Support Small Business Saturday®

November 29th is Small Business Saturday®, a day to celebrate and support the local small businesses that boost the economy and invigorate neighborhoods across the country.

The Secrets of Success blog is proud to take part in Small Business Saturday, and we’re encouraging everyone to Shop Small® on Saturday, November 29th.

Love books? Visit my author page on to see my selection of business books and novels published through my indie publishing company, Bright Street Books.

Make today your day to Shop Small, and let’s make it the biggest day of the year for small business.


Happy Thanksgiving!

Thanksgiving Day is a holiday celebrated primarily in the United States and Canada. Thanksgiving is celebrated each year on the second Monday of October in Canada and on the fourth Thursday of November in the United States.

Because of the longstanding traditions of the holiday, the celebration often extends to the weekend that falls closest to the day it is celebrated.

Several other places around the world observe similar celebrations. Historically, Thanksgiving had roots in religious and cultural tradition. Today, Thanksgiving is primarily celebrated as a secular holiday.
-from Wikipedia

Book Review: The Economy of You

The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your LifeThe Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life by Kimberly Palmer
My rating: 5 of 5 stars

If you've ever been stressed out trying to make financial ends meet, or worried about losing your job, author Kimberly Palmer's new book provides a roadmap with steps for adding a "side-gig" or going into entrepreneurship full-time.

Starting out by describing her own story of gaining control over her own schedule so she could balance out demands of family life and making a living, Palmer gives her own take on this new economy by showing her own journey.

One of the things that makes this book enlightening is that she tells the stories of many other entrepreneur and employees with side-gigs. Each person has their own reasons for wanting to create a new product or service. Some are following a dream, while others are replacing an income lost through a lay-off or business failure. But they're all driven to have more control over their lives and create an income outside of (or in addition to) the traditional job market.

In addition, Palmer includes a list of the "Top Fifty Side-Gigs," and "Five Common Pitfalls to Avoid" along with worksheets and exercises to help you get started. If you're looking for more control over your schedule, and more freedom to express your passions while getting paid, then this book is for you. Whether you want to become an entrepreneur or create a new revenue stream to add to your full-time job, The Economy of You provides a snapshot into the new economy a new way to look at work. (Received a copy of this book for review.)

View all my reviews


Resilience: Building Your Personal Bridge

by Janet Gomez

As part of my studies I'm working a 9-5 job for a few months. I've managed to find a position in an organisation where the CEO is open to her staff having yoga exercise sessions, so one of my tasks is to offer daily yoga classes.

My inspiration today - an article I recently read about resilience and the responses from my new colleagues/ corporate students when I asked them what they expected from the  yoga sessions.

Responses included :"no expectations" "a small break to help relax and rejuvenate", "to convince myself that yoga is good", "relax"  "getting back to meditation practice".

After the second session, one participant spontaneously shared with me why he'd initially been resistant to yoga. I was deeply touched.

I had explained how the word yoga means Union, and how it can be interpreted as a chance to make a "connection between one's inner self and values and one's work in the outer world" - Karen Tse.

In an article I recently read the theme of resilience came up and how to cultivate it by moving the focus from our projects to ourselves. I invite you to read the article here.

We lead busy lives and may often feel we don't have the time to do x, y, z. It's then, I feel, that we need to stop and contemplate, to gain focus to make the connection (again).

Both Ayurveda and yoga offer many techniques and strategies to reach this space. While I've previously shared with you recipes to nourish you on a physical level, I invite you to  try the following short meditation technique that I learned during my studies in the USA from one of my teachers of Ayurveda, Dr Vasant Lad.

So-hum meditation

1. Sit quietly, close your eyes and watch your breath, tongue touching the palate behind the teeth.
2. After a minute or so, on the inhalation silently add the word "So" and on the exhalation "hum"
3. With "So" you are inhaling and nourishing yourself with the breath of life, life energy, with "hum" you are exhaling ego and limitation, all that does not serve you at all levels.
4. Continue for 5 to 10 minutes.
5. Finish by gently placing your palms over your eyes and bringing them down to your lap when ready. Sit in contemplation for a few moments before rising.

What's next?

Choose a time to practise this exercise in the coming week.
Feel free to share your feedback with me.
I'm happy to answer your questions  so feel free to contact me. :)

Janet Gomez, ayurvedic practitioner and nutritional consultant, produces the "Nutri-Jyoti News", a free monthly e-newsletter for busy professionals. Feel ready to learn how to use nutritional strategies to manage your energy levels? Then sign up for her FREE e-course "5 Nutritional Keys to Vitality in your Life" on the Nutri-Jyoti home page now.

Copyright © 2014 All rights reserved Janet Gomez


Tracy Benson Founder and CEO of On the Same Page on Women Entrepreneurs Radio™

Tracy Benson is the founder and CEO of On the Same Page, a business consultancy that works to develop and implement customized communications strategies to support companies' business plans.

Founded in 2002, On the Same Page is named for what it takes pride in - being on the same page with its clients. The company works in collaborative relationships with small firms to Fortune 500's across all business sectors.

As an industry leader, Tracy's comments have appeared in Inc., Fast Company, MarketWatch Radio and other outlets on a variety of business topics.

Wednesday November 19th, 2014 8pm EST

Your Decision to Succeed Starts in Your Mind

by Sydni Craig-Hart

Do you have a “CAN DO,” “WILL SUCCEED AT ALL COSTS” type of mindset? Is it natural for you to lead yourself towards your goals no matter what negative signals you receive from naysayers?

Your response could very well be the determining factor as to how quickly and easily you accomplish your goal of becoming a successful service professional.  It's the combination of tenacity, strategy and consistency that will allow you to create a thriving business. So whether you've been an entrepreneur for five minutes or fifteen years, having the right mindset is a key factor in your success.

This article is for the aspiring successful solopreneur.  Let me define the word “aspiring”.  If you would like to start your own solo service practice, that is an aspiration.  If you are already a solo service provider, but have not reached the level of success that you desire, that is also an aspiration.

How is your mindset holding you back?  What type of conversations do you have with yourself about your business?  Each of us goes through the process of convincing ourselves of success or failure, victory or defeat.  And in some cases, we are our own worst critic. Far more powerful than our clients, the economy or other external factors is the self-talk that runs through our minds. It can propel you forward ("Yes, you CAN do this!"). Or, it can hold you back ("Who am I to...?" "I can't put myself out there like that, what will people think?" "I can't charge that much!"). The self-talk of some people will even tell them, “you don’t have to push too hard, you can coast right here in the middle”. Those who are successful entrepreneurs think differently.

Mindset for Success

To be successful as an entrepreneur, you need to train your mind to speak to you in a positive, empowering way.  When I started my company, I would not imagine anything but my version of success.  To me, success meant the following:

    * Time freedom
    * Financial freedom
    * Working with ideal clients of my choice
    * Going on vacations when I wanted to
    * Having a balanced lifestyle

There was nothing that could prevent me from reaching that goal and continuing that journey.  Though I made a lot of mistakes along the way, and will continue to make some, I never lost sight of my vision and made decisions about my business from that place. More than six years later, I have achieved success and am continuing to build the life of my dreams with two of my own companies.

In part, I attribute this to the fact that when I was a child, my parents told my brother and me to expunge the word “CAN’T” from our vocabularies.  My Mom would always say "We don't say CAN'T in this house!" We weren't allowed to hold ourselves back because of what we "couldn't do". Instead we were encouraged to focus on finding a solution and making good things happen. That lifelong lesson continues to serve me well and I'd like to pass it forward to you.

What ARE you telling yourself?  It is imperative that you analyze your internal conversations.  That is the key to where you focus your energy and how you feel about accomplishing your goals in life and in your business.  You must train your mind to believe that you can accomplish whatever it is that you WANT in life and then take action to make it happen, even if it's imperfect action. (In case you haven’t noticed by now, this topic is much bigger than running your own business – it’s about LIFE).

So, I ask again, do you want to build a successful business?  Do you have the fortitude to overcome all obstacles and trials?  If your answer is “YES”, then you are already on the right track.  Though your resilience will be tested constantly, with focused effort and ongoing support you CAN breakthrough the self-doubt and limiting beliefs that are standing between you and your vision of success. It all starts with a decision to change your mindset and act differently than you have before.

I do not know what type of mindset you already possess. I do know, however, the mindset that you need to develop and maintain in order to grow a sustainable business.  You do not want to just “be in business”, but you want to THRIVE in business.  You want the type of business that will allow you to create the lifestyle that reflects your definition of success.

Remember the words of Henry Ford:

“Whether you think you CAN or you can’t, YOU ARE RIGHT!

I’d love to hear about your CAN DO attitude and how it has contributed to the success of your business. Please do share your thoughts on the blog!


   1.Write down your personal vision of success. What does success look like?
   2.When you think of this version of success, what thoughts come up? “It’s impossible?” “I can do it?” Analyze your mindset. If you tend to think negatively, it’s time to change your thinking!
   3.Look for negative words in your speech and thoughts. Make it a point this week to stop yourself if you start thinking “I can’t” or “I can coast through.”
   4.Make a commitment to succeed in your business and you’ll start to see the results.

Sydni Craig-Hart, The Smart Simple Marketing Coach, is founder of Known for her easy, strategic and results-focused approach to marketing, she also has the unique ability to find untapped profit centers in her client’s businesses so they can create mo.ney NOW. Visit for your FREE training course, “5 Simple Steps to More Clients, More Visibility and More Freedom” and apply for a FREE "Profit Breakthrough" session with Sydni!

Award-Winning Romance Author Kelli A. Wilkins on Women Entrepreneurs Radio™

Kelli A. Wilkins is an award-winning author who has published more than 90 short stories, 19 romance novels, and 4 non-fiction books. Her romances span many genres and heat levels and yet she’s also been known to scare readers with a horror story.

She published three romances in 2014: Dangerous Indenture (a spicy historical/mystery), Wilderness Bride (a tender historical/Western/adventure), and A Secret Match (a gay contemporary set in the world of professional wrestling.) Her short horror fiction appeared in Moon Shadows, Wrapped in White, and Sherlock Holmes Mystery Magazine.

Kelli posts on her Facebook author page and Twitter

She also writes a weekly blog:

Visit her website, to learn more about all of her writings, read excerpts, reviews, and more. Readers can sign up for her newsletter here:

Monday November 17th, 2014 8pm EST

Sara Davidson Founder & CEO of Hello Fearless on Women Entrepreneurs Radio™

Sara Davidson is founder and CEO of Hello Fearless, the school for female entrepreneurs, and creator of Boss School, the curriculum that gives women what they need to make business and life work for them.

She teaches women how to build highly impactful and profitable businesses and is the go-to for all things related to launching, growing and scaling ideas.

After spending years marketing and building major brands and tech startups, she now helps ambitious entrepreneurial change-makers fearlessly give their gifts to the world so they can make a difference and achieve big, bold dreams.

Wednesday November 12th, 2014 8pm EST

We Can Win At Everything

Excerpted from Choices and Illusions by Eldon Taylor

Change is perhaps the most sought-after goal in life. If we but had more money, more education, and less compulsion, could lose weight or stop smoking, be more popular and have more friends, and so forth, life would be perfect.

Change is also perhaps the most frightening experience we can undertake. Change means giving up something, some belief, some habit, some pattern, some something. Change from the inside out can also mean great risk.

Genuine change often means letting go of acquaintances who hold different beliefs-like our bad-luck fortune-cookie carriers. It isn't so much that we let go of them as they abandon us, for we no longer provide a sanctuary safe for "cookie" sharing. There are also plenty of naysayers. Like the smart chickens in the chicken house, they will tell you all this is nonsense. Some may even attack you with such words as hoax and fraud. Like most attacks, they are designed to produce feeling of insecurity, doubt, even stupidity.

One book out there suggests that self-help efforts generally rob people of their money and their esteem. The book is entitled Sham: How the Self-Help Movement Made America Helpless, by Steve Selerno. I heard him tell of a sales event he attended with salesmen all from the same company.

He criticized the motivational speaker on the grounds that in the beginning of the presentation the speaker told everyone in the audience that each could be the number one salesperson in the coming year. Such was a logical absurdity, he asserted, for how could they all be number one in the same company? Stop and think about it for a minute. Do you really think either the salespeople or the motivator took this statement to mean anything other than each of the salespeople in the room had the ability to be number one? I don't. Indeed, I have been guilty of far worse, at least on the surface, by stating that we can win at everything!

Now you might say, "How is it possible to win at everything?" The answer is simple, but it is also involved in the definitions attached to winning and losing. Let me get this point straight, right from the beginning. We only lose when we let ourselves down! We can only win, in the real sense of winning, when we do our very best! Our very best requires commitment, courage, dedication, singleness of purpose or focus, and more. These attributes are fundamentally known as character.

A friend of mine, Coach Phil Porter, says, "The basis of winning is character." Phil is an ninth dan black belt in martial arts, a retired Air Force major, and the coach of many Olympic players. He adds, "Character is simply a combination of all the virtues which have been the basis of American life."

Character is a hallmark of great champions. Character is developed. Character requires an earnest effort to be, to live, to think, and to act according to a code of conduct that dictates honesty and integrity in all things. No higher act of honesty exists than that which is necessary in order to stand back and say, "I know I did my very best!" Self-honesty can be one of the most difficult characteristics, and yet the most rewarding, a person can ever develop. The words of Pythagoras ring as true today as ever: "Above all else, know thyself!"

Words and truisms can be interesting. When I was very young, the words "all men are created equal" disturbed me. What on earth did this really mean? It was obvious to any child that all men were not indeed created equal. Adults who truly wished to settle my concern over this foolish matter gave me many answers. Their typical answer went something like "in the eyes of God, all men are equal."

Although this answer did provide some comfort, it nevertheless failed to register at every level of my being as "true." Then one day the answer was put to me another way. It went something like this: Imagine a rocket scientist who after much work launches an interstellar voyager. Imagine the pride he feels in the accomplishment.

Now imagine a so-called menial laborer. On his hands and knees for endless hours, he scrubs and polishes a floor. He has worked so hard and with so much pride that he has scrubbed his knuckles raw. Now he stands back and beholds his labors. The floor absolutely glistens-every square inch of it. It never looked this good even when it was new. Now, I was further instructed, which man senses the most pride, the rocket scientist or the floor scrubber?

Even at a young age, I recognized that questions such as this one were obvious. If both men did their absolute very best and knew it, put their whole heart, mind, and soul into their work, their pride of accomplishment would be equal. To the degree that they compromised their very best, to that precise degree their sense of accomplishment would be diminished.

About Eldon Taylor

Eldon Taylor has made a lifelong study of the human mind and has earned doctoral degrees in psychology and metaphysics. He is president of Progressive Awareness Research, an organization dedicated to researching techniques for accessing the immense powers of the mind.

For more than 20 years, he has approached personal empowerment from the cornerstone perspective of forgiveness, gratitude, service and respect for all life. To contact Eldon in response to the story, you can reach him via his website:

Eldon Taylor's New York Times Best-Seller, Choices and Illusions, is available at all fine online and retail bookstores.  


Book Review: The Time Bandit Solution by Edward G. Brown

The Time Bandit Solution: Recovering Stolen Time You Never Knew You HadThe Time Bandit Solution: Recovering Stolen Time You Never Knew You Had by Edward G. Brown
My rating: 4 of 5 stars

Very helpful book for managers and employees to understand where the time goes during the course of a workday. It's easy to underestimate the time that gets wasted in interruptions and stops and starts.

The Time Bandit Solution addresses all the issues that lead to job burn out when employees are trying to keep up with an increased workload. I'd recommend this book for anyone who wants to really address time management and increase their productivity.

The Time Bandit Solution: Recovering Stolen Time You Never Knew You Had on

The ONLY 3 Sales Systems You Really Need

by Lisa Sasevich

Entrepreneurs often think that sales is really complicated, it’s a creative process, and it seems mystical and magical. There’s also a misconception that some people are good at it and some people aren’t. So if you weren’t born to do sales, there’s not much you can do about it.

Well, that just isn’t true. Sales effectiveness is really just a matter of having proven structures. And there are really only three areas that you need those structures for.

So if you take the time to include these 3 structures in your business, you should be more than ready to make your Irresistible Offer in any situation:

One-to-one: The first structure you need, and the place where we recommend that you start, is your one-to-one high-ticket selling system. This takes place on the phone or live, and, in this system, the prospective client does most of the talking while you’re listening. We love for entrepreneurs to start with this, because it’s like getting paid to do market research. You’re making sales while you learn all about their biggest concerns, their biggest aspirations and dreams, and they are telling you exactly what they need and how you can help them. As I’ll show you in a moment, that research is crucial to the success of the other two structures.

In addition to the market research potential, this structure can be very lucrative. Using our high-ticket selling system, most of our clients are closing 20–25% of their calls. So it takes fewer than two sales a week, at the $2,000-plus level, to turn that six-figure-a-year dream into a reality!

Sales effectiveness is really just a matter of having 3 proven structures.

One-to-many: This is your structure for selling while you’re speaking on live stages or on teleseminars and webinars. Here, you’re doing most, if not all, of the talking, and your prospective clients are listening. This is where the market research that you learned during your one-to-one conversations really pays off.

Being able to say the words that are circulating in your ideal clients’ minds makes you powerfully effective when you make your invitation to work with you. In addition, all of that research leads you to your Irresistible Offers, so, not only are you saying what they’re thinking, but your offer is exactly what they need. (I call this business nirvana. ;-))

Online: The ultimate test of your sales structures is being able to use the tools for an online launch. With online opt-in and sales pages, you’re mostly using printed copy. You’re not getting any feedback at all from your prospects, so you had better already know what’s going on in their heads. How did you find that out so that you could write effective copy? You listened during your one-to-one conversations. (See how it works?)

You’ll know you’re in tune with your ideal clients’ needs and desires when they say, “Wow, how did you know I was thinking that?” or “You took the words right out of my mouth!”

When you hear that, you know that all of your work has paid off, and all three of your sales structures have come together in a powerful way.

If you love what you do, but hate the "sales part," sales conversion expert Lisa Sasevich will show you simple, quick and easy ways to boost sales without spending a dime...and without being salesy. Get your FREE e-course and Sales Nuggets now at


The Personal Happiness Formula for High-Achievers

by Christine Kane

We were dying.  All of us. Collectively experiencing a most brutal end.

I kept my gaze forward, knowing that even a slight sideways glance meant that I’d witness the suffering of my neighbor.  From behind me, there was a grunt.  In front, a slight groan.

And then, when we each thought we could bear no more, the woman who caused this pain gave us our next assignment.

She told us to rest.

With exhales, slaps and grunts, all arms in the yoga class collapsed out of the pose.

Then she gave us one of those blissful yoga-teacher looks. Calmly she encouraged us to use that moment to do the opposite of what we were each doing. She told us to smile.

She said that in life, when you’ve completed something challenging or painful – whether that challenge is exercise, yoga, firing an employee, losing a client, or your first time speaking on stage – to take a moment to break out into a huge celebratory grin.  This teaches your body to associate challenges with good feelings.

In other words, when you keel over panting and groaning, you are essentially telling your body this:

“Omigod! That sucked! We barely made it by the skin of our teeth!”

And your body says in response: “Hated it! Let’s never do that again!”

So, when the next challenge shows up (which it always will), your body makes that same association, which may or may not look like one of the following:







The runs.

(I added that last one for a special friend of mine.)

But when you smile?

You train yourself to love the process and embrace the challenge.

And even though it feels 100% goofy, it kinda makes sense, no? That’s because when it comes right down to it, happiness is a lot about training.

People seek happiness.  And it’s always this big holy mother-ship nebulous idea of happiness.  Have you noticed?

But what always kicks the butt of the big holy mother-ship nebulous idea of happiness are all these simple practices that do one elegant thing:

Shift how you’d normally think about it. Change the culturally-accepted way of looking at it.

Implement all the habits you can to trick the ego into telling a whole different story than the heavy serious painful story it wants to believe. Think about your business, for instance.

At first, you dream and dream of crossing the $75,000 mark.

Then you do.

Then you tell yourself that $150K would be awesome.

Then you reach that.

Then you think, well $500K would REALLY be hip.  Then, it’s been there done that.

In other words, there’s always another goal to reach.  Your ego will always focus on where you are not.

But the thing is – no matter how fast you walk towards the horizon – you’re never going to ARRIVE at the horizon.  That line where earth and sky meet will always be out in front of you.

In spite of what my desire-resistant Buddhist friends tell me, I happen to think that this is the coolest thing about goals.  There is no “there!”  (And, oh yeah, if there were?  I can tell you one thing, friend. You’d be bored out of your mind within 3 hours of arriving.)

So, then, as world-changing, passion-craving, bright-shiny-object-loving, wealth-creating, idea-coming-up-with, crazy ass entrepreneurial types — how do we be happy?

Well – for starters – it’s that dumb little smile.

(Try it right now. Seriously. Stop reading for a second. And just smile real big.  I promise no one will post a photo of you doing this on their Pinterest page.)

It’s a daily gratitude list.

(Quick. List five things you’re grateful for right now.)

Or it’s practicing mindfulness.

(Take a moment to feel yourself breathe deeply.)

Then there’s celebrating milestones.

(I’ve celebrated everything from breaking the million-dollar mark in my business to getting rejected and getting up the next day to try again.  Oddly enough, the bigger triumph was the second one.)

Now, as you read over this list, you might not feel all that excited. That’s fine.  If you’re having a grumbly day, then one kicky article isn’t going to rock your world by making you inhale deeply.  Okay. So be it.

However, when you do it again tomorrow and then again the next day and then again the next?

Well, that’s when it gets interesting.

That’s when you start to experience this build up of mojo mastery, and you notice that your usual reactions have evolved into something much more profound.  You notice that you are happy.  And – dare I say – more successful too?

Which is why, as I stood there in that raging hot yoga room that smelled like feet, I smiled like a crazy person while my arms throbbed and my heart pounded nearly out of my chest.

My own personal happiness formula is a cumulative melding of large intentions, big ass leaps, new translations, focused attention, thinking clearly, thanking everything, and an unending willingness to look goofy.

What’s yours?

Christine Kane is the Mentor to People Who are Changing the World. She helps women and men Uplevel their lives, their businesses and their success. Her weekly Uplevel You eZine goes out to over 20,000 subscribers. If you are ready to take your life and your world to the next level, you can sign up for a FREE subscription at

PR Expert Jennefer Witter, CEO and Founder of The Boreland Group Inc on Women Entrepreneurs Radio™

Jennefer Witter is the CEO and founder of The Boreland Group Inc. (, a boutique public relations agency headquartered in New York City with a presence in the Washington, D.C. metropolitan area.

A 30+-year PR veteran, Jennefer was ranked as one of the top ten black CEOs and entrepreneurs in the nation by MadameNoire magazine in 2013.

Her first book, "The Little Book of Big PR: 100+ Quick Tips to Grow Your Small Business," was released by AMACOM Books in October.

About the book:
The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you're an established company or a cost-conscious start-up. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed. The book concisely covers the seven key elements of public relations, including:

Self-Branding: Communicate who you are, what you do, and how you differ from others, highlighting your own uniqueness to give you a distinct advantage over your competition.

Media Relations: Working with the press involves targeting the right outlets, in exactly the right way. This book tells you how to craft a perfect pitch, when to follow up, and what not to do when dealing with reporters.

Social Media: Find out which social media are most effective for small business owners; what to post and where; and how to integrate social media into your strategy to widen your audience, and ultimately, the opportunity to generate additional revenue. And more . . .

The book features quick tips on key topics including networking, speaking engagements, and how to select a PR agency---should you choose to work with one. The book also includes real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs.

Listen to the recorded show:

Top 7 Reasons Why Your Email List Isn’t Growing

by Donna Gunter

“Why isn’t my email marketing list growing?” is a very common question I hear from clients.  When you start your list, sign ups are great and your list grows rapidly.

However, in a few months you hit a wall and experience a big slump in growth.  Not to fear — this is quite normal!  Typically, the problem lies in one of seven areas.

There are some really simple things you can do to rev up your list-building engine and attract new subscribers. Here’s my list of the top 7 reasons why your email list isn’t growing:

1.  Takes more than one click to join your list.  If you’re making a potential subscriber click multiple times on multiple pages to find your opt-in box, you’re losing many potential subscribers.  Make sure your opt-in box is readily available wherever you’re sending your web site traffic.

2.  Opt-in form not on every page.  Just because you have a home page to your site doesn’t mean that visitors will always land there. Once you add content to your site, they can land on any page that matches their keyword search.  Make sure that your opt-in form is available above the fold (without having to scroll down) on the right hand side of every page of your site.

3.  Sending visitors to your home page rather than your squeeze page.  If you’re offering an ethical bribe (what I call a client attraction device) to entice visitors to opt into your list, send them to a squeeze page that describes what you’re giving away. If you send them to your home page and there’s no mention of your client attraction device, they’ll leave immediately.  Ensure that they easily find and read about the reason they have come to your site.

4.  Requesting too much info on the opt-in form. 
Visitors are notoriously shy about sharing too much information with someone they’ve just met online.  Ask for only the bare essentials like name and email address when someone opts into your list.  Later on, when they get to know you, you can obtain more information when they purchase something from you, or perhaps you ask them to share more information in order to receive a special gift from you.

5.  Not having a compelling offer.  Does your offer make your visitors think, “Yeah, that’s my problem — I’ve got to get that!”  If that’s not what they’re saying, you need to re-tool your offer. Be sure that your compelling offer, typically a client attraction device, offers to solve a major problem of your target market.

6.  Sending visitors to your Facebook business (fan) page wall rather than to your opt-in form page.  If you have a Facebook business page (fan page), don’t link to your business page wall.  Instead, drive visitors to the opt-in page (which should resemble the squeeze page on your site), with the main objective being to add new visitors to your email list.  You might even create a different client attraction device than is available on your site especially for your Facebook fans.

7.  Not asking your readers to forward your ezine.  Many email marketing services don’t let you participate in co-registration programs or tell-a-friend programs because they require a double opt-in via an email confirmation for any new subscribers joining your list.  So, instead, request your current subscribers to forward their copy to their friends and colleagues.

Bonus tip:  Failure to generate traffic to your site.  You won’t generate new subscribers to your list unless you have a traffic generation strategy in place. If you’re blogging, using social networking, doing article marketing, and repurposing your content, you should have a steady steam of traffic to your site.

Take Action Challenge

Take a look at your web site, your blog, your social networking profiles and your squeeze page to ensure that you’re not making any of the mistakes listed above.  Make any corrections needed and watch your email list grow!

Want to quickly learn how to position yourself as an authority in your industry? Get Your "DIY Authority Positioning Toolkit" to discover 5 essential tools you can use to quickly expedite your authority status at
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