Zee Worstell founder of AccelerateHER on Women Entrepreneurs Radio™

Zee Worstell, a Pricing Strategist, is the owner of AccelerateHER a coaching and training organization supporting women business owners so they can build their business confidence and develop pricing strategies that help them earn what they're worth.

Zee is the author of Earn What You're Worth: A Good Girl's guide to asking for more and  the founder of the "We're Worth More" Initiative working to get women business owners involved in the conversation around pricing themselves right to impact not only their own profitability, but to impact future generations of women and their potential. Zee is passionate about supporting women business owners so they can achieve their goals and follow their dreams just like she is doing herself.  http://www.accelerateher.com

Date: Wednesday, July 31st
Time: 8:00 pm EDT


Start More Networking Conversations

by Liz Lynch

We’ve all heard that people do business with those they know, like and trust, right?

Well, it’s conversations that help build that know, like and trust factor. People can tell something about you from your website or your blog, but nothing moves forward until you interact because that’s when they can really get to know you. And it doesn’t even have to just be face-to-face – conversations can be on the phone, by email or through social media.

The more conversations you have with someone, the closer you become. The closer you are, the more you can count on each other for cooperation and collaboration on whatever it is you need.

We often don’t put much thought to the kinds of conversations we can have with people. But there’s a lot you can accomplish when you’re strategic, because there are many types of conversations you can have:

    Conversations that spark an initial connection
    Conversations that gather and exchange information
    Conversations to evaluate someone – like a job interview or initial sales call
    Conversations to stay in touch
    Conversations to get advice
    Conversations to ask for help
    Conversations to offer help

Conversations are what initiate, cultivate and even re-activate relationships. They also initiate, cultivate and re-activate opportunities. Opportunities always come through other people – someone who wants to hire you or work with you, or someone who knows about someone who might want to hire you or work with you. But you need to be proactive in starting conversations, not just waiting for others to approach you.

Your Challenge: Pick a handful of contacts to invite for a coffee or lunch over the next few weeks. Learn about what they’ve been up to and share your latest goals and plans. Ask for details and be specific about what you’re looking for as well. Most conversations tend to stay at a surface level, and that’s fine for passing the time. But when you get deeper and more detailed, that increases your chances of uncovering mutually beneficial opportunities.

Strategic conversations are a key element in generating a steady stream of ideal clients. If you're ready to be more strategic and effective in how you talk about your business so you get greater results, apply for a Rainmaker Blueprint Session. I'll show you the steps you need to take and how we can work together to incorporate them into your business for maximum impact.

© 2009-2013, Liz Lynch International LLC

”Liz Lynch, author of Smart Networking: Attract a Following In Person and Online, works with 6-figure professionals who have great expertise but suffer from “promo-phobia.” To learn how to get better known and attract the opportunities you deserve, visit www.NetworkingExcellence.com.”

How To Design Your Brand Legacy Plan

by Martina Zorc

If you'd like to have a bigger impact in the world and build a global – and fabulously profitable – empire while enjoying the lifestyle you've envisioned for yourself and your loved ones, you want to create your brand legacy plan now, so you can crystallize what needs to happen for you to reach as many people as possible with your work, and do it in a way that not only leverages your brilliance, but also makes it immortal!

Here are 3 "legacy generators" you want to get clear on…

Sharing the message you want to touch the planet with

If somebody gave you the opportunity to share any message with the entire universe, which message would you choose? What is at the very core of what you and your business are all about? What do you want your brand to be known and remembered for? Or, put differently, what is the life-changing movement that you'd be proud and excited to start, support, and be an ambassador of? Diving so deep might be scary at first, but the more you honor your true message, the more people will be naturally drawn to you, and the faster you'll be able to hug the world with the transformation you provide.

Once you've embodied your unique message, map out all the avenues that will help you spread it as quickly and effectively as possible. Will you use books, audio programs, video trainings, multi-media virtual experiences, social media, publicity, free gifts, live events that you'll record and offer as home-study courses - maybe you'll go for all of these communication channels and then some? The secret is productizing your expertise, so that your audience can consume it any place, any time – this is how it can live out loud, and thrive... forever!

Setting up scalable marketing, sales, and deliver systems

For maximum impact, make sure your business is organized in a way that allows and facilitates rapid growth. Package your brilliance into offerings designed to serve unlimited number of clients, put in place automated (or at least semi-automated) promotional and selling systems, and have enough team on board to guarantee excellent customer service at any given moment. Play bigger. Be bolder. Live and breathe your legacy TODAY. Just the mere fact that you're blasting through any and all obstacles and reaching for the stars will inspire so many, so much. And that's invaluable, because the way I see it, each and every one of us has the privilege and the duty to be the best role-model we can be for the present and all future generations.

Contributing to causes you care about

A big part of your brand legacy plan magic is making a decision about which causes and charities you feel so aligned with that you want to support them financially or otherwise. Giving back and incorporating that into your business model, so that you're donating a percentage of your revenues to a specific cause, is a gift that keeps on giving – it helps those receiving the donation, but it also helps your brand to connect with people, businesses, and projects that share your same values and beliefs, amplifying your message even more, and creating a ripple effect of joy, abundance, and effortless manifestation.

Martina Zorc supports growth-driven entrepreneurs and small business owners to uncover, own, communicate and monetize an irresistible brand that helps them attract, enroll and keep their ideal, high paying clients, as well as get ready for top media coverage, so they can build profitable businesses and enjoy the lifestyle they’ve always desired. Discover how to learn from and work with Martina at www.starbrandstudio.com, and join her on her weekly Skyrocket Your Biz Roundtable series at www.skyrocketyourbizroundtable.com.

How Women Can Create Ample Opportunity Online

by Kathleen Gage

As women, we live in very exciting times. We have so much opportunity to impact our market like never before. The choice is yours how far you will go with this. 

In the past, opportunities seemed to be reserved primarily for the guys. Today this is absolutely not so. However, to achieve the most you can you have to be willing to step up and be counted.

A huge part of your success resides in how much visibility you get. Permit me to explain.

Years ago I attended a conference with my sister. To avoid crowds we decided to register the night before the event began. There were a few other people who had the same idea. To say I was surprised when the first person I talked with, a woman from the Midwest, recognized me by my voice, is an understatement. This was the first of many people attending the conference who were either on my list, in one or more of my social networks, had read my articles, or had purchased products.

Over the course of the three-day event I had a similar experience with others attending the conference. The best part of all of this were the invitations I received to be interviewed on radio shows and in written pieces as well as a couple of joint-venture opportunities that came out of these chance meetings. Had I not had the visibility I gained from my online presence, the outcome would have been different.

The more visibility you have, the more the doors open up. It's not uncommon when someone is planning a virtual event to base who they invite as an expert on how well-known the person is. And doesn't this make sense? A well-known expert draws in more viewers and listeners than an unknown.

One client I worked with for some time was pleasantly surprised when she received a call from one of the most influential men in the world of affiliate marketing to speak at his conference. I had worked with Cathy Demers on her market position with the goal of creating opportunities for her to speak at conferences.  Obviously her efforts were paying off.

When Cathy arrived at the conference she was greeted by a small group of people who were very familiar with her work due to all she had been doing online.  Over the course of the three-day event this became a common occurrence.

It turns out that Cathy's efforts with her Business Success Cafe® were incredibly popular and had positioned her very nicely for her appearance at the conference. Not only was her presentation at the conference a huge success, but several other opportunities opened up as a result including an invitation from the same gentleman to return the following year to present again.

After the first conference, multiple opportunities opened up for Cathy including more business online. She'll be the first to say it was a direct result of her visibility.

I can't overemphasize how essential visibility is. In a matter of months you could feasibly go from total obscurity to an in-demand joint-venture partner, radio show host, conference speaker, and potential book contributor.

The possibilities are endless and ample. The key is taking action.

A few of the actions are to write articles for online directories and trade journals, seek out radio interview opportunities, find guest blogging opportunities and become very visible in targeted social networks.
Avoid buying into the "it happens overnight" syndrome. The fact is as a female entrepreneur  you can create a great platform for your message, but it does take time, planning and commitment.

Begin now to move toward the outcome you most desire. I can promise you this, it will be worth it.

About Kathleen Gage:
Kathleen Gage is the "no-nonsense, common sense" online marketing strategist, speaker, author, product creation specialist and owner of "Power Up for Profits." Kathleen helps entrepreneurs make money online. Her clients are driven by making a difference through their own unique voice.

Kathleen's mission is to help people understand that their business is merely a means to get their message out to the world. She teaches that it's not just about what you do, but the reasons behind why you do it.

Her newest book, Power Up For Profits; The Smart Woman's Guide to Online Marketing is the perfect resource for any author who wants to reach more of their market in the fastest, most cost effective methods possible.

For a very limited time when you order the book through Amazon you receive Kathleen's full Six Figure List Building Program and Sell Thousands from Any Platform at no cost to you.

Go to  http://powerupforprofitsbook.com/ for full details!                           


Michele Unangst CEO of Get My Mom a Job on Women Entrepreneurs Radio™

Michele Unangst, Founder and CEO of Get My Mom a Job and its coordinating subsidiaries, is a professional Arizona Company.  Get My Mom a Job is a company with its' sole purpose is to empower women.  All women of every walk of life to be, do, and have the job, profession, and personal life they desire.

Get My Mom a Job is a system designed to put any woman from any walk of life to work.  Specializing in telecommute jobs only, the company's mission is clear: "Women do not have to choose between work, career, and their family or personal life." The telecommute industry is the most expansive employment market in the world today.  More employers are turning to and adding to their "Virtual Employee" or "Telecommute Employee" as the new model of employment.  Get My Mom a Job brings these jobs to light and to every person seeking employment.

Driven with her own passion to work from home while caring for her children, it took Mrs. Unangst on a long journey.  A year and half went by before finding true, viable, W-2 employment she could rely on.  Not work from home scams, affiliate or network marketing.  Actually jobs with companies that bring a guaranteed paycheck with advancement opportunity.  It was that, that Get My Mom a Job was born.  The need that men and women alike have for employment or better employment.

College educated in Pennsylvania, wife, mother, and now entrepreneur.  "Living life by my own design, and bringing that to others" is the passion of Mrs. Unangst.  Right now Get My Mom a Job has been seen in the USA Today, AZ Republic as well as many other publications across the US.  Its mission is clear: "Put people to work and change the way job seeking is done!"

Date: Wednesday, July 24th
Time: 8:00 pm EDT


5 Clear Signs You Need to Re-Evaluate Your Business Direction

by Kelly O'Neil

Let’s talk about the direction of your business and how it relates to your unique vision. I know it can be tough to maintain creative energy to run a business–especially when it feels OFF or you aren’t creating the results you desire. Maybe you’ve lost sight of what you really wanted to do with your business, or maybe you never knew what you wanted to create from the beginning?

There is no denying that as a business owner things change. The market place shifts, our visions expand or evolve, and there comes a time that we need to sit down to re-evaluate. Remember, our businesses are meant to be an expression of our greatest gifts and talents. Your business should feel good. It shouldn’t suck your will to live on this planet (or anything close to that).

If you aren’t sure whether or not it is time to look at your business direction, these 5 clear signs may help:

1. You are attracting the wrong clients.

This is a huge warning sign that something isn’t working in your business. Let’s face it, we all want high paying clients that value our service and worth and our happy to have you help them solve their biggest challenges. However, if you find yourself attracting clients that “have no money”, question your rates, suck up your energy, or just aren’t a fit, maybe it’s time for a re-branding or re-positioning. Take the time to step back and look at WHO you are attracting and then ask yourself why.

2. You are exhausted and stressed out.

A business you are passionate about should keep you energized and excited. Of course there are times that we are all stressed out – however, if this is the norm, then you might want to take a closer look.

3. You are implementing all the “guru’s” methods but not seeing any results.

Are you tired of investing in program after program but not seeing the results you imagined? Maybe you didn’t do the work … or maybe your mentor misidentified your needs, or worse, you are working with a mentor who said they provided a service that isn’t really their expertise. Re-evaluate based on your unique goals and visions and make sure you know what your specific mentor’s unique gift is – no one is good at everything and if they are telling you they are … run.

4. You are unmotivated and uninspired.

When you are in alignment with your vision, you start each day feeling rejuvenated and excited. You know exactly what to do. You have clarity and a strategic plan to transform your vision into results. If you are feeling uninspired, instead of accepting the status quo, re-evaluate your business to make sure you are moving in the right direction. If you aren’t sure, ask an expert. Not sure who to ask? Ask us – we’ll let you know who the best of the best is.

5. No one is really clear on what you do and what your brand is all about.

If you tell people what you do and the reaction is a blank stare or worse a look of bewilderment, chances are your brand message isn’t clear. If people are asking what you do and you are having a hard time explaining it … then you have no brand message. If you sound like everyone else in your industry, then you are blending in like a wall flower and you need to take a good strong look at your positioning. Your brand is your biggest asset … make sure it is clear.

If you are noticing any of these signs, it’s time to make a committed decision to your business, your clients and your future by looking closely at your business direction.

Make the adjustments needed to ensure you are on your vision’s path!

If you enjoyed this article, please "Like" our Facebook page and share your comments there ... It's where the party is happening!

© 2013 Kelly O'Neil International

Brand Marketing Strategist and Leadership Coach Kelly O'Neil teaches women around the world how to become known as thought leaders in their field and build financially abundant businesses that make a big impact in the world. Get her Swag Bag full of goodies at www.kellyoneil.com.

Twitterific (Or Twitter Shorthand)

by Lorrie Morgan-Ferrero, Expert Copywriting Strategist

This quote has been attributed to Hemingway, Cicero, Voltaire, Mark Twain, and Blaise Pascal. But whoever wrote, “If I had more time, I’d have written you a shorter letter” understood it’s more challenging to write short copy than long copy.

This has never been more true than with the phenomenon of Twitter at www.Twitter.com.

Twitter is a social networking and micro-blogging service that works kind of like instant messaging. You choose who you Follow or allow in your inner circle.

Others choose to Follow or Unfollow you based on whatever criteria they have. Then you communicate via text messages of up to 140 characters long (including punctuation and names) called Tweets.

Think of it as a giant cocktail party where you contribute to other conversations, share relevant information, and at times include mindless babble. As my good friend, Scott Stratten www.twitter.com/unmarketing Tweets, “Take 5 mins to read other tweets and comment/reply/retweet. Nothing about you. Build, interact, give.”

Sometimes keeping your Tweets under the character limit can be tough, though. So I put together a list of some of the more shorthand so you can work in as many words as possible in your Tweets.

    Instead of ‘you’ use ‘u’
    Instead of ‘and’ use ‘&’
    Instead of ‘your’ use ‘ur’
    Instead of ‘for’ use ’4?
    Instead of ‘to’ or ‘too’ use ’2?
    Instead of ‘before’ use ‘b4?
    Instead of ‘favorite’ use ‘fave’
    Instead of ‘great’ use ‘gr8?
    Instead of ‘later’ use ‘l8r’
    Instead of ‘people’ use ‘peeps’ or ‘ppl’
    Instead of ‘are’ use ‘r’
    Instead of ‘please’ use ‘plz’
    Instead of ‘thanks’ use ‘thx’
    Instead of ‘with’ use ‘w’
    Can it be a contraction?
    Instead of ‘I will do __’ use ‘I’ll do __’
    Get rid of ‘that’ and ‘the’ whenever possible

Of course what you choose to Tweet about is even more important than the length of your Tweet.

ABOUT LORRIE: Award-winning marketer, world-renowned copywriter and creator of “The She Factor”, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version …marketing written with authenticity, trust, and rapport.

Copywriting Strategist Lorrie Morgan-Ferrero publishes the award-winning Copywriting TNT weekly ezine with 33,000+ subscribers. If you’re ready to jump-start your business, make more money, and have more fun in your small business, get your FREE tips now at http://tinyurl.com/copywriting-TNT

Barefoot Cellars Founder Bonnie Harvey on Women Entrepreneurs Radio™

Bonnie Harvey is the co-founder of Barefoot Cellars along with partner Michael Houlihan. She was Vice President and “The Original Foot” for 19 years. There she had a wide variety of duties, doing whatever was necessary to operate the business.

While Michael’s role was “big picture visionary,” Bonnie translated his ideas into workable processes and displayed a genius for managing the millions of details that come with a start-up. She proved to possess a rare combination of creativity and business savvy that served Barefoot well.

In the early days of the brand, Bonnie was responsible for bottling oversight, supply inventory and label design—in fact, the famous footprint is actually hers! Later as Barefoot grew, she focused on overview and direction of the business, setting company goals, and attending to Board of Director matters. She managed all financial aspects of the business, oversaw legal relations and compliance, and edited countless press materials, presentations, official manuals and other documents.

Along with Michael, Bonnie donates professional time to non-profits to help them improve their image, increase donations and achieve financial sustainability. She also coauthors weekly business blogs at www.thebarefootspirit.com and www.thebrandauthority.net with him, and they consult together with several clients.

Bonnie has a passion for helping young entrepreneurs choose the right path. With her varied “hard-knocks” experience, she offers practical solutions for all aspects of starting a business. She loves showing others how to avoid painful and costly mistakes and directing them toward profitability.

Bonnie is the Co-author of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand, a New York Times Bestselling Business Book. www.barefootwinefounders.com

Date: Wednesday, July 17th
Time: 8:00 pm EDT


The Cheapest, Most Effective Form of Marketing That Consistently Gets Results

small business officeby Sydni Craig-Hart

Content marketing.

Yep, that’s it. Plain and simple.

What is Content Marketing?

Award winning content marketer Amanda Maksymiw defines it this way: “Content marketing is the process of developing and sharing relevant, valuable, and engaging content to a target audience with the goal of acquiring new customers or increasing business from existing customers.”

Understand that your customers don’t care about you, your products, or your services. They care about themselves, their wants and their needs. 

Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.

Content marketing comes in many different forms. It looks like an email newsletter, a blog post, a special report, a whitepaper, a webinar, a podcast or a video. Even social media posts are considered content.

Why Content Marketing Should Matter To You

Says Amanda, "The value of content marketing lies in the engagement between the customer and your company. Essentially, it is about the creation and participation in meaningful conversations and development of relationships. Content marketing can benefit your company by increasing sales leads and positioning your company/brand as a thought leader, in addition to increasing the number of visitors to your website."

Studies show that:

    Inbound (content) marketing costs 62% less than traditional marketing methods. - Hubspot

    Companies that blog have 55% more website visitors than those that don’t. (This means the more keyword rich content you generate, the more search engines will find and love you.) - Hubspot

    68% of marketers agree e-newsletters are the top email messages that help to achieve their business goals, up from 45% in 2011. - DMA "National Client Email Report"

    Because 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that company. - Custom Content Council

    90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. -TMG Custom Media

Clearly, the numbers speak for themselves. Content marketing is less expensive than traditional forms of marketing, it’s more effective than traditional forms of marketing and you can get started quickly (or outsource it to someone who can handle it for you).

How to Get Started With Content Marketing That Makes You Money

1.     Make a list of the issues your ideal client is struggling with and passionate about.

2.     Make a list of the key areas where your company has results focused expertise.

3.     Take inventory of what content you already have (case studies, whitepapers, product or service descriptions, presentations, etc.)

4.     Analyze your ideal client’s behavior patterns. Learn everything you can about how and where they consume content. Once you know that, decide which content marketing platforms you’ll participate in that are sure to reach your target audience. (NOTE: You should at the very least have a blog.)

5.     Create an editorial calendar for your content based on the “sweet spot” of what your ideal client is interested in and the solutions you have to offer.

6.     Allocate resources (staff, time, money – or all of the above) to develop new content or repurpose existing content according to your editorial calendar. Be sure to include a strong, specific call to action in each piece!

7.     Measure your results and adjust as necessary.

Ideas to inspire you

    A nutritionist could start a blog with recipes and tips on how to make healthy choices.

    A financial planner could create a special report on "simple ways to save" to help busy families manage their budget more effectively.

    A photographer could create a video tutorial series on how to prepare for a particular type of shoot.

    A life coach could record an audio of affirmations to help prospects and clients take positive action each day.

    An interior designer could create a checklist of 10 mistakes to avoid when starting a decorating project.

    A virtual assistant could create an infographic featuring 5 organizational tools to help her client save time.

    A wedding or event planner could compile a list of 7 questions you should ask when hiring vendors.

If you don’t have a content marketing system in place, follow the steps noted above and GET STARTED. Don’t think about it, just do it. If you already have a content marketing program in place but it’s not as consistent or comprehensive as it needs to be, determine where you need to make adjustments and take action!

As you can see, content marketing isn’t the future. It’s the present. If you want to attract more ideal clients, maintain a full pipeline of leads and increase your revenue, you can’t ignore this simple strategy.

Sydni Craig-Hart, The Smart Simple Marketing Mentor, is founder of SmartSimpleMarketing.com. Known for her easy, strategic and results-focused approach to marketing, she also has the unique ability to find untapped profit centers in her client's businesses so they can create money NOW.

Photo credit: CreateHer Stock

Is Your List Making You Money?

by Kenya Halliburton

It seems like a funny thing to ask, I know. But, the mantra “the money is in the list” has us slapping opt-in boxes on our web pages and waiting for the money to roll in.

How’s that working for you? I know it did not work well for me until I had this epiphany.

The money is not in just having a list; it’s in the relationship you build with them. A list is just that, a list of people who have given you permission to market to them. So, the key to unlocking the money making potential you hear so much about, requires you to market.

And for most entrepreneurs, that’s easier said than done.

Why does it seem so easy for our marketing heroes and professional crushes to make money with their lists while you struggle to build yours? The truth is it isn’t a matter of hard or easy, It comes down to strategic and consistent execution until you find what works for you and your subscribers.

So, how can you build a list that is a win – win for you and your subscribers?

Here are a few tips to help ensure you build a list of responsive subscribers, ready to take action on what you have to say & sell:

#1. Get In Tune with Your Ideal Customer’s Deepest Challenges and Desires

If you don’t get this right, fuuuget about it! And it’s not enough to know this intuitively, especially if you’re just starting out. You need to deliberately research this information and keep a running list you can reference on an ongoing basis. This will not only help you hit the bull’s-eye with the next tip, but also when it comes to creating effective follow-up campaigns.

#2. Create a Compelling Signature Lead Magnet or Opt-In Gift

Make the right first impression.  Your lead magnet should be both relevant  to your visitors and a natural first step to doing business with you. Gone are the days people signed up for stuff just because it’s FREE. These days people’s email in-boxes overflow with hundreds of messages from people who want them to sell something, read something, and do something!

Use this criterion as a general guide:

    Is this something I feel confident about referring my offline networking connections to?
    Is this something that people would gladly pay money for if it were for sale?
    Is it a natural first step to working with me?
    Is it a good introduction to my core offerings?

If you are a little shaky on any of the above questions, look at ways to change or improve your offering so you feel confident about marketing it and driving traffic to it.

#3. Provide One-Time-Offers on Your Thank You/Download Page

The “Thank You”  page is the least utilized web real estate. It’s a great chance for you to offer your new subscriber an opportunity to solve their problem at a higher level. And, it provides you an opportunity to make a sale.  They are the most excited and engaged at this point so now’s the time to give them a deal on a product or service they won’t want to refuse.

#4. Identify & Tell Your Subscribers What to Do Next

Be sure to build into your opt-in process, instructions on what to do next. To make this the most effective, you’ll want to build this call to action into your opt-in offer itself. If you are providing a report, insert your call to action in the beginning and at the end of your report. If you free offer is a video or audio series, be sure to end each session with your call to action.

Don’t assume they will go back to your site to buy something or read something. Show them that you have taken the time to guide them towards getting the results they need.

#5. Create Effective Follow Up and Nurturing Email Campaigns

“What do I write about?” This is the reason most entrepreneurs aren’t making money. You have to build the know, like and trust factor and train your subscribers to act on what you have to say and sell. I recommend when you create your opt-in gift/lead magnet, write your first ten follow up messages at the same time. Otherwise, it may never get done.

Here’s a sample sequence you can use to get started:

    Email 1 – Welcome and set expectations
    Email 2-9 – Give incredible value
    Email 10 – Sell them something

Don’t forget to work in a pitch every now and then. It’s okay if you have been adding value, they will be hungry for it.

Examine your opt-in process and use the above tips to implement or improve your list building results. Understand that building a highly profitable list may take some testing and work. But, if you commit to the process, it will be well worth the reward in the end.

Do you want to know how to win clients & cash with your content?
Kenya Halliburton specializes in helping busy entrepreneurs who hate to write create compelling content and install proven marketing systems to grow their business online hands-free & stress-free.  https://kenyahalliburton.com/

Author Patricia Saunders on Women Entrepreneurs Radio™

Self-Published Author, Patricia A. Saunders was born and raised in Connecticut before relocating to the San Francisco Bay Area nearly 20 years ago. She received her Master's in Management from the University of Phoenix in 2011. After the passing of her mother who had Alzheimer's, Patricia decided that all the words that she kept to herself were to be released.

She released her first self published book Through the Fire (March 2012) which covered situations, circumstances, and life lessons have influenced her over her lifetime. Recently the book has been featured on a Coast to Coast Book Tour at the Los Angeles Times Festival of Books, Tucson Book Festival, Miami International Festival of Books and AARP Life@50+ Spring Convention.

Her work has been featured on In the Company of Poet, Women Owned Business Club Magazine, and Coach Deb Bailey's Secrets of Success Talk Radio. She performs local at spoken word events and Capital Jazz SuperCruise Open Mic with Grammy Award Winner Eric Roberson.

She is a monthly contributor to Author House Author's Digest Blog.

This past March, her second book Loving Me which is also self published and covers self image, self esteem and discovery self love was released by AuthorHouse Publishing.

She works as a supervisor for a corporate financial organization. In her spare time, Patricia enjoys writing poetry, traveling, spending time with family and wine tasting.

Her books are available at your local book retailers and at www.patriciaasaunders.com, www.amazon.com and www.barnesandnoble.com

Date: Wednesday, July 10th
Time: 8:00 pm EDT


How To Infuse Your Brand With More Feminine Magic

by Martina Zorc

Running a successful business requires using a well dosed mix of the feminine and the masculine energies. What often happens, though, is that today's fast pace in the business world leads us to give precedence to the goal-oriented, laser focused, and highly intensive masculine approach to doing business, which can be – especially for women entrepreneurs – inefficient, ineffective, and completely unsustainable.

Here are five tips to turn exhaustion into joy, growth, and profits by opening the doors to your feminine magic…

Tap into and trust your intuition
Knowing how to access your intuition and listen to that inner voice that's never wrong, just occasionally mistaken for fear or some other emotion, will give you an edge like nothing else. When you realize that the answers to all your questions are already within you, and you're your own best friend and advisor, you can truly step into your power, make smarter decisions, and embark on more direct paths to your destination.

Trusting your intuition to guide you through your branding and business adventures will help you create a brand, business, and lifestyle you'll love and enjoy and feel perfectly aligned with.

Master the art of receiving
Embracing the energy of receiving is just as crucial for growing your business as any external strategy you put in place. Receiving compliments, money, support, love, energy, etc. is such an essential part of enjoying an abundant life that you want to become masterful at it. Start by noticing how you react when it's time for you to receive – what's your verbal and body language, what thoughts and emotions flow through you, are you able to simply accept what's been given to you without feeling the urge to instantly reciprocate?

The more you practive the art of receiving, the better you'll get. And if it's a challenge for you, remember that there is a gift of giving in receiving as well – the gift of allowing someone else to experience the magic of giving. It's a beautiful circle, so make a commitment to yourself today that you'll never try to break it again.

Create a nurturing playbook
Show your community – your (potential) subscribers, clients, colleagues, mentors, etc. – how much you care for them by turning random acts of attention and kindness into a fun, playful, heart-warming SYSTEM. Care evokes trust, so nurturing your relationships in an imaginative and totally genuine way can do wonders for your business! A great way to stay on top of your relationship building is to put together a playbook of simple value-adding follow-up sequences and hot new ideas on how to make people smile and feel good/better. It's all about being present and being helpful.

Indulge in non-salesy selling aka sharing your enthusiasm
The feminine way of selling is very natural and seemless – it happens through sharing, telling stories, showing your passion and enthusiasm for a product or service, and simply spreading the word because you just can't help it! There's nothing salesy or pushy in this approach, it has service written all over it!

So, instead of stressing out about how you'll make your sales pitch or sales letter or sales video impeccable, go into your heart, and speak your truth; if you believe wholeheartedly into what you're offering, and you have some social proof to support this belief, you'll get your audience on board, too. Positive energy is highly contagious!

BE, don't just DO

Last but not least, make sure you don't get trapped in the to-do mode. To BE is often a much more powerful and productive state of mind, especially if it involves fun, gratitude, and a certain level of surrender to serendipity and the magic of the Universe. So, if you're constantly chasing your tail and suffering from overwhelm, take a deep breath and let go of the notion you need to push through everything. When you take inspired, purposeful action immersed into and honoring your BEING, things tend to move more quickly, effortlessly, and efficiently, and you start seeing new opportunities flowing in from everywhere. Compliments of the feminine magic waving its wand…

Martina Zorc supports growth-driven entrepreneurs and small business owners to uncover, own, communicate and monetize an irresistible brand that helps them attract, enroll and keep their ideal, high paying clients, as well as get ready for top media coverage, so they can build profitable businesses and enjoy the lifestyle they’ve always desired. Discover how to learn from and work with Martina at www.starbrandstudio.com, and join her on her weekly Skyrocket Your Biz Roundtable series at www.skyrocketyourbizroundtable.com.

The Four Levels of Transformation - Part 2

by Christine Kloser

This article is a continuation of the series started in the last issue of my ezine where you learned – when undertaking any great entrepreneurial endeavor – there are four levels in which transformation occurs – and ALL levels need to be present to have the greatest possible impact!

The first level is YOUR transformation as the creator; the second level is the transformation of your “tribe” or readers; the third level is the transformation of your business (a natural benefit of the first two); and fourth is ultimately the transformation of the world.

Today we’ll take a look at the second level… transforming your “tribe”!

After you’ve determined the transformation that YOU want to have via a project you’re working on, it’s essential to then identify the transformation you want your “tribe” to have.

When I refer to your “tribe” who I’m referring to are your readers if you’re an author; your clients if you’re a coach/consultant/healer; your audience if you are a speaker; your customer if you sell products, etc.  It can also refer to the readers of your newsletter, social media, blogging, etc.  Basically, it’s the sum total of all of the people who you are (or want to) impact with your expertise and offering.


Believe it or not, though, it’s easy to get so wrapped up in what you’re creating (the words, ideas, strategy, structure, content, copy, marketing, etc.) that you leave out the most important part… and that is to truly connect with the transformation you desire for the people you want to reach.

The thing to focus on when contemplating this level of transformation is the tangible outcome you help someone experience.  I know, sometimes it can be challenging to identify exactly what the transformation is.  But, it’s important to figure it out!

Try this.  Take a walk down memory lane and bring to mind some of your favorite clients that you’ve gotten the best RESULTS for.  Those results are the key to the transformation you provided them.  Perhaps you rid them of old pains in their body or helped them put together an easy-to-follow strategic plan; maybe you showed them how to increase their income, lose weight, open their heart, or heal a relationship that had been challenging them for year.  Every one of these results occurred because of some transformation you provided for them.

When you wrap your mind and heart around connecting with the transformation that you provide for others, it’s like opening the floodgates of abundance!  The power, clarity, impact and bliss that come from making this connection are like rocket fuel for all of your endeavors.  Getting this piece in place helps you slip into the flow where you can easily connect with your worth and value through the benefits (transformation) you provide for those you are here to work with.

Stay tuned for Part 3 in my next issue where we’ll dig into the third level of transformation – your business!

In the meantime, I’d love if you’d comment below and let me know the transformation you want to happen for the people you serve. Thank you!

Christine Kloser is a Spiritual Guide, Award-Winning Author, and Transformational Book Coach whose spot-on guidance transforms the lives of visionary entrepreneurs and authors around the world. Her passion is fueled by her own transformation in January 2011 when letting go of the last shred of stability and security in her life was how she discovered her truth. From that place, she fearlessly (and faithfully) went on to quickly create the most abundant, impactful and joyous success of her life. She now blends her passion for personal and global transformation with her gifts as a transformational book coach - and as a result she's impacting tens of thousands of messengers across the globe. Get her free transformational author training at www.ChristineKloser.com.

One-Two Punch To Great Copywriting

by Lorrie Morgan-Ferrero, Expert Copywriting Strategist

You can quickly clear up confusion in your market when you understand their pain. Then know how to tackle it by really connecting with your reader. It’s the old ‘one-two’ punch.

ONE: What is the “unique selling position” in your market? Luck won’t propel you to success. Understand the “cause” of your target’s problem by knowing her pain. Solving her problem is the “effect” she is looking for.

Big money corporations have entire departments dedicated to finding out who buys from them. Then they can hone in on that market segment. They do it by profiling not only who buys from them, but also by knowing who their competition is.

Successful marketing campaigns listen to their market. It’s about connecting a hidden desire (or even an expressed one) in your target market. Your job is to identify where those minds are, find them and then connect with them. You don’t have to have a big budget. With the Internet now it’s easy to see what everyone is up to.

  •     Put the phrase or keywords your target market puts into a search engine like Google and see what shows up on the first page.
  •     Visit www.amazon.com and do a search for your industry. Study what comes up.
  •     Check out www.alexa.com for stats on website traffic. It’s your job to do your own research and it’s available to you through your competition.

TWO: Singularly look at writing to one person rather than a group. When you get this one concept down, your copy will stick like glue to the reader because it’s just the two of you in the room. It’s a real easy thing to say “everybody is my target market” but that’s simply not true. Your target market consists only of those potential customers who are suitable for your products or services. You really have to know exactly who you’re talking to so you can offer the solution to their problem.

Copywriting is interactive between the reader and the writer. You want him or her to keep reading so you have to engage the reader. When you get in touch with your TARGET, that’s where you really make the sale. You need to know everything about who you’re writing for. In other words, start with the catch in the mind instead of the pitch.

ABOUT LORRIE: Award-winning marketer, world-renowned copywriter and creator of “The She Factor”, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version …marketing written with authenticity, trust, and rapport.

Copywriting Strategist Lorrie Morgan-Ferrero publishes the award-winning Copywriting TNT weekly ezine with 33,000+ subscribers. If you’re ready to jump-start your business, make more money, and have more fun in your small business, get your FREE tips now at http://tinyurl.com/copywriting-TNT

3 Obstacles To Selling And Serving More Through Your Transformational Brand

by Martina Zorc

If you're struggling to enroll clients, or you know you could have a bigger impact, but your sales simply don't reflect your enormous potential to change people's lives, it's time to look at what's blocking you from selling and serving more.

Imagine increasing your brand sales significantly, skyrocketting your income, and making a bigger difference in the world NOW – how would that feel like? How would your life and business change if that was your reality?

The popular saying – if you can dream it, you can achieve it – is true, especially when the first step to reaching the audiences and profit levels you deserve is so easy: becoming aware of the most common obstacles that stand in the way between you and a fulfilling, thriving business.

Your offers are not aligned with your brand, your brilliance, and your deepest desires
Perhaps your offerings clash with your ideal lifestyle, your favorite ways to deliver your services, or your sense of value. Energetically, this causes a disconnect that translates into prospects saying NO to you on a regular basis. If you want to increase your sales, make sure that your offerings structure – pricing included – works for you, not against you. Allow yourself to break the 'industry rules' if they don't work for you.

For example, if long-term programs make you feel trapped and tied down, let go of what's draining your energy, and offer shorter intensives instead. Whenever you feel you'r doing something because you SHOULD or are SUPPOSED TO, stop, tap into your intuition, and check if this is really what you want and what best serves you and your brand.

Charge what you feel is right for you (provided that you're not undervalueing your work!), use your creativity to launch products and packages that are the perfect avenue to showcase and celebrate your brilliance (if you're amazing at connecting with people in person, do that, and then also leverage video to get visibility and build rapport – it's the closest thing to an in-person connection!), and honor your deepest desires. Make tuning into what you really want a daily ritual. Clarity will help you take appropriate action and manifest what you've envisioned.

You're not attracting your ideal clients

Another reason for disappointing sales might be that you're targeting clients that are either not the best match for the transformation you provide (they're not hungry for it, they don't get to fully experience the results that are possible, or their personality, energy, and attitude don't fit yours), or they're not eager, able, and/or willing to invest in themselves through you. If you notice that you're constantly attracting people that you're obviously not a match for, look at your branding – your message, your offers, the brand experience you provide. Remember that your brand determines the type of clientele you'll get, so it's crucial that it's aligned with who you are as the CEO of your business, your goals, plans, values, lifestyle, and more. Setting the right foundation will filter out most of the prospects you can't and are not meant  to serve.

Your confidence is not where it should be

Maybe what's preventing you from boosting your sales is lack of self-confidence. Insecurities and doubts are easily detectable by your prospective clients, making them turn around and seek help from someone else who is confident and enthusiastic about their offerings.

Confidence gives you credibility and evokes trust.

If you're not sure about the value of what you offer, and that's the core of your problem, start by listing all the outcomes and benefits someone gets when/after experiencing your magic. Be specific, go deep and wide (think about personal, financial, social, spiritual, and health aspects of your clients' life!), and don't stop until you have between 30 and 50 concrete results written down.

Also, check your mindset around sales – if you're repelled by this word or act or just the idea of having to sell, chances are, your mindset could use a shift. Provided that you're coming from a spirit of abundance and service, selling is a vehicle to improve the planet one person at a time, in an inviting, non-pushy, honoring, and loving way. Embody this belief, and you'll start enjoying enrollment conversation, your confidence will soar, and you'll finally get to grow your business exponentially while helping others in a big, bold way!

Martina Zorc supports growth-driven entrepreneurs and small business owners to create and monetize an irresistible brand that helps them attract, enroll, and keep their ideal, high paying clients, and get ready for top media coverage, so they can build profitable businesses and enjoy the lifestyle they’ve always desired. Claim your free audio training on the “Top 5 Secrets of a Red Carpet Brand”, and discover how to learn from and work with Martina at www.starbrandstudio.com.
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