Hard-Selling is Dead: On Starting Online Businesses

small business
by Cherie Tan

When I talk about starting online businesses, my clients’ first reaction to this is to imagine setting up Squarespace Inc. websites or their first Shopify accounts, signing up for a dependable web hosting service or tinkering around with their email marketing automation and overall digital marketing strategies. While the process of starting an online business does include this technical “backend” part, it’s not the only thing you need to do, and neither is it the only thing you ought to focus time, effort, and attention to.

Running any business—online or offline—requires much more than the actual “hands-on, backend” work you imagined yourself to do, and quickly becomes managing people and building business relationships.

On Building Relationships—instead of going for the “hard-sell”

Here’s a case I’ve handled. The names and business services have been changed for anonymity.

Carmen wanted to build her sales agency into a sales empire. A company whose main business was to become the sales department of every startup in the world. Carmen dreamt big. But Carmen’s actions didn’t align with her goals and dreams.

First, Carmen quit her job before validating her business idea. She took an enormous and uncertain risk by leaving her comfort zone before she ensured that she had a solution to problems which people would pay for to be solved.

Second, Carmen spent days working on her website, telling her freelancer to change her business logo, name, tagline, color schemes and copy multiple times.

Third, she spent days crafting her script for her cold calls she was going to make?—?the same script she would be using for every company she plans to call. She spent approximately zero hours researching on the leads she’s found, and proceeded to call her leads, looking to either close a deal or set up a meeting to close a deal.

Carmen spent weeks and arranged a whopping two meetings, and closed zero deals. What’s more startling was that she had built zero relationships with any of these businesses she’s sought out to find. Carmen was confused and didn’t understand why her weeks of hard work and sales pitches weren’t resulting in anything. It left her feeling puzzled and extremely discouraged. That’s when Carmen reached out to me for advice and help.

Carmen acknowledged making several common mistakes new entrepreneurs make?—?not validating business ideas, spending time and effort and money on the business “backend” (websites, email automation, social media, etc.) before validating a business idea, and sticking to the hard-sell during the cold call.

Unfortunately, she ardently believed that her hard-sell, cold call script would help turn leads into customers.

    “It worked for me when I was working as a sales executive in the company I worked for previously—it will work today.”

Instead of focusing on building quality relationships and bringing her authentic self to the table, she believed that the fault lies in her leads.

    “Perhaps I’m not reaching out to the right people. Why won’t they want to buy from me?”

Just to be clear, I’m not implying that the cold call is dead?—?but rather, the hard-sell is dead. I do cold-calling and door-knocking, even today. But I don’t push for a sale within the first five minutes of the meeting, and especially not if all five minutes were taken up by me, talking about what my business is all about, who I’ve helped, and how much my services would cost you.

Authenticity and the willingness to forge and build relationships in business or when building a community is essential. Simply put, being authentic means staying true to who you are, your mission, and who you serve. Whether you’re looking to build a business or grow a community of creatives, authenticity and reliability will go a longer way than hard-selling.

By bringing the human element into the conversation, you build your identity and image into something influential, elevate your business above your competition, and encourages engagement.

Building relationships with your customers also encourage customer retention and long-term monetization. It also helps turn your audiences into advocates, and help them remember you when their friend needs a recommendation for a service your business can provide. The list goes on.
Why relationship -building is more important than ever because of the Internet

    When the internet gave consumers the keys to information, it broke the traditional sales tactics.—Sam Mallikarjunan

 Sam Mallikarjunan article “The closer is dead, long live the listener.”

The Internet gave your customers power to do their research on your company?—?or the services which your business provides?—?to identify what their problems and needs are, and browse through various solutions which they would be able to compare and consider. As a small business owner, you often find yourself as the “chief of everything”?—?sales included.

Because the power of information now lies in the hands of your leads, prospects and customers, your job when you wear your sales hat on is not to convince them of what they need?—?they know what they need.

Be their trusted adviser and friend. Listen and understand what they need, hear them talk you through their problems, and solutions which they’ve been looking at and trying.

Educate—not sell—them on how they can benefit with your product, and how they could find a solution for what they need in your offering. Throw some gimmicky sales technique in there, and you’ll find yourself repelling your prospects instantly.

Don’t become that person everyone avoids at the party.

This trend is not going away. With Carmen, we’re working on ways in which she can move beyond that mindset of closing deals with one pushy sales call based on the same pitch used over and over again to something more fulfilling and productive, helping her boost her motivation and mood, and build good relationships with her prospects and network.

Have you sent a cold-call or email recently? What was that like for you, and how did it turn out? Share your experience with me in the comments section below.

About the Author: Cherie Tan (@cherietanjy) helps entrepreneurs build better businesses. She is also an advocate formore accessible, quality education around the world. In 2017, Cherie spoke about Education Technology (#edtech) implementation at Frontiers and Innovations in Technology, Manila. 

Originally posted on Cherietan.com.


McCoy Road: A Family of Entrepreneurs

McCoy Road Entrepreneurial Family
After Selling Over 1 Million Watches, Three Sisters Use Their Successful Platform to Introduce a New Message, One They Realized Had Been with Them Since Childhood

It’s not how we tell time; it’s how we spend it. Sisters Anita, Nworen, and Zahara have been in the watch business for over a decade selling to some of the largest retailers in the country.

After reflecting on their journey, they decided to redirect their focus on a simple message – spend your time wisely. “It’s a simple value our father had instilled in us from a young age,” says Anita, the eldest sister. “We were taught that you must do good in all that you do and the time you put in makes all the difference.”

There’s no shortage of watches today. It’s highly likely you personally know someone with a smart watch, a Rolex or anything in between. The sisters however, decided to create McCoy Road, a watch company driven not by luxury, the high price tag, or how it can track sleep patterns, but simply offering a quality watch comparable to many high-end brands at an affordable price while sharing their message with others, one that shaped them, in hopes of shaping others. And so, McCoy Road was born. 

McCoy Road Entrepreneurship family

“Our mantra, ‘time well spent’ is a double entendre as it is our core principle and playfully hints at the affordable price of our quality made watches.” Says Anita. McCoy Road Watches is named after the road they grew up on in Dallas, Texas. “It’s where it all started. We had very little then, but we had each other and supporting each other through it all made us who we are today.”

Additionally, McCoy Road is plotting to make a name for itself beyond watches. The sisters have become advocates of young entrepreneurs, leaders, and creators in the community.

“We want to highlight and support like-minded individuals who spend their time well, doing what they love, and impacting others positively,” says Zahara.

To hear her say it, these people are the true definition of time well spent and they should be recognized.

“Living by this message could literally change lives and we hope to be a part of that change even if in the slightest,” she says. “If you ask us, that’s time well spent.”

About McCoy Road:
Founded by three sisters in Dallas, Texas, McCoy Road offers custom designed watches for men and women, using high quality materials, and at an affordable price. Founded on the principle that one must spend their time wisely, McCoy Road is committed to advocating this message by supporting young entrepreneurs, leaders, and creators in their community.

To learn more, visit mccoyroad.com

Carol Seymour, Founder of Signature Leaders: The Business Case for Empathy on Women Entrepreneurs Radio™

Carol Seymour
Show #432

Topic: The Business Case for Empathy

Carol Seymour is an advisor to business executives around the globe. She is the founder of Signature Leaders (www.signatureleaders.com), a development initiative and peer network to fast-track women into senior management. She is a founding member of Paradigm 4 Parity, a movement of CEOs, senior executives, board members, and business academics committed to achieving gender parity at the senior levels of all major corporations by 2030. She is author of WISDOM WARRIORS: Journeys through Life and Leadership.

She's a sought after business leader and catalyst for growth. As an executive advisor to businesses and executives around the globe, she has a passion for helping leaders perform at maximum potential in their professions and lives.

Seymour has led critical transformations, product/service innovations, and fast track turnarounds in large cap companies, startups and private-equity backed organizations. Chief Marketing and Commercial roles at Accenture, Spherion, and Westvaco, and DBM led her to build World50, the world's premier senior executive networking organization. She launched six C-suite private memberships as she grew World50. Prior to starting Signature Leaders, she was a managing director of G100, a private CEO network for 200 CEO's globally, and founder of G100 Inside, which created CEO strategy and leadership development programs for top executives.

She frequently speaks at female networks and industry association gatherings, such as NAPCO, CoreNet, and the California Women's Banking Association. She has also helped a number of companies structure their leadership meetings and has acted as facilitator/interviewer for the events. She facilitated Avery Dennison's Top 200 event and Walmart's Executive Women forum.

Listen on Libsyn:

Listen on Podomatic:


Subscribe on iTunes:


Carol Seymour guest banner


5 Female Entrepreneurs Who Are Taking Over the Business World

business woman
by Sarah Jacobs

The business world had been a once male-dominated scene, but since females started to become part of the workforce, that factor significantly changed the industry's dynamics.

Females from all over the world now take an active part in both emerging and highly influential businesses and proved once and for all that running a successful empire is not dependent on the leader's gender.

However, most of these femme entrepreneurs are not exactly household names yet compared to their male counterparts such as Elon Musk and Mark Zuckerberg. But even then, they wield a certain influence and power that is worth watching out for.

1. Amy Chang
Amy Chang is now the CEO and founder of a digital assistant company called Accompany. It is a service that helps busy professionals look for prospect markets, develop professional relationships, integrate news and industry trends through analytics and personalized data.

Before that however, Chang was part of the board of directors of Cisco, and also worked for Google as an executive in Google Analytics for seven years. She is also a consultant for Hubspot, Datorama and ClearSlide.

2. Amanda Signorelli
As the CEO of Techweek, Amanda Signorelli works hard to develop and bring forward more women in the tech and startup industry. Techweek is an annual conference for tech entrepreneurs based in Chicago, it is held to celebrate and support the city's local tech industry. It also organizes conferences outside Chicago such as in Washington, D.C., Toronto and New York City.

3. Julia Taylor Cheek
Health-based tech are already starting to become a thing, and Julia Taylor Cheek is leading the way to bring that convenience to more and more people. Cheek is the CEO of EverlyWell, a startup healthcare service based in Austin, Texas, that allows people to order and conduct lab tests from the comfort of their own home. The results are then posted online in simple and concise language, so the patient can understand even without seeking a doctor's assistance.

4. Whitney Wolfe
Online dating apps are usually designed with the male user in mind, but Whitney Wolfe introduces her own with a twist. As CEO of Bumble, Wolfe created the dating app with women in mind and because of that, it has a different dynamic - males should wait for females to make their first move. Wolfe also co-founded the famous dating app, Tinder.

5. Kimberli Cheung Wright
Many people, especially millennials love to travel, and Kimberli Cheung Wright is offering a better and more convenient way to plan these travels with the use of Trepic. Users of Trepic can easily plan trips just by browsing through images. Through analytics, the app can also suggest destinations that are preselected based on the user's preferences.

Although admittedly, the number of women that are leading a business, especially in the tech industry, is not as high as the number of men who already found great success in it. However, it does not also mean that the industry has no potential for more female leaders and influencers who can tap a niche market and strike gold.

About the Author

Sarah Jacobs is an experienced writer who loves creating articles that can benefit others. She has worked as a freelance writer in the past making informative articles and fascinating stories.

She has extensive knowledge in a variety of fields such as technology, business, finance, marketing, personal development, and more.

Find out more about her company here: http://www.lea-p.com/

The One Risk Women Entrepreneurs Should Never Make

office space
Today women own 38 percent of all small businesses! Compare that to a mere five percent 50 years ago.

We've met the demands of starting businesses and meeting challenges head on. But don't push business insurance to the back burner, assuming that it's something only large corporations need to worry about.

What is D&O Insurance?

When you're just starting your business, you have to make difficult decisions every day. And when you are making a difficult decision about what is in the best interest of your company, you can't have concerns about a potential lawsuit in the back of your mind. That is why you can't afford to overlook D&O insurance.

Directors and officers (D&O) insurance will protect the directors and officers of your company in the event that one of them is sued (when acting in the capacity as director or officer for the company). D&O insurance also offers protection to your company by providing reimbursement for any lawsuits brought against company executives.

Some insurers will even expand D&O policies to protect individual serving in other capacities such as lawyers and advisory boards.

Why Do I Need D&O Insurance?

Many startups get D&O insurance because it is usually a requirement to secure VC funding. It is often a standard term of the agreement but there's a good reason why VC's require D&O insurance.

The potential for D&O liability is higher with startups for several reasons. Startups often have to act fast which means that directors often have to make decisions quickly without evaluating all the risks involved.    

Startups can often go through multiple directors in the beginning before solidifying their core team of executives. And while your investors may require D&O insurance for their own protection, it will protect your company as well so it is a win for everyone involved.

Another reason to get D&O insurance is to make it easier for your company to bring on new talent. Your odds of recruiting an industry leader or board member are much higher if that person knows they can make crucial decisions without the threat of a lawsuit.

If none of those reasons move you, consider this: the average loss for companies that were hit with a D&O lawsuit in 2013 was $697,902.

What Does D&O Insurance Cover?

Coverage will vary depending on your policy but it will always protect the personal assets of company executives and board members. D&O insurance is broken down into three different "sides".

  • Side A covers direct losses of directors and officers. These direct losses occur when the company cannot legally indemnify a director or officer.
  • Side B reimburses the company for losses when the company does have to indemnify directors and officers.
  • Side C provides coverage when claims are brought against the company itself. This is usually limited to security claims.

Getting Started With D&O Insurance

Here are a few things you should consider when shopping around for a policy:

  • Do you need any additional coverage? Most companies start out with $1M for D&O coverage.
  • Does the policy cover a range of claims?
  • Should you purchase extended coverage?

Many businesses realize that they need D&O insurance once it's too late. Don't wait until you are facing a lawsuit to look into business insurance. By talking to an insurance agent you can find out where your company may be vulnerable and what types of policies could be helpful.

As with any type of insurance, the best thing you can do is work with someone who is familiar with startups. They can look at your company's situation and make sure you get the coverage you need without over-insuring your business.

Recommended resources: For more information on business insurance, feel free to browse through leading digital business insurance brokerage and risk management platform Embroker's comprehensive insurance guides.

"How Your Book Can Create Multiple Income Streams for Your Business" with Kerry Heaps on Women Entrepreneurs Radio™

entrepreneur Kerry Heaps
Show #424

Topic: "How Your Book Can Create Multiple Income Streams for Your Business"

Thinking about writing a book for your business? Now is the time because it's never been easier.

In this conversation, Kerry Heaps joins me to bust a few myths about book publishing and book marketing, and show you how to use your business book to grow your business.

Kerry Heaps is the Founder and Publisher of Strictly Marketing Magazine.  She is also the host of Strictly Marketing Talk Radio. The magazine has recently spun off an online community for women (and men too) looking to gain more media exposure, Pitch like a B*tch Media.  She owns Knockout Marketing, a Business-to-Business telemarketing and lead generation firm.  Her passion is to help other Entrepreneurs with their marketing efforts to continue their dream of running a successful business.

Her story starts in the spring of 2005, working in the corporate world as a recruiter she spent a lot of time at networking functions and participating in putting them together for other organizations. "It's a lot of work putting together events and I thought to myself if I am going to do this, I should do it for myself. I was working part time to save money to start my image consulting firm so I figured this would be a great way to add in some revenue while the business gets up and running."

She left her corporate job in the fall and started getting business owners together at a local book store café. "I still remember my first Monday after I left my job, I got up that morning and thought, what have I done??? Although there's been a lot of bumps in the road I don't regret my decision one bit. My passion is helping others succeed in their marketing efforts, I know how scary it can be to start a business and no one should feel alone on their journey." The company currently specializes in marketing, with the Magazine, talk radio program and online community for Women in Marketing.

Kerry has an extensive background in Sales, Networking, Recruiting, and Training. She is a former Model who specialized in Trade Show and Print work. She is also an experienced judge on the beauty pageant circuit.  Kerry is also a contributing columnist for www.sbmarketingtools.com, www.entrepreneursenvogue.com and she also writes occasionally for www.sheownsit.com and www.womensprospects.com.  Kerry has interviewed celebrities such as Co-Host of Shark Tank, Barbara Corcoran, Authors Larry Winget, Jeffrey Hayzlett, Former Miss West Virginia and QVC Talk Show host, Kim Parrish and many more successful business entrepreneurs.


Pitch Like a Bitch Media: www.pitchlikeabitchmedia.com

Strictly Marketing Magazine & Talk Radio:  http://www.strictlymarketingmagazine.com

Appointment Setting by Knockout Marketing website:

Listen on Libsyn:


Entrepreneur Kerry Heaps


How She Does It: Nicole Cicak, Founder of On Lane Avenue

Nicole Cicak
On Lane Avenue was established in 2015 in Columbus, Ohio by Nicole Cicak. It all started out of her first home on bustling Lane Avenue. Since it's inception, the brand has grown into an illustration, design and paper studio.

Nicole now lives in the Chicago suburbs, but she will never forget her first house and where it all began.

Deb Bailey: So happy to have you here today, Nicole. How did you get started as an entrepreneur?

Nicole Cicak: Great to be here, Deb. Before starting my business, I was working a corporate 9-5 graphic design job. I’d always dreamed of going out on my own, so I started picking up client work in the evenings. It was tough to work around the clock, but I needed to know I could find clients. Finally, the timing felt right to quit my job, so I did. It was so scary, but it was the best decision I ever made. I’m so much happier now. I have to give my husband Ryan a lot of credit for this. He was so supportive of my crazy dream. He had a steady job to support the financial risks I took in the beginning.

Deb: It's great that you were able to follow your dream. Are there any “lessons learned” that you’d like to share?

Nicole: Wow there are so many! The biggest lesson I’ve learned is to do what you love. Society tells us that it’s normal to be unhappy in an uninspiring job. I don’t think it’s okay to spend 90% of your life doing something that makes you unhappy. I believe that by doing what you love, you’ll be more successful long term. I’m the perfect example of this. If you want something bad enough, you’ll be successful at it. Also, when you’re happy, you will see much more success in other areas of your life.

Another lesson I’ve learned is that you can’t do it all. You need to make huge sacrifices to get what you want. In order to grow a successful business, I don’t see my friends as much as I’d like. I can’t spend three hours at the gym daily, or an entire day watching TV. I don’t judge other people who do these things, because we all have different goals and priorities. I’ve also reinvested money in things that will save me time – like getting groceries delivered, and having landscapers. I view my time as my most precious asset.

Nicole Cicak design

Deb: All of that is so true. So, who are your ideal clients?

It sounds cheesy, but my ideal clients just nice, genuine people. I can take on any project, but it’s rare to find people who are positive and excited about the work. It’s so much easier to get things done when you do. Positive energy is contagious, and it’s necessary in fostering great design.

Deb. Not cheesy at all! Positive energy is always desired. What successes and challenges have you had in your business?

Nicole: My biggest success has been launching my own business. I’m making a much higher income than I did at my corporate job and, more importantly, I’m much happier. I’m growing my team, and I’ve worked on projects I could only have dreamed of working on a few years ago.

My biggest challenge is always balance. I have a full plate of graphic design projects that I typically work on 9-5. I have a team I manage during that time as well. I illustrate in the mornings, evenings, and on the weekends. I still have so many new endeavors I want to take on, but I’m also desperately trying to lead a balanced lifestyle and not get burnt out. My family is always the priority and I never want them to feel otherwise.

Nicole Cicak design

Deb. Balance is really important, but it is a challenge for entrepreneurs. What inspires you to do the work you do?

Nicole: To inspire others to follow their dreams. I’m motivated to succeed in my business, because I want other people to see that it’s possible. It takes guts to go for what you really want in life, and each person who does makes it that much easier for everyone else.

Deb: I really like that. You can inspire others by showing them how to go for their dreams. What’s your vision for your business going forward?

Nicole: My vision is very hazy, because it’s constantly evolving. I see myself establishing more of a brand around On Lane Avenue, and growing my team. I want to stay small, but I still feel like there’s room for growth at this point. I want to grow the illustration side of my business more, and hopefully merge that into some of the graphic design work I do. I see myself creating things like illustrated logos and patterns for brands. I’d also love to get some of my art prints into retail shops, but I’ve only just started to explore that venue.

Deb: What advice would you give to women entrepreneurs who are just starting out?

Nicole: My advice would be that your business will constantly be evolving and changing. It’s easy to get frustrated when things aren’t exactly how you envisioned in the beginning. Maybe you don’t have ideal clients, or you can’t seem to get your brand right. This is just the first iteration of your business.

You will get closer and closer to what you want every year. Just  try to enjoy the journey, and say yes to opportunities that feel right. You may be surprised where you end up! I started out wanting to be a freelance designer, and now I’ve ended up with a design and illustration studio. I’ve rebranded my business many times. I never had this vision in the beginning, but it’s better than anything I could have ever imagined.

Nicole Cicak

Deb: That's great advice because it certainly is a journey. I know you love what you do, what is your favorite activity to relax and unwind?

Nicole: To sit on my front porch swing with my husband and my dog. It’s impossible to be stressed out while sitting on a porch swing! Bonus relaxation points for bringing a glass of wine out with me.

Deb: So true! A porch swing and a glass of wine sounds great. :) Now that you've had these experiences, what would you tell your younger self?

Nicole: It’s all about the journey. At times, you may feel like you’re going down the wrong path, but everything is just getting you closer to what you want. You’re always right where you’re supposed to be.

Deb: What do you think are the top 3 traits an entrepreneur must have?

Nicole: Creativity, Accountability, and Integrity

Deb: Thank you for joining me today, Nicole. This has been a wonderful conversation. Before you go, please share website and social media URLs.

Nicole: I enjoyed it, Deb. Here are my links:

Website: www.onlaneave.com

Instagram: https://www.instagram.com/onlaneave/

Facebook: https://www.facebook.com/onlaneave/


5 Ways to Reduce the Struggle

picture of business woman
by Chris Atley

About the internal struggle…nothing is good or bad, it’s all about the judgement we put on it. So we can worry and be trapped by fear, or step into trust and faith instead and operate from that place.

The problem is that many of us have old patterns around work and success that we have adopted from our families, cultures and societies.

Most of it is limited and fear-based. That you have to work hard for your money. That you deserve to take a vacation only if you’ve worked hard. Money doesn’t grow on trees. You’re lazy if you haven’t worked hard. There are a whole slew of them with the kicker being – you’re loved based on how much you achieve!!! Akkk!!!!

What are we left with? Guilt, anger, resentment, envy, burn out, overwhelm, stress, illness, unworthiness, to name a few. Realize that this is ALL internal, and happening because of the beliefs we have decided to take on. That have been passed down to us, that we have accepted to be true without even questioning them. Well, it’s time for a paradigm shift, because until you shift your beliefs, you will continue down the rabbit hole and will be far from peace and joy.

A client of mine just did this brilliantly! She was already hugely successful, and was still struggling internally with not wanting to get to the next level of her business the way she had done it thus far. We moved through a ton of old beliefs and programming, and amped up the self-care / self-love. Counter intuitive for most of us I know. I too still struggle with this one, but I promise working through these old beliefs is so worth it.

So what does it look like for this client – “miraculously” meeting new clients everywhere and then signing them on after just the first meeting. The so-called “time” she needs to work in her business has decreased because she has shifted her paradigm. Does this mean she doesn’t need to put in any time at all? Heck no! BUT the difference is she let go of the internal worry and struggle, focused more on taking care of herself, and the universe stepped right up beside her to validate her efforts. Making the whole process so much more easeful! Magic and I love it.

 Here are 5 ways for you to move through the struggle too :-)

1. Identify the beliefs you have around working. What have you been taught? Then look at who’s approval and love you are looking for by sticking with this old belief system.

2. Start taking care of yourself!!! I can’t stress how important self-care is!!!!! It goes WAY beyond getting a manicure or a massage…it’s about doing what you love and doing what gives you peace in your life. THIS sends out a powerful energy to the universe. That you’re worthy of more good to come into your life. That you’re worthy of more peace and love. You are then in the SAME vibration to receive more of just that!!!!

3. Shift from fear to love. Affirm the new empowered belief you want to have around working and success. What does the more peaceful way of doing things look like? If you knew you would be shown more and more people to help whenever you like, how does that cut down the worry of “how” you will create your bigger goals and vision? What would your thinking need to be to create that?

4. Stop comparing yourself to others.
A biggie I know! Tune into what works for you, and only you. When you can trust your internal guidance system, you will short cut your path to every single thing you’re wanting to create.

5. Embrace the heaviness. Too often in the personal development world, we want to jump over feeling the heavy and just flip to feeling positive. But if you resist it, it will persist and show-up some way. So tune into those heavier feelings and find the positive intention of why they’re showing-up. There’s always a positive reason and it’s part of your internal guidance system. Showing you what you need next that will help you resolve the heavy feeling and then feel good instead.

All of these steps are really just about letting go. Letting go on a deeper level so that you can create more internal peace instead.

Much love to you as you sort through this human journey xoxo

Written by Success Speaker & Coach Chris Atley, CEO of Chris Atley LLC ~ Decisions by Design. For complimentary success tips for business and life, please visit www.chrisatley.com.

Picture credit: Nik MacMillan

The FIDO Factor: How to Get a Leg Up at Work with Krissi Barr Founder of Barr Corporate Success on Women Entrepreneurs Radio™

Author & Entrepreneur Krissi Barr
Show #435

Topic: The FIDO Factor: How to Get a Leg Up at Work 

Krissi Barr’s dynamic presence, instinctive strategic vision, and creative thinking produce effective, sustainable bottom-line results for her clients.

Krissi’s “Can Do” attitude generates confidence in her executive coaching clients and strategic consulting corporate clients. Throughout Krissi’s career she’s increased the profitability of nearly every organization with which she worked.

Krissi is the founder of Barr Corporate Success and author with her husband Dan Barr of, The Fido Factor: How To Get A Leg Up At Work is a dog-themed book that teaches the business leadership lessons we learn from man’s best friend. Authors Krissi and Dan Barr focus on a model of leadership that nearly everyone can relate to and lots of people consider a family member or their best friend - dogs.  http://krissibarr.com

emphasizes four qualities every leader needs to succeed and earn respect. The authors can discuss the techniques for developing the dog-inspired traits of:

The FIDO Factor book

* Faithful leaders are loyal, trustworthy, and caring. People, like canines, crave attention. A few positive words go a long way towards establishing an environment of mutual trust, building bonds, and fostering loyalty.  

* Inspirational leaders are motivational, encouraging, and enthusiastic.  They place a priority on the positive and reframe others’ negative “won’t work” comments into future-focused “why not?” and “can do” statements. They view adversity as temporary. A winning outlook boosts productivity, improves morale, and grows profits.

* Determined leaders are persistent, disciplined, and accountable. They mark their territory. When tasked with a project, they take ownership, then follow-up and follow-through. When it’s a team effort, they make sure every member knows what needs to get done and does his or her part. If something goes wrong, they take responsibility, apologize, and fix it—even if someone else messed up.

* Observant leaders are perceptive, aware, and curious. They identify their blind spots. Self-awareness helps us manage our emotions and understand how those feelings impact everyone around us. Asking for help in knowing what everyone else sees about you, you build open relationships and credibility, which will increase leadership effectiveness. 

Krissi Barr is founder and CEO of Barr Corporate Success (http://krissibarr.com/), consultants specializing in strategic planning, executive coaching, and behavioral assessments. Dan Barr is a senior sales and marketing executive at a leading property restoration company.

Listen on Podomatic:


Subscribe on iTunes:


Subscribe on Android:


Listen on Libsyn:



Cosmetic Labeling 101: What to Include When Launching Your Product

Back to Top