Marketing Masterclass with Ali Brown

After years of keeping her trademark methods for success "close to the vest", entrepreneur mentor Ali Brown is ready to show you what happens behind-the-scenes in her own business. Get ready for real examples and key strategies YOU can use right away...

Ali says, "So much has shifted for me over the past year--and being a new mom to 4-month-old twins is just the start of it! This growth and change has extended to my business mind as well."

This is a DIFFERENT kind of call, because instead of sharing general marketing tips, Ali is going to seriously *peel back the curtain* and show you *several specific strategies* her team has used this year to *dramatically improve their marketing results*.

(Ali will be sharing crazy-dramatic things like how her team increased their Facebook shares by 1,843%! But they are simple to do.)

Hurry--spots are going to fill up fast for this one.


The Challenge of Selling Your Own Services

by Lisa Sasevich

Before we became entrepreneurs, many of us were out there promoting and selling for other companies, so when we started selling our own products and services, it was a rude shock how different -- and difficult -- it was.

For instance, I was always the top sales person when I worked for Pfizer and Hewlett-Packard, but when I started to put the words and my system together to try to sell it, it was as though I'd never done sales before!

I remember stumbling for the words, thinking, How could this be so hard? Why can't I do this for myself?

The truth is, it is different when you're selling for yourself -- especially for heart-centered entrepreneurs like us. We're monetizing our mission, our blessing, so we're more on the line, more vulnerable. We can't expect to have the same detachment we'd have if we were selling computer parts or even someone else's blessing.

To package, price and sell our expertise, we have to really step out there with courage and confidence. And in order to get that confidence and courage, I've found you have to do the following three things:

1. Articulate your offer. What is the transformation that you provide in people's lives? And how can you describe that transformation in a way that your ideal clients will resonate with? What are the words that would enable them to know that you're the teacher, healer, mentor for them?

2. Get clear on your system.
What is the system that you use to get results for your clients? How do you do what you do? Once you're clear on the exact steps that you use, give your system a name, brand it. That way, it's just as valid as any system a big company would have.

3. Get ready. Then, you want to prepare yourself by learning proven ways to make your offer irresistible and present it in any situation you might find yourself in, whether that's one-on-one, from the stage, over the phone, etc.

Bonus: This is a million-dollar tip. Very early on, you want to set yourself up to offer your services at a very high-level investment. That way, you're known from the beginning as a premium provider versus a low-cost leader. I'll talk more about this next time, but we call this creating the "Upward Spiral". People who invest highly take more action and get better results. This creates a spiral of great referrals and mojo in your business, versus the low-cost leader, who, I'm sorry to say, is circling the drain right from the beginning.

No one wants that. So get clear, get ready and position your business for that "Upward Spiral". And if you'd like my help with that, there's still time to join me for Impact & Influence Intensive.

If you love what you do, but hate the "sales part," sales conversion expert Lisa Sasevich will show you simple, quick and easy ways to boost sales without spending a dime...and without being salesy. Get your FREE e-course and Sales Nuggets now at


Success & Mindest: 6 Ideas To Help You Stay On Track With Your Goals and Dreams

by Maritza Parra

Most times your dreams are forgiving, as forgiving as your lawn. You can ignore it for a while, when you get discouraged and don't take any action towards your dreams, but if you start taking those small daily actions your dreams, like your lawn will respond.

It's just like the green grass. If it doesn't get watered for a while, it turns yellow, you think it died and then suddenly after a few rains, it's abundant, lush and green looking like nothing ever happened to it.

That's how your dreams and goals respond. Even if you've been in a very negative place for a while, if you're discouraged, you can find hope. You can begin to look for things to appreciate and ways to take action to bring them to life again.

Here are 6 ideas that can help you stay on track taking action to making your dreams reality.

  1. Everything you want already exists.
  2. Patience.
  3. Making peace where you are no matter where it is.
  4. Live within each current day as much as possible.
  5. Realize you're doing great no matter where you are, right now.
  6. Don't engage in comparison with other people, unless it's beneficial to you and usually it isn't.

Keeping these 6 statements in mind will help you make your dreams become reality more easily and quickly even though it may not seem that way at first. It is finding peace where you are right now.

It's about accepting and finding something to appreciate and take action on, whatever your present circumstances may be, not so you can just accept it but so you can drop the feelings of need and angst that we all sometimes get that can make us throw up our hands and give up altogether. And that's when our dreams become brittle and lifeless like the unwatered lawn.

It's a bit of a paradoxical balancing act. It's about finding peace, acceptance, self-love where you are right now, releasing the need for things to be different right this second. So you can attract and create something different and better.

If you love what you do, but hate trying to "make the sale" one by one, list building expert Maritza Parra will show you 7 simple, quick and easy ways to build your 6-Figure List without spending a dime... Imagine building your own list of prospects who love what you do and what you uniquely offer! Get your FREE 6-Figure List Building Template and e-course now at 

Lauren McCabe Herpich of Why Not Girl! on Women Entrepreneurs Radio™

Lauren McCabe Herpich is the founder of Why Not Girl!, a website that offers adult women of all stages of life inspiration and valuable experiences that empower them to try something new, live life as an adventure, feel more accomplished and have more fun.

Lauren’s life has definitely consisted of a series of adventures, or as she would like to call them: Why Nots! Since this Jersey Girl moved to Tucson, Arizona for college, she has had invaluable life experiences over the past decade including five years in Washington, DC where she worked in television and where she was one of the only women to be selected as a Racing Presidents mascot for the Washington Nationals. Along the way, she has served as a food tour guide, taken a severance package to travel through Europe, has run two half-marathons and sang karaoke on her 29th birthday in Tokyo. She most recently left her digital marketing position at a Fortune 500 in Chicago to take the risk of entrepreneurship.

Lauren holds Bachelor’s degrees in Journalism and Media Arts from the University of Arizona and a Master’s degree in Integrated Marketing Communication from Northwestern University’s Medill School.

Lauren currently lives in Berkeley, California with her husband Chris and their cute beta fish Grappe.

Date: Wednesday, September 25th
Time: 8:00 pm EDT


Is Your Content Marketable?

by Kendall SummerHawk

When I first started coaching over a decade ago, I was taught to “let the client lead the agenda.”

The problem with this approach is it put me in a reactive position as their coach (meaning, I followed their lead, responding to what they decided to coach on), rather than a proactive position, where I could stretch them in bigger ways, helping them to accelerate their progress.

Plus, the problem with this old style approach is that it opened the door to hearing, “I’m not sure what I want to coach on today” which resulted in higher client drop out rates.

And, to top it off, I felt I was hiding out, not speaking my truth and holding back from giving my clients more of what they needed to thrive and excel.

Finally, one day, I had enough and began being more directive with my clients. I introduced new content, skillfully wove in training and began putting them on a path that I KNEW would work for them.

And you know what? My clients LOVED it!

If you’re a coach trained in the “old school” method, or you’re new to coaching and you haven’t quite found your footing yet, this new paradigm of blending information with coaching can feel uncomfortable at first.

Which is why you need to know how much content to include in your coaching sessions, and even more importantly, WHAT content your clients are most likely to pay you to deliver. Here are 3 easy steps you want to take to help get you started.

Step #1 Bring Marketable Content To Every Call

While the philosophy that the client leads the agenda may have worked years ago, in today’s economic climate, clients expect YOU as their coach to give them the answers. And they expect you to share knowledge that will help them quickly accelerate their results.

My advice? Plan on delivering a small portion of content in each of your coaching calls. This is your opportunity to pull out your checklists, templates or scripts — anything that will save your clients time and make it easier for them to get into action.

Step #2 Don’t Be Afraid Of Being “Bossy”

When I was a little girl, my grade school teachers had a tough time keeping me in my seat. I always wanted to help others with their spelling, math or reading. Little did I know that what got me into trouble back then would serve me beautifully in creating a multimillion dollar coaching company!

Your clients want you to be a leader. So don’t hold back from sharing your concerns, revealing what your intuition is telling you and from being clearly directive. I promise you that your clients will love you MORE when you show them what to do.

Step #3 Don’t Waste Time Reinventing What Is At Your Fingertips

If you don’t have your content pulled together into a marketable package then consider getting trained in someone else’s system. And even if you already have a Signature System, this is still a great way of introducing fresh, new content into your coaching programs. Just be sure that what you’re getting trained in is a complete system that includes templates, forms and marketing support because you’ll need this to be successful.

Remember that people don’t hire coaches, they invest in getting a specific problem solved.

Instead of trying to sell coaching, focus on offering marketable content and you’ll benefit from a steady increase in coaching clients AND income.

Would you like to learn simple ways you can brand, package and price your services, quickly move away from 'dollars-for-hours work' and create more money, time, and freedom in you business? Check out my web site,, for free articles, resources and to sign up for my free audio mini-seminar "Money Blocks & Breakthroughs.

Award-winning, million dollar marketing coach Kendall SummerHawk is the leading expert in women entrepreneurs and money.

The Real Meaning of Success

by Doreen Rainey

There was a powerful discussion in the private forum for my clients in the RADICAL Self Revolution Personal Development Coaching Program this past week. It centered around the discovery, through the modules and exercises, that the very thing some thought they wanted to achieve - they realized they didn't.

One woman realized that she really didn't want to start another business. Another shared that the business she had started wasn't a fit and that she really desired to work for a non-profit agency. And yet another realized she had been selling herself short on some of her goals, playing small out of fear - and raised the bar (and her activity level).

These conversations got me thinking about success - what it really means and how you live it. It brought to mind an article I wrote about four years ago on the real meaning of what it means to succeed. I took a look at what I wrote and realized it's still relevant today.

Here it is:

S – See Your Future

Success is very personal. The definition of success is not the same for every person. It’s important that you define and decide what success looks like for you. You do this by taking the time to see your future. What does it look like? Who’s in it? What are you doing? How are you spending your time? Answering these questions provides a complete understanding of how you want your life to be.

U – Use Your Gifts and Talents

Becoming successful means that you have found a place where you are living a purposeful and passionate life. That purpose and passion is found in your gifts and talents. Tapping into those gifts and talents provides the tools that you will use to design the life you want. It’s the basis upon which you will build. Not sure of your gifts and talents? Ask yourself: What are you good at? What do you love to do? How do you spend your time? What are you curious about? What do you want to learn more about? What are your hobbies? What do other people admire about you.

C – Create a Vision

How will you use your passion and purpose to create your successful future? That is your vision statement. Your vision should connect your gifts and talents with your future. However, you don’t just want to create a vision and keep it in your head. You want to write it down, put it where you can see it everyday and share it with others. Having a vision is the foundation from which you make every future decision. If you are not sure whether to do something or not, just ask yourself if it moves you closer to your vision or takes you further away.

C – Constantly Take Action Towards Your Goals

Nothing happens until something happens. What are you doing right now to bring you closer to your future? What skills are you developing, what connections are you making, and how much time are you devoting to your goals? If you are writing a book, how many pages a day? If you are going to school, how much study time a week? If you are starting a business, what marketing and promotion ideas are you working on? If you are seeking help, are you contacting people and networking with them? Action is critical to transforming your vision to reality.

E – Emulate Those Who Reflect Your Values

There are many successful people out there that you can imitate, but the list of successful people who share your values and are successful may be significantly smaller. Once you fully understand your values, seek out those people who use their success in a meaningful way – a way that lines up with what’s important to you. Watch and learn from them. Get advice from them. Learn from their experiences – both good and bad.

S – Stand Firm Against Challenges and Adversity

Life will not always go your way. There will be failures, disappointments, setbacks, difficulty, fears, losses, hard times, apprehension, bad decisions, wasted time, wasted money, and wasted effort. But no one who lives a life of purpose and passion gets there without dealing with challenges and adversity. The key is not to focus on what has happened to you, but to decide how you are going to move past it.

S – Share Your Success with Others

Your success is not for you. You get the benefit of it, but success is ultimately designed to be shared with others. Don’t be stingy with your money, knowledge, or ideas. Be an example that others will follow. Be that person that someone who is looking for their own success can emulate.

"RADICAL Success Coach Doreen Rainey helps her clients Get RADICAL - by defining success for themselves and getting the guts to go after it. Get her FREE video training series to start your own RADICAL Revolution at"

© 2013 Doreen Rainey

"Graced with Orange" by Jamie C. Amelio

In her book, Graced with Orange, author Jamie C. Amelio shares a life-changing encounter that changes her life and leads her to found Caring for Cambodia (CFC).

It all began with a dollar. When Srelin, an eight-year-old Cambodian girl approached Jamie C. Amelio and asked for a dollar so she could afford to go to school, Amelio was skeptical. Was this just another beggar’s ruse? 
Amelio was visiting Cambodia for the first time, and was shocked by the poverty. Entire villages lacked plumbing or electricity. And this child wanted a dollar for school?  A doubtful Amelio told Srelin that if she would take her to visit the school, she would give her the dollar. What Amelio found at that school changed her life.

Read an excerpt:

"After lunch Samedi drove Virginia, Amanda, and me to Srelin’s school in the small village of Kravaan. A large, rusty wrought iron fence with yellow columns buttressing a swinging metal gate led to a complex of three buildings, one of which was a small, low-roofed, shack-like structure. Somehow Srelin knew I had arrived because out the door she came running up to us, exclaiming, “Oh, you’re here! You’re here!” like I was a favorite aunt she hadn’t seen in months.

I asked Srelin to show us her classroom, so she walked us back into the building, which up close we could see wasn’t much more than four walls and a ceiling. She opened the door to reveal what must have been seventy- five children of all ages crammed into a small room. They were sitting on benches under narrow tables, three to five kids to a table. The school was so crowded that children were literally sitting on top of one another. Every time a child stood the dust from the dirt floor billowed upwards. I had to force myself to stop thinking about the Peanuts character Pigpen, trailed by a cloud of dirt wherever he went.

Thousands of dust particles sparkled in the rays of sun that shone through the windows, unobstructed except for thick steel bars. I was told the bars were to prevent break-ins, although what someone might want to steal I couldn’t imagine. Even with the bars the building didn’t seem particularly secure. I wondered how children could learn in this jail-like setting and marveled at the irony that they had to pay for it.

The moment I walked into the room the children went completely silent, with all eyes on the three foreigners. I said hello and they bowed their heads, offering polite “Hellos” in return.

Looking around further, I realized there wasn’t a teacher in front of the class. “Where’s the teacher?” I asked Srelin.

“I don’t know if teacher come today. Sometimes don’t come.”

Remarkably, without supervision, the children just sat there, talking quietly, waiting for their teacher to arrive. Srelin explained that they would stay there all day because that’s what they had been told to do.

“Do you have any kind of workbooks to read or lesson plans to follow while the teacher is absent?” I asked Srelin.

She looked at me blankly, but the fact that she didn’t understand the question gave me my answer.

“Where are the school supplies?”

She pointed to the front desk, which had small pieces of broken pencils. “We get one pencil,” she told me. “We break it. We share it.”

The teacher never did show up that day. Virginia, Amanda, and I stayed a few hours, walking the grounds with the school principal. With Samedi as translator, I asked how I could help.

“What do you need the most?” I asked.

“Paper and pencils,” the principal told me. I kept asking him questions, and in return I received my first introduction to the Cambodian public education system. It wasn’t the last time I would learn that the bureaucracy was sorely inefficient and often corrupt. Teachers, I learned, were supposed to receive a salary from the Cambodian government. Sometimes they did, often they did not, and even when they did it only amounted to about $25 a month. That was not a livable wage, even in a country as poor as Cambodia, so the teachers asked the children to supplement their incomes.

By the time we returned to our hotel something in me had changed. My heart and head had been turned topsy-turvy in a single day. I couldn’t sleep that night. Perhaps I was naïve, but I couldn’t get my mind around the idea that I lived two hours away in a country with everything I could possibly need while a mere two hours away children were trying to learn in an environment like the one I had just seen. This was simply not okay with me. People could do better. People like me could do better."

Jamie C. Amelio is the founder and CEO of Caring for Cambodia (CFC), a non-profit, non-governmental charitable organization which has dramatically changed the lives of more than 6,400 Cambodian children. CFC started in 2003 with the goal to provide Cambodian children education by building a school in the Siem Riep area. That initial goal of one school has grown into a mission to secure a better, brighter future for those children and so many more! CFC positively impacts not only the students but their families and the community.

The organization continues to build on the initial premise that every child deserves an education by supporting existing schools, building new ones in the same district and implementing teacher training along with identifying mentor teachers.

Jamie is a three-time recipient of the prestigious “Golden Hand Service Award” bestowed by the Cambodian government (2005, 2010, 2012) to those who give outstanding service to the Cambodian community. Known as “The Lawn Mower” because she never lets grass grow under her feet, Amelio was a dedicated volunteer with various organizations long before beginning the Caring for Cambodia project detailed in Graced with Orange. She and her husband, Bill, lived in Asia for a decade. They now make their home in Austin, Texas with their six children, including two from Cambodia, all of whom understand the importance of "Being Orange."


Bestselling Author & Business Expert Marsha Wright on Women Entrepreneurs Radio™

Marsha Wright is an acclaimed TV Business Expert, International #1 Bestselling Author, Serial-Entrepreneur, Syndicated Columnist and prolific Business Speaker with her own business portfolio spread globally in numerous industries.

Famed for her British no-nonsense approach, she is a mastermind with exceptional and intriguing insights on income generation, asset attraction, building net-worth, sales & marketing strategy and brand-positioning; which are sought out by multi-millionaire entrepreneurs, CEO's, leaders, executives and affluent clients all over the world.

Her media appearances have exposed her message to over 7 million people, and her reach exceeds 40 countries.

Wright's early life is a sharp contrast to her latter successes. Despite being a high school drop out, she has a particularly inspiring rags to riches story.  Her early teens were spent living in children's group  homes after enduring multiple instances of sexual abuse from age 8.  But that didn't stop her veracious appetite for significance and success.

A complete life turnaround took place in her mid-teens after meeting her first mentor.  She became a young entrepreneur starting her first business at 17, and since has built and acquired an impressive portfolio of brands. Not stopping there, she has always placed a high priority in 'giving back' and has invested in the success of over 1,000 business owners who have been mentored by her and her companies.

Her interests as a serial entrepreneur include a high-end consulting firm Dew Point IEMC™, a business mentorship organization Tycoon Inc., a media & publishing company CNOW Media & Publishing International, Opes Kaufmann Equity, Investment & Acquisitions  an investment firm, and additional ventures and brands in the restaurant, software, logistics and business services sectors.

Date: Wednesday, September 18th
Time: 1:00 pm EDT


Delegating to Team Members So They Pay for Themselves

by Sydni Craig-Hart

Most of us went into business for ourselves in part because we wanted to be our own boss. We wanted to call all the shots, choose how much or how little we worked and to have control over our income.

This sounds GREAT in theory, but if you aren't careful you can easily create a monster of a J.O.B. for yourself – even worse than when you were actually employed because YOU are wearing all the hats.

The easiest solution to this common problem is to build a team and start delegating. You can do so by working with an intern, hiring a Virtual Assistant, or hiring an employee or an independent contractor with specialized expertise. No matter which option you choose, one thing is for sure…

You want to get your money’s worth out of the investment and you want a high quality product or service at the end of the engagement.

Whether or not you achieve the outcome you seek actually has far more to do with you than it does with the person you hired. Here’s how to avoid common pitfalls that often occur when you work with a team and how to ensure they pay for themselves:

Hire for exactly what you need to save time or increase your income
If you’re losing precious billable hours responding to customer service emails, hire a team member to do exactly that. Then make sure you use that “extra” time to work with more clients or attract new clients. If you need help getting your email newsletter done each week, make sure you include a call to action and again, use that newly found time for a specific revenue generating activity.

If you want to get your money’s worth have your team members start out focusing on specific activities that will generate leads and income and make sure you’re using your time to do the same.

Define Project Specs Clearly
Never commit the cardinal sins of:
        Expecting your contractor or employee to read your mind
        Hoping they will tell you what to do

If you don’t know what you want done, you may not be ready to outsource.

Be sure to let your contractor or employee know how to contact you if she has questions – in fact, encourage her to ask, if anything is unclear. Make sure you provide any research data you wish her to use, a specific deadline, the campaign or project name and billing or sales codes she needs to use. It’s not her job to figure out the details. It’s your job to give clear instructions about what you need and what you expect the outcome of the project to be. Also, be clear about how you are going to monetize the project so you leverage the deliverables as soon as they are ready.
Use the "Right" Communication Channels
There are multiple ways to communicate virtually, so make sure you choose the methods that are the most natural and comfortable for you and your team. You’ll be wasting money if your communication is haphazard and disorganized. When hiring contractors or employees, check to see how comfortable and proficient they are with the following communication systems:
        Instant Messaging
        Online project management systems (e.g. Basecamp)

Ask their preferences – and make sure your operations manual specifies expected means (and time frames) of communications. Don’t assume they know how and when to communicate with you. Set clear expectations up front to avoid misunderstandings.

Empower, Don’t Dictate
Team members who do their best work are those who are allowed to exercise their competence in the most comfortable manner. Team members who do the poorest work are those who are micro-managed.

Micro managing belittles, causes distrusts, and ultimately builds resentment. It also deflates morale and takes creativity out of your projects – and team members.

This doesn’t mean everyone can do their own thing in their own time frame, completely ignoring your guidelines.  Ask your team members for their input and leverage their expertise! Take advantage of successes they have had with other clients and learn from what didn’t work. Then set clear parameters.

Once you are sure everyone is on the same page and aware of deadline and check-in protocols, that’s when you should leave them to it. The only person you should ever micro-manage is you.

Be An Example
If you want your team to be well organized, excited, enthusiastic, competent, positive, professional and creative, do your best to live and exhibit those qualities in your every day life, as well as in your business. A team with shared goals and values functions most efficiently.

If you truly want to call your own shots, you MUST build a strong team that can help you to accomplish your goals. You can’t do it alone. More hands make the load lighter.

The better your support teams (and systems), the more you are likely to enjoy the success of your business. Be mindful that you don’t have to break the bank when you consider hiring supporting team members. If you are well organized and focused, building a team to help you in your business will be well worth the investment. In fact, it will pay for itself!

Sydni Craig-Hart, The Smart Simple Marketing Mentor, is founder of Known for her easy, strategic and results-focused approach to marketing, she also has the unique ability to find untapped profit centers in her client's businesses so they can create money NOW.


Manifestation 101: 7 Ways to Move Through Your “Gunk”

by Christine Kane

Here’s the good (and the bad) news:

Any time you set a new intention or goal, you literally begin moving into alignment with that intention by clearing out anything UNLIKE it.

Think of it this way:

When you plant a seed, the first thing that comes up is NOT a sprout. The first thing that comes up is a little dirt. Unfortunately, this is where most people get stuck and why nothing changes.  They just want the dang sprout already!  They don’t want all that “gunk” coming up! They think it’s a BAD thing.

But it’s not!

The problem is simply that you don’t know what to do with the gunk.  Let’s take a look at some simple mindset strategies that will help you clear it out faster…

1 – Call on Your Observer

The observer is the ever-present part of you that can objectively witness your reactions in any situation and recognize when you are lost in your “stuff.”  The observer is never judgmental.  It is peaceful. It is wise.

When you consistently call on your observer, you come to know your needs intimately.  For instance, some “dirty” moments might require that you step away from your desk and take a walk in the woods and stop thinking or doing anything.  Other moments might be best served by simply choosing a better thought.

Knowing the difference is about knowing the self. Not in a narcissistic way. In an honest clear way.

2 – Feel a little bit better

You don’t have to make yourself go from feeling awful to feeling “GRRREAT!” All you need to focus on is feeling a little bit better than you do.  This releases a lot of pressure.

3 – Get Back to Basics

You may need to get back to basics with your intention.  For instance, if too much dirt is coming up – you might need to shift your intention from being a gajillionaire to being worthy at all!

Sometimes people get totally excited by the notion of “Yes! I can manifest anything!” So they begin with the BIGGEST intention ever. Then when the dirt comes up, there’s so very much of it that they don’t know where to begin.

Safety, confidence, being loved, being authentic— these are beautiful concepts for beginners – AND for moments when the dirt arises.

4 – Petri Dish Mentality

Remind yourself that your whole life can be an experiment.  When it comes to transformation and goals, put your life in a petri dish.  Have a little fun with that idea. Say things like, “Hmmmm. I wonder what would happen if I really simply focused on________.”   Make it a game. See what happens!

5 – Containerize

Containerizing is an Intention-Within-Intention process.

If you need to talk out your fears or your negativity, then create the intention to containerize for a while. This is an off-limits “no longer creating my reality” container.

Call a friend and explain that you need a listening ear. Explain that he is not allowed to feel sorry for you or give advice. He is not to give any “power” to your story. He is there to allow the container to happen. You just need to let it out. You can also do the same in your journal. Let it all out there.  Then let it go.

6 – Lose the Story

If emotions are coming up, try this.

Sit still and let the emotions be there without the story that has attached itself to them. Feel sad and allow the sadness, but make sure that the story of “how my family always said I was terrible with money!” isn’t part of the sadness. Most of the time, it will move through and out.

7 – Get help

Get a coach. Get some bodywork. Rinse and repeat.

My coaches and healers are guiding lights and objective observers – always seeing my radiance, always trusting my process. I do the same for my clients!

We have this messed-up belief in our world that we should be able to take a pill and move on with things. You miss out on SO much great stuff when you try to do that. This work takes time.  In fact, it will always be happening as long as you’re alive! (Isn’t that cool?)  Mentors, healing practitioners, coaches… they can keep you focused on your vision, not on the gunk!

In the comments below, share your take on “gunk.”  Does it still happen to you?  Does it still feel real?  And what do YOU do when it comes up?

Christine Kane is the Mentor to People Who are Changing the World. She helps women and men Uplevel their lives, their businesses and their success. Her weekly Uplevel You eZine goes out to over 26,000 subscribers. If you are ready to take your life and your world to the next level, you can sign up for a FREE subscription at

Tara Sophia Mohr Founder of Playing Big on Women Entrepreneurs Radio™

Tara Sophia Mohr is the founder of the global Playing Big leadership program big for women and author of the forthcoming book, Playing Big: A Practical Guide to Trusting Your Instincts and Sharing Your Brilliance in a World That Needs Women's Voices, to be published by Penguin in January 2015. An expert on women's leadership and well-being with a deep commitment to amplifying women's voices, Tara empowers women to play bigger in their work and in their lives. 

With an MBA from Stanford University and her undergraduate degree in English literature from Yale, Tara takes a unique approach that blends inner work with practical skills training, and weaves together both intellectual rigor and intuitive wisdom.

Her "10 Rules for Brilliant Women" have struck a chord with hundreds of thousands of women around the world. In 2010, Tara was honored as a Girl Champion by the Girl Effect organization, which supports girls' education in the developing world.

Tara is a regular contributor to the Huffington Post and has been featured on national media ranging from the TODAY Show and Harvard Business Review to MORE and Whole Living. Visit to learn more.

Date: Wednesday, September 11th
Time: 8:00 pm EDT


Ready to Add Twitter to Your Marketing Mix?

by Liz Lynch

It’s been happening less this year, but from time to time, I still get the question “Do I need to be on Twitter and if so, why?”

Well, let me clear it up for you and say…”It depends.”

Like any marketing or lead generation strategy, whether Twitter will be useful for you really depends on your business.

For example, a very good friend of mine runs a small private equity firm and does a small number of deals a year that he finds on his own through proprietary research and speaking to his network. I’m not sure that Twitter will help him find better companies to invest in, or pay less money for them – the two critical factors for his success. And while it could help, it may not be worth the time investment.

For any type of social media to be effective, it needs to have a strategic purpose. It has to help you do something faster, cheaper or better than you’re currently doing it now. Otherwise, invest your time in more effective solutions OR figure out a way to get better results.

Before I help my clients build a Twitter strategy, here are 3 questions they need to answer IN THIS ORDER...
Question #1: Are your potential customers using Twitter?

If decision makers at your target companies and influencers within your industry are actively using Twitter, then you should strive to be part of the conversation. If you're not, it’s like declining an invitation to an event down the street where those who can hire you or help you get hired will be attending. If you aren’t there to talk to them, you can bet your competitors will be.

Question #2: Is your industry ultra-competitive?

Speaking of competition…The more choices your potential customers have for selecting a service provider, the more you need to do to be part of the solution set. Everyone’s got a website now, so how will you stand out? The more of your ideas, your content, your conversations and your connections that are online, the more breadcrumbs you leave to lead prospects back to your door.

Question #3: Do you want to raise your profile?

If your answers to questions #1 and #2 are yes, then so should your answer to this question. Having strong name recognition, support from mutual connections, and lots of easily discoverable proof of your expertise, can help you get an initial meeting, Even better, your visibility might even cause interested prospects to contact YOU.

It’s important to answer the questions in this order because even if you DO want to raise your profile, if your customers aren’t using Twitter, that won’t be the best platform for you. Instead, you may want to consider speaking at conferences, writing a book, or another visibility strategy that gets you in front of your target audience more directly.

© 2009-2013, Liz Lynch International LLC
Liz Lynch, author of Smart Networking: Attract a Following In Person and Online, shows 6-figure professionals how to unlock the power of their connections and convert relationships to revenues easily, consistently and authentically.” To learn how to get better known and attract the opportunities you deserve, visit

3 Steps to Getting the Right Things Done

by Ali Brown

As a home-based entrepreneur, help can come to you in many forms, from the kid’s morning carpool to a personal assistant who can help with errands and organizing. Most of us know we need the help, but we put off making the decision with all types of excuses, like “I can’t afford to hire someone!”or “I don’t need to have someone else do THAT. It’s so easy—I can handle it!”

Contrary to our limiting beliefs, HELP comes in all shapes and sizes. And, you don’t have to be an advanced business owner, or spend a ton of money to deserve an extra hand. These days there are independent contractors and affordable hourly workers that can free up HOURS of your time each week… if you just let them.

Here’s how to get started…

1. Get an idea of your weekly to-dos for your business and your personal life.

Make a general list of projects and tasks you’d like to get done this week. Here’s an example of what this would look like:
  • Pick up dry-cleaning
  • Buy file cabinet
  • Sell books on Amazon
  • Book travel for sister’s wedding
  • Drop clothes off at Goodwill
  • Clean out pantry
  • Buy daughter’s bday present
  • Write ezine article
  • Lunch with potential client
  • Make follow-up calls from networking event
  • Check status of brochures and business cards at the printer
It’s likely you’ll come up with a mix of personal and work errands and project-related tasks that have to do with your home and your business. Clearly, there will be a few items that you and only you should do. (In our above example, the client lunch and follow-up calls, would best be done by you, especially if you’re just starting out and are building a reputation for yourself.)

But, most of the items on your list could easily be delegated to someone else.

2. Decide WHO’S going to do WHAT.
The above exercise should unveil the TYPES of tasks that make up your life and business. You’ll find that there are housekeeping tasks to keep your home running smoothly, and there are also work-related administrative tasks. You also need to put on your managerial hat on, while keeping your money-making, business owner eyes on the “prize” at all times. Yes, it’s a lot, and that’s why your next step is to start delegating.

Family Members – This may sound like an obvious solution, but some women don’t like to recruit their family members to help them in their businesses—and some even have a hard time asking for help with family-related concerns. But asking your family to help out with home matters isn’t just appropriate, it can help to make your loved ones feel like contributing members of your “tribe”, and empower them to be proactive in the future.

Examples: Cooking dinner, giving rides, grocery shopping, booking travel, making purchases, post-office, FedEx runs, etc.

Hourly Assistants – If you’re adamant about keeping your errands out of your family life, then consider hiring an assistant on an hourly basis. A personal assistant can take on a wide variety of home and business-related work—and you can rely on them to manage your tasks professionally (and without any whining—unlike some reluctant family members! ;)).

Examples: Personal shopping, booking travel, pet/plant sitting, organizing, rides, etc.

A Virtual Assistant
(VA) specializes in traditional administrative tasks, and can be a lifesaver when it comes to keeping books and managing vendors. Some are more tech savvy and can help with website maintenance, HTML, WordPress, etc. Others are great at proofing and writing. So, think about the main tasks you want to delegate and try to explore the various types of VA out there, so you can find a great fit for your particular business. VA rates range from $15 an hour to $100, depending on their specialties.

3. Start Small

If you’re feeling cautious of how much you want to let go, start small. Do a trial run with a new VA, or personal assistant, and see how your family members respond to you asking for help. Once you can get an idea of how things are working, you can move things around accordingly.

And, if you’re still uncomfortable with hiring a designated assistant, don’t forget about all the low-maintenance forms of help available to you these days. A few ideas: Have a cleaning lady to come to your house once a week, or find a babysitter to watch the kids two afternoons a week. Call a travel agent to book your next vacation, and explore your options when it comes to a bookkeeper or accountant. They may not be “hires” in the typical sense of the word, but these are other forms of help that will save you time, and free you to focus on the parts of your life and your business that you’re passionate about!

QUESTION: What is ONE task you can delegate this week to free your time and energy? Share below, and let us know how it feels to reach out for help–and receive it!

© 2013 Ali International, LLC

Entrepreneur mentor Ali Brown teaches women around the world how to start and grow a profitable business that make a positive impact. Get her FREE CD “Top 10 Secrets for Entrepreneurial Women” at

Five Ways to Instantly Improve Your Copy

by Lorrie Morgan-Ferrero, Expert Copywriting Strategist

1. Isolation technique: It doesn’t matter how good your copy is if they don’t read it. Put blinders on and read each line (including the headlines and subheads) as if they exist in total isolation. Ask yourself if it makes sense on its own. For example, I was looking through Esquire Magazine and saw an article on a celebrity. The headline was “That Voice.” Does that headline compel you to read on? It didn’t do it for me. A mistake many copywriters make is to write too cleverly, insisting that “if you only read the rest of the copy, you will understand my masterful headline.” Uh – wrong. Make it clear enough to stand on its own.

2. Hire child labor: It’s okay if little Johnny isn’t old enough to vote. If he’s old enough to read, he has the potential to work under you as a mini entrepreneur. Here’s what you do. Find a child between 8 and 12 years old (much younger or older and this trick won’t work). Have him or her read your copy out loud. Every time little Mary stumbles or doesn’t know a word, pay her a buck. If the prospect has to think about what a word means, you risk taking him or her out of the “reader’s trance” and losing the prospect forever. Use short words and sentences and you’ll save a lot of money with this test.

3. Show it happening NOW: Use active voice rather than passive. In other words, make your subject do things rather than have things done to him or her. The copy reads more dynamically that way.

    Example of passive: “Over 500 qualified prospects were sent an invitation to the meeting.”
    Example of active: “We sent out over 500 invitations to qualified prospects.”

4. Get headlines and subheads to work harder: Sometimes you only need to change a word or two to vastly increase your conversion rate (the number of online visitors who convert to buyers). I’ve seldom seen one that couldn’t be tweaked for more impact. Example, “Put music in your life” Versus “Puts music in your life”. Simply adding the “s” increased conversion over 400%. Do the
isolation technique on those heads and subheads. Then ask yourself after each one, “So what?” If it makes you want to read further, good. You’re on the right track.

5. Add lists: Some of the most highly read parts of any copy are the bullets or numbered lists. They are bite-sized and easy to understand with one quick glance. (Whether online or offline). So make it easier on your prospect by spoon feeding him or her

Here’s a tip: Put your strongest bullet first and last. When a prospect scans the information, those are the two most thoroughly read positions. Hey, you’re reading one now!

ABOUT LORRIE: Lorrie Morgan-Ferrero of Red Hot Copy is a pioneer in the world of copywriting when it comes to selling to women and conscious entrepreneurs. Her background as a journalist and an actress prepared her for the level of wordsmithing and psychology necessary to build her decade-plus career. Her list of clients reads like a Hall of Fame list of marketers and corporations such as Office Depot, NAWBO, Ladies Who Launch, Ali Brown International, Braveheart Women, Glazer Kennedy, and more. Author, speaker, and creator of “The She Factor Copywriting Bootcamp” and “The Conscious Copywriting Formula,” Lorrie knows what it takes to build rapport for long-lasting relationships. And more importantly, she knows how to SELL with copy!

Copywriting Strategist Lorrie Morgan-Ferrero publishes the award-winning Copywriting TNT weekly ezine with 33,000+ subscribers. If you’re ready to jump-start your business, make more money, and have more fun in your small business, get your FREE tips now at

The History of Labor Day

In the United States, Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of their country.

In 1882, Matthew Maguire, a machinist, first proposed the holiday while serving as secretary of the CLU (Central Labor Union) of New York. Others argue that it was first proposed by Peter J. McGuire of the American Federation of Labor in May 1882, after witnessing the annual labour festival held in Toronto, Canada. Oregon was the first state to make it a holiday on February 21, 1887. By the time it became a federal holiday in 1894, thirty states officially celebrated Labor Day.

-from Wikipedia

The First Labor Day

The first Labor Day holiday was celebrated on Tuesday, September 5, 1882, in New York City, in accordance with the plans of the Central Labor Union. The Central Labor Union held its second Labor Day holiday just a year later, on September 5, 1883.

In 1884 the first Monday in September was selected as the holiday, as originally proposed, and the Central Labor Union urged similar organizations in other cities to follow the example of New York and celebrate a "workingmen's holiday" on that date. The idea spread with the growth of labor organizations, and in 1885 Labor Day was celebrated in many industrial centers of the country.

-from "The History of Labor Day" on the U.S. Department of Labor website
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