITING your success*... and how to alleviate this problem so
you don't hold back taking your highest path (consciously or

* "Bootstrapping" secrets... *growing your business WITHOUT funding
or investors* (this is how Ali and Joy did it, and you can too)

* How to *smartly navigate DEBT* while you grow your
venture--large or small (debt is NOT evil... it's a tool you can use

* Why it's actually a *mistake for most new business owners* to
go right for PASSIVE income... without doing THIS first

* How to *STOP your "feast or famine" cycle* and end those 2 a.m.
night-sweats about your income

* 3 ways to *LEVERAGE your efforts* so you make more money in
less time

* Ali and Joy's *BEST time management secrets*--especially for
FEMME-preneurs and moms (it's a whole different approach!)

* *When to keep your business lean and SIMPLE*, and when you
should build multiple streams of income and add some complexity

See all the gems Ali and Joy are packing into this call here, and
register before you forget!:

Shirley Billson: Empowering Entrepreneurial Women on Women Entrepreneurs Radio™

Shirley Billson is an international life makeover hypnotherapist and a transformational trainer and mentor.  She is also an entrepreneur, has an MA in marketing, has been a director of 3 companies and she has been seen and heard on BBC TV and radio.

What really counts, though, is that she is passionate about helping women to achieve their own authentic success, in a way that is financially and emotionally rewarding, whatever the economy is doing. 

She empowers outwardly successful women who are stuck in a career make the impossible possible... to step into a new career or business that  reflects who they really are - and to step outside their perceived limitations.


Date: Wednesday, February 27th
Time: 8:00 pm EST


How She Does It: Young Entrepreneur Ruth Booker

Young Entrepreneur Ruth Booker
Young entrepreneur Ruth Booker of Ruth's Craft Shop is part of the next generation of female business owners. She's stopped by the Secrets of Success blog to show that it's never too early to start your entrepreneurial journey.

Deb Bailey: So glad to meet you Ruth! How did you get started as an entrepreneur?

Ruth Booker: My mom saw an advertisement for Michael's in which clay pots were on sale.  She came up with the idea of painting and designing the clay pots and putting silk flowers in them.  We continued to add other products such as tote bags and crocheted hats and scarves.

Deb: That's terrific. Sounds like you offer a lot of nice gifts items. So, who are your ideal customers?

Ruth: My ideal customers are people who appreciate the value of handmade crafts.

Deb: Tell me about your products. What other items do you sell?

Ruth: Designed silk floral pots, crocheted hats and scarves.

Deb: What’s your vision for your business?

Ruth: My vision is to spread hope and joy though her crafts, and encourage other youth to start their own businesses.

Deb: You certainly have big plans for your business! Any words of advice for other young entrepreneurs?

Ruth: Don't listen to anyone who tells you to stop what you like doing. Follow your heart and pursue your passion.

Deb: Thanks so much, Ruth. Please share your website and social media links!

Ruth: You can find out more about Ruth's Craft Shop here:

Author Q&A: Who Says It's a Man's World?

Emily Bennington is the author of, Who Says It's a Man's World: The Girls' Guide to Corporate Domination. She's led training programs for numerous Fortune 500 companies and has been featured in business press ranging from CNN, ABC, and Fox to the Wall Street Journal, Glamour, and Cosmopolitan. She is also a contributing writer for and a featured blogger for Forbes Woman.

Emily is stopping by the Secrets of Success blog today to discuss her new book.

Deb Bailey: Love the title of your book! What prompted you to write it?

Emily Bennington: Well, I wrote a book for college students on how to transition into the workforce that basically showed them how to avoid rookie landmines on the job. As part of that process, I realized one of the biggest mistakes I made at the beginning of my career was thinking "executive" meant cold and corporate. It was almost like putting on a suit of armor each morning - and it totally backfired on me.

I was perceived as stiff and untouchable which is so far from who I am and severely impacted my relationships with coworkers. As I've been traveling around the country speaking to various organizations and business groups, I meet a lot of women who I can tell are also wearing the armor - and its weighing them down too. I wanted to write a book that told them how to break free and build their career from a new foundation - one that's as focused on WHO they are as it is on WHAT they do.

Deb: What's your book about? 

Emily: If I could sum up the book in one sentence it's this: "You must be a magnificent woman first to have a magnificent career." I think a lot of us approach this process backwards in that we look to the title to make us who we are. This book flips that thinking on its head.

Deb: So, who do you think will benefit most from reading it?

Emily: Who Says It's a Man's World is for women who want a fulfilling career - and a fulfilling life. I wrote it for the countless women I've met over the years who are ambitious and want to take over the world, but just aren't as successful - yet - as they'd like to be. They have been bombarded with information, but what they really need are ANSWERS. They don't want the "why" - they need the HOW and this book provides it for them in the form of very specific action steps to accelerate their careers.

Deb: You know, there are so many career books out there. What makes your book different? 

Emily: The core message of Who Says It's a Man's World is to focus more on virtues - that is, WHO you want to be - and less on goals, i.e. what you want to do. This approach - anchored in mindfulness - is very different from most business books that are honed in on what I call "checking boxes." While I encourage readers to have goals, I remind them that tomorrow's success only comes from being present in the work of today.

Deb: When they've finished your book, what would like your readers to come away with? 

Emily: I want readers to ditch the white-knuckle grip on "goals" and get clear on who they want to be as people. Because when you're approaching your work and your career from  THAT place, you'll not only kill it every single day, but you'll enjoy the journey too.

Deb: As you know, this is a blog for women entrepreneurs. What's the best advice you could give to a woman entrepreneur who is uncertain of her next steps? 

Emily: Get very, very clear on your revenue stream and keep those projects front and center always. I know that sounds simple, but I struggled with it for a long time. I spent the first two years of my business putting out career content because that's what I loved to do, but I had nothing to "sell" apart from my book. And then I would sit around wondering why I wasn't making any money. That was dumb.

Deb: What inspires you to do the work you do? 

Emily: Thank you notes from readers. Last year I took down my vision board and replaced it with a cork board where I pin the emails and letters I receive. This process took the focus entirely off "What do I want to get" and put it on "How am I serving?"  That felt much better.  

Deb: Emily, you're shared a lot of great information. Please let everyone know where they can people find your book and how they can find you online. 

Emily: Online at Amazon, Barnes & Noble, IndieBound and wherever books are sold.

Gabrielle DeSantis-Cummings and Monica Hillman of Gigi Hill on Women Entrepreneurs Radio™

Gabrielle DeSantis-Cummings and Monica Hillman of Gigi Hill

Two ordinary women who took a dream and turned it into a reality. After meeting on the sidelines of their daughters’ soccer field, Gabrielle and Monica became friends, commiserated over not having a good bag to carry everything around that they needed, and then launched their own handbag line.

The two women, Gabrielle DeSantis-Cummings and Monica Hillman, started their company by literally sitting on Monica’s living room floor and piecing together cutouts they made from brown paper bags from Trader Joe’s. They used those papers and tape to design their bags, picked out the fabrics, and then took it to a seamstress to bring an actual bag to life. With a few more months of research, “focus groups” (made up of wine and friends), and a lot of guts, the two ended up with the PERFECT bag!

I say guts because for Monica this was a huge move from corporate America to startup. Gabrielle is a self-described lifetime entrepreneur so she was built for the risk. Monica had a very hard decision as a practical, no-risk personality. She was determined to have more time with her children though and this new venture would let her do that – plus she really believed in it. It all culminated when she quit her corporate job on her 40th birthday to start Gigi Hill! Gigi Hill is a quirky mix of Gabrielle’s nickname and Monica’s last name – an original company name for an original line of handbags!

The company grew 900 percent the first year and continues to double in growth each year. The company is projecting 900 percent growth for 2013 as well.

Now, Gigi Hill has nearly 50 different bags in fabulous patterns and bold prints. You can see the line at: What makes them so innovative is the Gigi Hill Signature Pocket Design that ensures there is a pocket for everything. Designed for items like your cell phone or other electronics, bags also include pockets for water bottles, sunglasses, pens and other essentials like your favorite lipstick! Pockets are also transparent so you can find what you need in an instant. It's perfect for busy moms and women on-the-go!

Their story is truly inspiring for women everywhere – go out and make the life (and the bag) that you want!

Date: Wednesday, February 20th
Time: 8:00 pm EST


Why Use Social Media To Market Your Business?

by Kelli Cooper

Social media is a widely-debated topic among business owners. Some feel the medium is a waste of time while others believe that the social side of things is the greatest online invention for spreading the word about their business opportunities.

In truth, social media is simply a channel through which you can communicate with like-minded people. It is similar to picking up a telephone and talking to a prospect or meeting with someone at a local coffee shop. If you can fully embrace this idea you can use social media sites like Twitter, Facebook and LinkedIn to grow your business opportunity.

The real key to using social media effectively is to be a free giver. This means being a friend to become a friend by engaging frequently, promoting people’s content and being active on sites like Facebook and twitter each day. If you can remain visible on social networks you will stand out from the social media crowd which shows up every few days or weeks to work their respective network of choice in fits and starts. You will grow your business through social media marketing by devoting serious time and energy to the endeavor, similar to if you were starting an offline business such as a corner store.

Social Media Helps You Gain the Trust of Your Target Market Fast

Using Facebook to expand your business helps you establish transparency around your internet marketing campaign. You can set up a business Fan Page or personal profile, or both, and write a comprehensive biography section explaining more about you, your business and the story behind you and your business too. By sharing more information, your successes, your failures and your biggest victories, you can add an air of authenticity to your online marketing campaign which helps you gain the trust of your target market. Be open. Share of yourself and make gaining full transparency around your internet marketing campaign your ultimate goal and you will have few issues prospering with your business opportunity.

Social Media Helps You Add Personality to Your Business

Using sites like Google Plus to market your business helps you to add flair to your online marketing campaign. You can post high resolution pictures related to you and your business freely on social networking sites and you can also add your personal touch to your profile pages by posting brand-building banners on certain social media profiles.

Adding your personal touch to social sites like twitter makes you quickly stand out from the business crowd. Most entrepreneurs simply want to follow the herd, afraid of deviating from a set plan which the masses follow. The select few who decide to inject their personality into their business make a positive impact on the minds of their followers, and this impact could result in a surge surrounding their word of mouth marketing campaign.

Word of Mouth Marketing Grows Fast on Social Networking Sites

Think of the last time you bought a product which really resonated with you. How did you hear about the product or service? Chances are you were alerted to the product by hearing about it from a friend, loved one of business associate. Word of mouth marketing is popular on social networking sites as recommendations, testimonials and all sorts of word spreading can happen at lightning speed on Facebook Groups, LinkedIn Groups, twitter and Google Plus. Use social sites to more easily gain the trust of your target market, add a personal touch to your campaign and tap into a rich source of oh so important word of mouth marketing.

Kelli Cooper, writing for Conquest Graphics, is a freelance writer who enjoys sharing online marketing tips; she highly recommends Conquest for all your printed marketing material needs.

Alicia Vanderschuere of rosieMADE LLC on Women Entrepreneurs Radio™

Alicia Vanderschuere spent 15+ years in corporate merchandising. After she achieved her dream job but still felt unfulfilled, she realized she wanted to become part of the solution for America, not continue to be part of the problem. So, she coupled two of her passions-USA manufacturing and the advancement of women-to create rosieMADE LLC. Her goal is to inspire and empower women! Through commerce and community, she hopes to provide a platform for selling products, learning, and collaborating. A portion of every sale will be reinvested into resources for women.

rosieMADE LLC. is a company with a simple and necessary goal. We want to inspire and empower women!
  • Increase revenues of women-friendly businesses
  • Increase jobs and wages for American women
  • Promote the accomplishments of women and support their advancement
  • Encourage women entrepreneurship

We carry products for women made by women and are all USA made! To create change, a portion of all proceeds will be re-invested into resources for women-businesses through the rosieMADE Foundation.

With every purchase our customers know where the product was made and who made it. They feel great knowing that a portion of proceeds will generate impact. Together, women will advance! WE CAN DO IT!

Date: Wednesday, February 13th
Time: 8:00 pm EST


Search Marketing Essentials: How to be Found in Search Engines

by Saija Mahon

Being a business owner
You've made the decision to take the plunge and create your own business. While this may have seemed like a very difficult dream to achieve 10 years ago, in today's digital world it is something that is almost simple to do, although getting the business up and running is just the start.

Search marketing basics
To put it simply, search marketing is the art and science of making sure potential customers find your business in search engines when doing searches for specific keywords.

10 to 15 years ago, achieving this was as simple as having the keywords you wanted your business to appear for mentioned as many times as possible across your website. But with web users and search engines becoming savvier every day, the rules have changed and search marketing is now a much more complicated affair.

Activities to consider
Ensuring your business is found in search engines in 2013 is very often a juggling act between several specific activities.

SEO or Search Engine Optimisation
SEO is the work you can do on your website to ensure it is optimised with relevant keywords for your business. There are a multitude of elements that can be optimised on a website including:

  • Page titles and descriptions
  • Content
  • Internal links
  • Page names and URLs

The key here is to optimise for keywords that your potential customers would be searching for and not necessarily the ones you think are good, so doing some keyword research in the beginning is crucial.

It is also always good to remember that your business and website are here to serve customers and not only to get good rankings in Google. You therefore need to find the right balance in your optimisation for search engine and user friendliness.

In addition to work you can do on your website, search engines now also take the number of websites linking to yours into account when establishing their rankings.

While the number of links to your site is important, the quality of these links matters even more, so finding good sites to link to yours should be a priority. There are a number of techniques that can be used to do link building:

  • Directory listings - register your website on high quality directories or review sites
  • Social bookmarking - use sites like Digg, StumbleUpon, Delicious or Pinterest to bookmark your own pages and encourage your visitors to do it too
  • Content syndication - producing good content is a great way to generate links to your website, but make sure you syndicate/share this content across the web to ensure users find it

Paid search
Paid search, also known as PPC, pay per click or sponsored advertising is something you should consider for your business if you have budgets available.

Google for example uses an advertising programme called Adwords where businesses basically bid on specific keywords to have their ads displayed when these keywords are searched for by users. Each time your ad is clicked, Google will charge you a fee. While this can get expensive if there is a lot of competition in your market, it is a great way to promote your business quickly and efficiently as you have total control of the bids, the ads or the amount you spend.

Social media
Creating and managing social accounts for your business will not only enable you to share content, but it'll also be a great way to engage with customers and raise brand awareness and authority. Google and other search engines are starting to take social signals and activities into account for rankings, so being social is now becoming a necessity.

Here are some of the social networking sites you should consider:
  • Facebook
  • Twitter
  • Google +
  • LinkedIn
  • Pinterest
  • Youtube

Be strategic
Search marketing is now much more complex than it ever was and if you're just getting started with it, remember that integrating the different activities into a structured digital marketing strategy will help you get the best results. Make sure that you have clear objectives for your business as this will ensure you focus your resources and get the most out of your work.

And if it all gets a bit too much, specialist agencies like Mahon Digital are here to help!

Saija Mahon is the founder and director of Mahon Digital, a UK based digital marketing agency specialising in search engine optimisation (SEO), paid search services (PPC) and social media for online businesses.  As a working mother and wife, she is more than aware of the challenges, but also rewards, of being a woman entrepreneur.


How to Unhook from the Future

by Alicia Forest, MBA
The Business Shifter™

Chloe has a children's book titled Milton's Secret: An Adventure of Discovery through Then, When, and the Power of Now by Eckhart Tolle and Robert S. Friedman, which really simplifies the concept of living in the present moment, and how the practice of that will, for the boy in the story, eliminate fear and worry.

I wanted to explore that as it pertains to your business, with a slightly different slant. I wonder if you, like so many of my clients, and myself as well from time to time, are so hooked into the future that we're missing the NOW and not fully enjoying the journey?

So how do we unhook from it to allow what we truly want to come to pass without always feeling like we're striving for it?

Here are 5 ideas:

1. Let go of the goals that take you away from the present.

Let me say first that you can have everything you want - and there's no judgement here on what those things are.

That being said, do you want a mansion, to be the #1 speaker in your market, to be the one with the biggest email list in your market, to be a New York Times bestselling author, to make a million dollars?

There's nothing wrong with any of those lofty (and completely attainable) goals.

And, what happens is when we're so focused on the sexy dream we tend to get ourselves so riled up about getting there that we miss all the amazing stuff happening NOW.

What I've noticed is that people get impatient, sad, frustrated, and even angry when they're so focused on the future goal that the present seems uninteresting at best, despairing at worst.

The antidote? See #2.

2. Polish the present

I want to encourage you to stop striving so hard and thrive in your present.

What I mean is that if you make what you already have better, and polish what's already good and working, you uplevel your life without expending that energy on something that doesn't exist yet.

Yes, it's about appreciating what's already good and right in your world and in your business AND it's about how you can make what's already there fulfill you even more.

It's true that if you make the most of what you already have, you'll get more and better of it with a lot less effort on your part.

3. Don't plan so much

I'm all about having the big picture plan down to the day-to-day details, and yet I know that most of the time, the plan changes.

One of the reasons we - as business owners - plan so much is because it gives us a sense of control and it helps to alleviate the fears and doubts we have about knowing what we're doing.

So have the plan and be willing to be flexible with it. Let it be a guide but not the only way. If you get wrapped up in THE PLAN you'll actually hold yourself and your business back from being able to adapt quickly when things change - and they always do.

Assess if you spend more time planning than doing - and if you do, stop right now. And if you tend to fly by the seat of your pants more often than not, you might want a lightly-built framework around you to give you some sense of stability.

4. Get out of the striver's club

Stop trying to acquire a better future with others who are striving. It's just too exhausting. I'm not saying to surround yourself with lazy folks, but to get out of the overdrive club if you want to relax into a currently compelling present instead of an exhausting still 'out there somewhere' future.

5. Get off the 'if/when' rollercoaster

I admit this is a pet peeve of mine. Not from people who are decisive, but from people who use it as an excuse to not be happy now. When you make 'if/when' statements, you're living in the future. Dreaming and visioning is one thing; otherwise it's a holding pattern for you but even worse, you're not enjoying where you're at right now!

Now take and implement these five ideas to unhook from the future so you can enjoy the present.

I'd love to hear your thoughts on this - come on over to my blog and leave them there...

© 2013 Alicia Forest International | All rights reserved.

Alicia Forest, MBA mentors women entrepreneurs on how to build a priority-based, highly profitable business, in less than part-time hours. Get her FREE series on how you can do this too at

Collette Liantonio of Concepts TV Productions on Women Entrepreneurs Radio™

Collette Liantonio, President

Collette Liantonio launched Concepts TV in 1983. With an MA in directing from New York University, Collette also attended Harvard University’s Owner/President Program. Collette is a licensed speech and dramatic arts coach and experienced in all aspects of public speaking and directing.

Many of her Direct Response Commercials and Infomercials have become advertising legends, such as Ambervision Sunglasses, Topsy Tail, The Abdominizer, Contour Pillow and The George Foreman Grill.

Concepts TV won over 70 awards for hits like Go Duster, Better Pasta Pot and Finishing Touch. Our Direct Response clients include WD-40, Bissell, QVC, Novartis, Time Warner, Salton, and Conair. Collette has been recognized as “One of the 25 Most Influential People in DRTV,” and has served on the Electronic Retailing Association’s Board of Directors and Backchannel Advisory board.

Collette also co-founded the Broadcast Council of the Direct Marketing Association, and is a member of the Women Presidents’ Organization, The Woman’s Business Enterprise National Council (WBENC) and the Woman-Owned Business Enterprise for New York City (WBE).

Date: Wednesday, February 6th
Time: 8:00 pm EST


Stop Chasing Your Dreams

by Doreen Rainey

As a part of this RADICAL community, there's no doubt you have some goals, aspirations and dreams that you want to bring to reality. I feel the same way. I have worked for years "chasing dreams" "pursuing goals" and "running for the prize".

Well, I have to tell you, while chasing, pursuing and running got me real results - it's also created moments of fatigue and tiredness!

Have you ever felt that way? That you were doing, doing, doing, and while you were making progress, you were wearing yourself out - becoming exhausted?

The definition of the word chase is to: Pursue in order to catch or catch up with.

By chasing our dreams, we've put our success into the future, ahead of us - trying desperately to catch up with them so we can feel accomplished. This process has the ability to make us feel lacking in where we are in our lives or business right now! No wonder we're exhausted - we're expending our energy working to get something in the future while living in a current state of wanting, needing and believing that something is missing in the present.

This year, I've committed to have my own RADICAL Revolution - to look at each area of my business and life and focus on what do I need to stop doing and what do I need to start doing to create more of what I want and less of what I don't want.

Last week, I spent time with four amazing coaches and women CEOs sharing and learning from one another and I realized that chasing, pursing and running, positions me behind my goals, behind my "prizes" and behind my dreams. So I decided to stop chasing the dream and start BEING the dream.

What does that mean?

It's taking a step back and becoming very deliberate and intentional about what you do by asking yourself: What does being in my dream today look like?

Dream of being an entrepreneur? What can you do today to be that? Maybe it's research, making calls, setting up a meetings or working on business plan.

Dream of losing weight and a healthy lifestyle? What can you do today to be that? Get enough sleep? Make a different food choice? Go for a walk?

Dream of a promotion at work? How would you treat your staff, team, coworkers or boss if were in that role today? How should you "show up" and "engage" at work differently today?

Dream of a stronger relationship with your significant other? How can you communicate with them today? How can you treat them today? What can you do to strengthen it today - even by just a little?

Dream of having more money? How can you better budget today? How can you make wiser financial decisions today?

Chasing the dream and being the dream is really about making a small shift in the way we act, what we do and who we be (I don't think that's proper English!) on a daily basis so that we don't see our goals as a far off opportunity, but as something we can experience to a certain degree each and every day.

I challenge you to your own RADICAL Revolution and to stop chasing - and start being.

"RADICAL Success Coach Doreen Rainey helps her clients Get RADICAL - by defining success for themselves and getting the guts to go after it. Get her FREE RADICAL Success Starter Kit at"

© 2013 Doreen Rainey
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