Best Motivational Podcasts for Your Commute

With the end of 2019 approaching, you may be starting to feel the common sluggishness that comes with winter and the holidays. You may even feel a bit burnt out or unmotivated –– not to worry, we’ve all been there. Whether you’ve been working hard at school or towards your career, it’s important to find ways to recharge and find the right motivation to end your year strong and start 2020 with a refreshed mindset. The best and perhaps the easiest way to go about this is to start building small but healthy habits now that you can use as a platform for next year’s goals.

To help, we thought this roundup of some of the best podcasts on personal and professional growth would make a great tool and resource. Podcasts are one of the most effective ways to make us feel motivated and inspired, especially if you don’t have the time to read through endless articles or books. They’re easily accessible and can be played while you’re on the go.

Search through this list to find a few that speak to your personal and career goals. The list includes both short and long-form shows featuring some of the most incredible thought leaders including Aubrey Marcus, Patrice Washington and Angela Lussier. Listen in for plenty of helpful and actionable tips to implement into your day-to-day and reignite your motivation.

Best Motivational Podcasts for Your Commute


Self-help:



Self Help Podcasts.


Personal Growth:



Personal Growth Podcasts.

Professional Growth:



Professional Growth Podcasts.

Infographics from carrentals.com.
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Happy Thanksgiving

happy thanksgiving
Thanksgiving Day is a national holiday celebrated on various dates in the United States, Canada, some of the Caribbean islands, and Liberia. It began as a day of giving thanks and sacrifice for the blessing of the harvest and of the preceding year.

Similarly named festival holidays occur in Germany and Japan. Thanksgiving is celebrated on the second Monday of October in Canada and on the fourth Thursday of November in the United States, and around the same part of the year in other places.

Although Thanksgiving has historical roots in religious and cultural traditions, it has long been celebrated as a secular holiday as well. - from Wikipedia
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Women and Coding: How and Where to Start Learning to Code

woman writing on a sign
by Yazi

Coding is a sought-after skill in the tech industry, but its application extends to multiple industries. Many people jump on the bandwagon without learning the basics of programming.

They end up frustrated, and they conclude that coding is hard. While it is indeed a hard nut to crack, taking it one step at a time will make it less intimidating. Besides, there is a lot of fun learning a new way of communicating. So how and where do you begin your coding journey?

How to start learning to code


Whether you are studying for a job or improving your programming skills, you need to start with the basics.

• Familiarise yourself with computers


Before you embark on programming, it is vital to understand how the computer systems function. Understand the functionality of the computer and various programs. You should also understand how networks work. Grasping the basics will make it easier to understand the concepts that you will tackle later.

• Learn a programming language


Your reasons for learning how to code will help determine the programming language to learn. Most people start with C, C++, Python, or Java programming languages. Each requires commitment and time to understand the concepts. Whichever coding language you choose, take your time to get comfortable with it. You can learn several languages, but as a beginner, you should stick to one programming language until you are familiar with it.

Where to start learning to code


You have determined your goals and interest and picked the programming languages to help you achieve those goals. So, what next? Many people usually throw away the idea of learning a programming language due to the cost of tutoring or enrolling in a course. However, there are numerous free coding classes for women, which can get your foot into the programming world. Here are resources that will come in handy when learning to code.

• Free online coding courses


Women can take advantage of free online coding programs to learn to program. The online course guides novice coders on how to begin their journey. A few classes will help you wrap your head around the concepts of the programming language and their application. Most provide a fun and engaging way to learn, and soon, you will be building websites and creating mobile apps.

Some of the best free online classes include the following:


freeCodeCamp: A non-profit organization that consists of an interactive learning web platform, an online community forum, chat rooms for novice coders.

CodeCademy: An online interactive platform that offers free coding classes in 12 different programming languages including Python, Java, JavaScript, Ruby, SQL, C++, and Sass, etc.

Coursera: Everyone knows Coursera. Most courses in Coursera are taught by university professors and professionals. You can take classes for free with an option to earn a certificate with a fee.

• Tutorials and textbooks


Coding is such a big topic. It is not the case where you can simply finish the course and become an independent coder. Aspiring coders with little experience will find online tutorials and coding reference books very useful when they have to do a specific project or task. For example, something like code translation, or how to edit PDF files with VB.Net. You can find a specific step-by-step guide to help you with such task while searching for online tutorial. If there isn't any guide available, you can throw a question in the forum. Be sure to check if anyone has asked the same question before. Also, try to display the fact that you’ve attempted to solve the issue by yourself before asking for help.

• Mobile applications


Programming requires constant practice to grasp the concepts and hone the skills. Women can perfect their coding prowess using mobile applications. Some apps provide basic knowledge on how to navigate programming. However, some apps like Encode are code editors, which help you develop error-free codes.

Some of the best apps include the following:


Udacity: This platform offers massive open online courses. There are many choices of coding you can learn, ranging from HTML, CSS, JavaScript, Python and more.

Khan Academy: A non-profit application provides more than 6000 videos about the fundamentals of computer science, computer programming and computer animation.

READ ALSO: CSS3: TOO EARLY OR JUST IN TIME?

• YouTube videos


Complex concepts may be difficult to grasp without tutoring. Luckily, there are dozens of YouTube videos that explain complicated concepts. Women can benefit from video tutorials since they illustrate coding in simple terms.

• Coding workshops


Programming is not a skill you learn in a single day. Therefore, you should attend seminars and conferences to build your knowledge and network with other women in the field.

Learning programming is both fun and satisfying. You get valuable skills that are useful in your career and life.

About the Author: Yazi is an inspired writer who enjoys writing about personal growth, self-help tips, and women's lifestyle.
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How She Does It: Katie Cunningham CEO, LYFETYMES

Katie Cunningham

About Katie Cunningham


Katie Cunningham is the Founder Of LYFETYMES, A Startup that is disrupting the entire Party Industry and improve the way people plan and celebrate milestones. Prior Katie spent her career in Banking, Finance, And Consulting leading Consumer Acquisition, Revenue Strategies and Sales Organizations.


About LYFETYMES


LYFETYMES, A Startup that is disrupting the entire Party Industry and improve the way people plan and celebrate milestones.


Deb Bailey: Welcome to the Secrets of Success blog, Katie. Nice to have you stop by. Could you begin by telling us how you got started as an entrepreneur?

Katie Cunningham: Happy to be here, Deb. I spent the majority of my career leading and being part of programs around where I was able to create, implement and execute consumer programs both at Fortune 100 companies and startups so it comes naturally. However, it came down to four things:
1) I was fed up with my future being controlled by others
2) deeply unhappy and lost passion for what
I was doing
3) I knew I had a solution to a major problem for moms that had not been disrupted
4) knew that I would think everyday about the idea of LYFETYMES and would only regret not being brave enough to go for it.


Deb: Are there any “lessons learned” that you’d like to share?

Katie: I have TONS of lessons learned - it would take all day. Your time is precious and your most valuable asset, so guard it. If someone you don’t know wants to jump on a call to find out more about your company, don’t be afraid to ask first about the point of the call (kindly of course). I spent a ton of hours speaking to people that wasted an hour to sell me a $25,000 program at the end of the call, I could not afford bootstrapping. In retrospect, if I had simply asked ahead the goal or agenda for the call, I could of saved both of us the time.


Deb: Totally agree with that approach! Who are your ideal clients?

Katie: My ideal clients are busy moms that are juggling so much already that time is their new currency. There is not enough of it to go around. Our moms are wanting a party planner experience - but not at a party planner price - they want a digital event planner. They want to be able to DIY and have all the resources in one place and make it Pinterest worthy. They want one place to go for all Celebration planning from birthdays to baby showers and a repository of past celebrations to make it easy to duplicate.


Deb: What are some of your successes and challenges?

Katie: Success is seeing people sign up for LYFETYMES everyday. We are launching new
functionality to wow the customer. We love getting great notes from customers on how much they love the value that we bring. The challenges are wearing so many hats while bootstrapping.


Deb: What inspires you to do the work you do?

Katie: Knowing LYFETYMES is part of creating lifelong memories and bringing friends and families together to celebrate a milestone or a holiday and making it easy to do so. Busy moms are the designated family party planner for the most part and we give moms a secret weapon to pull it off while looking like a rockstar and allow them to enjoy the moment also. I am so inspired thinking that we could be part of billions of happy memories! This helps me sleep well at night and get up excited to work the next day.

Katie Cunningham



Deb: What’s your vision for your business?

Katie: It’s huge. I look at technology and where we are heading and what we can do to enrich the most important moments in peoples lives, from birth to life celebrations. We want everyone to think of LYFETYMES to help bring your friends and family together to celebrate the most memorable moments in LYFE.


Deb: 7. What advice would you give to women entrepreneurs who are just starting
out?

Katie: It is tempting to hire people for parts of the business that you don’t feel are your strength, but really challenge yourself first on how long or hard is it to learn or do this skill set. There are certain skill sets you can learn, but would take too much time, you may need to hire in the interim. But really take the time access your capabilities. Even if you hire down the road, you will be able to guide that employee if you have done the job yourself and understand the basic mechanics.

Katie Cunningham


Deb: Very helpful advice. So, what do you think are the top 3 traits an entrepreneur must have?

Katie: Guts - it’s a huge risk to look your family in the face and explain why your well-paid, M-F, health benefit job is being swapped out for a zero salary - 24/7, zero benefit idea.

Resilience- Can you keep going? Are you going to give up? No one wants to hear the struggles that you are going through, they care about the end game- even your family in some cases. Are you willing to drag yourself and your family through the hardest years of your lives?

Confidence - Can you bust through the fear and ask people for what you
need? Can you ask 3 times? Can you stomach all the no’s?


Deb: Katie, thanks so much for sharing that, and telling everyone about your business. Please share website and social media URLs.

Katie: I enjoyed it, Deb. Here are the URLs:

www.lyfetymes.com
https://www.facebook.com/celebratewithLYFETYMES/
https://www.instagram.com/lyfetymes/
https://www.pinterest.com/lyfetymes/


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How to Plan a Corporate Team Building Retreat in 5 Steps

woman camper
by Victoria Hill

Corporate working environments are stressful, and employees need to learn to work together.

A team building retreat provides an opportunity for creating strong bonds and dealing with animosity and mistrust among members.

Staff spend time outside the work environment and learn each other’s personalities. The tons of activities are meant to re-energise employees and motivate them.

Retreats benefit the workforce, the company has a lot to gain. They can use the retreats to engage employees in a laid back environment. They can also get insights into the challenges facing their workforce. Besides, employees tend to be more productive after a corporate retreat. Are you wondering how to plan a company retreat? Try following these steps.

1. Choose a planning committee for the retreat


Planning a retreat is exhausting, and there is too much ground to cover. Therefore, you need to pick a team to help you nail down all the details. Get volunteers and assign responsibilities to ensure all aspects of the retreat are handled. You should hold meetings regularly to make significant decisions and check the progress of each member. Encouraging employees to take part in the planning ensures their ideas are incorporated into the retreat.

2. Determine the purpose of your event


Even a company retreat has objectives and goals to achieve. Those goals will dictate the type of retreat and the best location. The expected outcome of the team-building exercise could be to build interpersonal relationships among employees or learn new skills that can develop their careers. Irrespective of the objectives of the event, the primary purpose of team building is to have fun. Therefore, your business goals should not hinder people from relaxing and having fun.

fist bump


3. Prepare a budget


The budget will dictate how to plan a corporate retreat. Therefore, it can be as cheap or as expensive as you want it. If you are planning to host the retreat outside the country, the budget should cover accommodation and airfare for all employees. However, a local retreat would only require organising catering services and booking the location. Most of the time, the company determines the budget and gives the committee a figure. However, if the organisation allows free autonomy, you should sit down and make a detailed budget.

4. Pick a location carefully


With numerous areas to consider, narrowing down to the best places for corporate retreats can be a daunting task. The success of the team-building efforts depends on the location. Therefore, it is crucial to choose wisely. Here are some of the best corporate retreat locations to keep in mind:

street scene


a. Best for ski and food: Sapporo, Japan


Sapporo, Japan, has numerous places to enjoy your retreat. Sapporo offers adventurous opportunities for skiing and snowboarding. You can check in your team to a resort and spend the retreat outdoors. The food in the various restaurants is also tasty. You should definitely try softcream, crab, ramen and beer there.

Bali


b. Best for health and wellness: Bali, Indonesia


If you fancy a wellness retreat, then Bali, Indonesia should be on top of your list. There are multiple health and wellness retreat locations. Employees can reduce stress through yoga and spa treatments. If you want to get active, don’t worry, there are multiple fitness retreats in Bali that packed with fun activities by the beach, to help you and your employees unwind. Plus, those fitness activities will help strengthen your team. Don’t forget to make sure that everyone in your team is able to keep up with the activities.

train station


c. Best for hiking and breath-taking scenery: Gstaad, Switzerland


Gstaad is a charming location with a picturesque backdrop and a mountainous landscape. Lush green fields and snowy mountain peaks making it the perfect untouched location for a hiking retreat as you soak up the serene surroundings. Skiing is common in the winter, but in the summer, one has to spa.

5. Think about the types of activities to do


To make the retreat memorable, you should choose fun activities that everyone will enjoy. You need to incorporate team activities and fun sports. When picking out the activities, ensure it is something you can do in the location. You can also include a few workshops or work sessions.

Corporate retreats can accomplish a lot with adequate planning. As the employees enjoy fun activities, your company will reap the many benefits of a corporate retreat. Therefore, ensure you incorporate all your objectives to various aspects of the plan. With sufficient communication with the employees, your retreat will be successful.


About the Author: Victoria Hill has been writing as a ghostwriter ever since she was in college. Her favorite topics are human development, business communication, modern and pop art, minimalism, and self-development.


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Avani Miriyala: "Scaling Your Freelance Business to Multiple 6-Figures" on Women Entrepreneurs Radio

Avani Miriyala
Show #504

Topic: Scaling to Multiple 6-Figures

Avani shares:
  • The importance of systems
  • How to create a strategy & how to manage your time
  • Why having the right mindset is everything

Avani Miriyala is a business coach for freelancers. She's on a mission to helping hustlers ditch their 9-5 job, get more clients, work less, and make more money. Avani runs her own UX Strategy Consultancy and is the host of the 6-Figure Freelancer Podcast which is based out of Austin, TX. 

After many years working as a user experience (UX) designer at various tech companies, she made the leap to start her own consulting company. As her business scaled, things got out of control.  She needed to change the story. She set out to find the techniques and systems that her business needed to run like a well-oiled machine. These techniques helped her hit a $10k month by Month 4 of her business. She realized that so many others could benefit from these tips while launching their own consulting businesses.  

http://AvaniMiriyala/free - Download the Client Magnet Roadmap



Avani Miriyala: Scaling Your Freelance Business to Multiple 6-Figures on Women Entrepreneurs Radio


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How She Does It: KRIS RAVENSCROFT, CO-FOUNDER & CEO, BEAUTY GOURMET

Kris Ravenscroft

About Kris Ravenscroft


Kris Ravenscroft is a seasoned startup executive and entrepreneurial mentor who is passionate about helping women shine in business and in life. Today, as Co-Founder of Beauty Gourmet, Ravenscroft is bringing a functional food, beverage and supplement company to market that is dedicated to making self-care easier for women so they can stay healthy and always look and feel their best with the least amount of effort.

A portion of Beauty Gourmet’s revenue proceeds from their Glitter® Tea collection is allocated to grants for fellow female founders, so they too have the opportunity to have their entrepreneurial dreams come to life. Ravenscroft also serves as an Advisor and Lead Organizer for Startup Boston, a volunteer-driven organization rooted in educating, celebrating and connecting the Boston startup community.

Prior to Beauty Gourmet, Ravenscroft and her husband had a successful exit of Phase One Medical, a medical device company focused on the development and commercialization of Interventional Radiology and Vascular Access products. In her mid-20’s, Ravenscroft fell ill due to stress and burnout, which inspired her soon after to become a certified Nutritional Therapy Practitioner and embrace the significance of making self-care a top priority, the beauty of allowing inner health to radiate out and ultimately, her mission to help other women do the same.

When Ravenscroft isn’t heads down in the office, she is a devoted dog mom to her goofy golden retriever Mya.



Mary Corwin

About Beauty Gourmet


Beauty Gourmet®, an emerging women-owned functional food and beverage company from Cohasset, MA, backed by a passion-driven mission to make self-care more convenient for the busy modern woman so she can stay healthy and a social impact program seeking to foster equality in fund raising for female entrepreneurs.

Their flagship product, Glitter® Tea is a low calorie, low sugar, low caffeine sparkling drink in fashion-forward packaging and offered in three flavors: Grapefruit Ginger Green Tea , Black Cherry Rooibos Tea and Peach Vanilla White Tea. Currently available online for purchase by the case.

For more information, visit www.beautygourmet.com.


Deb Bailey: Welcome to the Secrets of Success blog, Kris. Let's get started. Could you share how you got started as an entrepreneur?

Kris Ravenscroft: I'm glad to be here, Deb. My first experience with entrepreneurship was going into business with the florist from my wedding. He was just so talented and I knew that if I could give him the platform he deserved, the business would thrive and luckily I ended up being right. He was amazing.

beauty gourmet product shot



Deb: Are there any “lessons learned” that you’ve had along the way?

Kris: One of the biggest lessons I learned is to believe in yourself. People often times cannot see that you are doing something great and special if it is new. I can’t tell you how often we were told to not concentrate on “just” women and now people consider it one of our greatest strengths, or we were told we had to make our products look healthy and not glam and now people think that is fabulous. The biggest lesson I could share is that if you are giving people what they know they want, you might be too late. Sometimes, you want to be in the uncomfortable spot of giving people what they don’t know they want yet. That is when you are doing something new and exciting.

Beauty Gourmet product picture



Deb: I like the sound of that. So, who are your ideal clients?

Kris: Our ideal clients are women who love to take care of themselves, but most likely don’t have the time to do it as much as they want to. They could be stressed students, busy moms, super career women or a combination thereof. They like convenient, “better for you” options so they have all the benefits without any additional effort. Our secondary clients are women who are interested in the beauty and glam market.


Deb: What have been some of your successes and challenges?

Kris: I think our greatest success has also been our largest challenge. Most beverages that have functional ingredients mask those strong flavors by being overly sweet or flavored. We wanted a beverage that met women’s preferences, which we learned were low sugar, low calorie, low caffeine and low sweetness while still being light, refreshing and delicious. This was a challenge, but we took the time and I am excited to say that we have yet to exhibit at a tradeshow where people do not tell us we have one of the best beverages onsite.



Deb: That must be great to hear. What inspires you to do the work you do?

Kris: The demands being placed on women are nearly impossible to meet, and I think that is taking an unfortunate toll on our health. Something has to give. After I got super sick in my 20’s and was able to heal using natural remedies, I thought I would never let my health go to the wayside again. But, when I was steering my last startup, I was so busy that I stopped taking care of myself and became sick once more. After that, I knew something had to be done as the busy was never going away. We had to find a more convenient way to take care of ourselves, or women’s health was going to suffer over time. I believe that this is a serious issue we really need to be addressing.



Deb: I agree. Self-care is easy to neglect, unfortunately! That's another reason why your work is so important. What’s your vision for your business?

Kris: Our company philosophy is to infuse “beauty nutrients” into foods and beverages that women are already eating and drinking, allowing them to create an effortless foundation of wellness, and always look and feel their best. Thus, my vision is to create a portfolio of products that allows us to sneak effortless beauty and wellness into every sip and every bite of a women’s day, making her as healthy as she can be.




Deb: What advice would you give to women entrepreneurs who are just starting out?

Kris: If a female entrepreneur was just starting out, I would tell her to seek out help from other women leaders. They should reach out to more successful entrepreneurs for mentorship, and find their village of female entrepreneurs at their same stage to use as a sounding board.

As a Lead Organizer for Startup Boston, supporting fellow founders is a personal passion of mine, which inspired Beauty Gourmet’s “Glam Leaders” program, offering grants that back fundraising materials for designated women entrepreneurs, so we can be part of the solution to create equality in female funding.


Deb: Speaking of self-care, what is your favorite activity to relax and unwind?

Kris: I love to spend time with my golden retriever, Mya. She is so human and makes me laugh and relax. Since we have moved into a condo, she has taken to stopping at the top of the stairs every time she goes out and won’t go continue on until I give her kisses, snuggles and ear rubs. She literally refuses to move. She just makes me stop during the day and remember to breath, be grateful and relax. 


Deb: What do you wish you could tell your younger self?

Kris: I always had this fear of not being successful at a young enough age. So I would tell my younger self “23 is not old” and then I would tell my slightly older self that “29 is not the end of the world” and so on. Women are living their dreams and creating businesses into their 60s. Oh, and I would add at certain times that would be appropriate, “break up with that loser.”

beauty gourmet product


Deb: One more question for you. What do you think are the top 3 traits an entrepreneur must have?

Kris: 
1. The ability to make decisions: Well-informed bad decisions or good decisions will always lead you to your next step. It is indecision that paralyzes you as an entrepreneur.

2. The willingness to sacrifice. There are long hours in starting your own company and often your resources, energy and money can become drained. You have to be willing to make the sacrifices that lead to success.

3. Kindness and Likeability. I am not sure if that is a must have, but people tend to do business with people they like. So, if that is not you, it might be worth finding a co-founder with complementary skills who is more approachable and people-centric.

4. Passion, commitment and grit are of course old stand-by’s.


Deb: Thanks so much, Kris. Before you go, please let everyone know where to find you online. 

Kris: I enjoyed it, Deb! Here you go:
www.beautygourmet.com
@beautygourmet






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How She Does It: Kathryn Rose Founder & CEO, wiseHer

Kathryn Rose

About Kathryn Rose


Kathryn is the founding CEO of wiseHer, a global knowledge marketplace that helps women business owners and professionals overcome unique challenges on-demand through 1:1 access to thousands of executives, coaches/mentors, education and resources that accelerate business or career growth. She is a serial entrepreneur, former Wall Street sales leader and an author of 9 books. She has been featured in CBS Marketwatch, Fox News and more.

Prior to devoting her focus to wiseHer, Kathryn was an executive marketing consultant for large global and local clients developing targeted online campaigns resulting in millions of engaged fans, followers and connections. Kathryn is a highly sought after speaker at leading global industry events with technology powerhouses — Google, IBM, Dell Technologies — and women focused events such as Women in Tech Summit and the Grace Hopper Celebration focused on helping IT professionals, women and small business leaders achieve a higher level of success.

Kathryn is on the faculty for the IT leading association, CompTIA - the voice of Information Technology, is a member of the Executive Council of Advancing Women in Technology, and is a sales coach for MBA candidates at Harvard Business School. Kathryn is regarded for her grit, tenacity, creative problem solving, glass-half-filled approach and her ability to laugh, always.

A tireless champion for women, Kathryn has received accolades for her vision, commitment, and leadership. Kathryn has dedicated her career to coaching, speaking, and writing best-selling business books that drive business owners to greater success with their sales and marketing efforts. She has created an outstanding network of women at every level, and in many industries, to support and promote women in their businesses or careers.


About wiseHer


wiseHer provides women 1:1 access to qualified advisers, education and resources that help them accelerate their business or careers.




Deb Bailey: Welcome to the Secrets of Success blog, Kathryn. Would you please share with us how you got started as an entrepreneur?

Kathryn Rose: Glad to be here, Deb. In 2007, I was a sales leader for a Wall Street firm and about to give birth to my first child. Then everything up-ended–the mortgage market melted down and I was laid off. At the same time my mom had a brain aneurysm leaving her paraplegic.

With no job, a new baby, and my mom in the hospital, I knew I had to do something and fast. And I wanted my son to grow up thinking his mom is a fighter not a quitter.

So I did what all good salespeople do–go to my network and see if I could start something new. I called all of my old clients offering them my services for sales training, marketing, really anything I could do that didn’t involve a true full-time opportunity (this was before the gig economy). Their main need was to get a better online presence. Specifically they wanted their websites to rank on page one for Google and other search engines. I thought, “how hard could that be?” and told my top client I would get back to him in two weeks. Well…it turns out it’s pretty hard, especially with NO internet background whatsoever.

No one I knew owned their own business — never mind in technology — so I had to figure it out for myself. I turned to online resources and found everyone wanted me to take their course or read their book. I knew that if I just found someone to talk to, someone to teach me, I could do it. I was on Craig’s List looking for something and on a whim typed in “learn SEO” and I found someone, an expert. I spoke to him every day for 2 weeks, paying him for his time and expertise, and soon I had my first paying client!

I then began to get involved in social media–again paying for expertise when needed–and quickly set up a successful SEO and Social Media consultancy. I went on to write 9 books (including two best sellers), be featured on TV (Fox News, Channel 12 and others), and became an international speaker.

I also joined a lot of women’s networking groups (like many of us do) thinking I could find clients there but I quickly found out that the statistics were true: 90% of women-owned businesses are solopreneurs and 88% made under $100k in revenue. The fact is they simply did not have the budget to hire outside consultants, so I did what I could to help them: I wrote books and did a lot of “pick my brain” sessions and coffees for free.

In 2013, after realizing I had no idea how to scale a consulting business (and after the birth of my daughter), I went back into corporate and ran sales for a software company. I had lots of experience working in male-dominated fields and thought maybe things would be different after a 5 year break. No such luck! I found out my male counterpart was being paid $25,000 more than I was!

When the company was sold, I decided that I was going to do something to help women. As I looked more into women in business and their challenges, I uncovered some alarming trends. In 10 years, women went from owning 10 million business to nearly 13 million businesses but 90% were STILL solo and under $100k in revenue–we weren’t starting more profitable businesses, just more businesses. In terms of career, the numbers of women in top posts were actually declining. I set out to figure out why and design something useful, something impactful that will help women get unstuck and move them forward, faster.

Enter wiseHer. Our platform makes it easy for women to do what I did — leverage tactical, practical advice from experts all over the world to move their businesses and careers forward and change their lives for the better.

Building a technology platform–especially a marketplace focused on one segment of the population–is not for the faint of heart. There were many times I wanted to throw in the towel but the mission and my team kept me going. We are not venture-capital funded (yet). We are a small and mighty team who are here to do what we can to help women around the world rise higher.



Deb: You've had a quite a journey. Are there any “lessons learned” that you’d like to share?

Kathryn: There are so many lessons, but the number one is really to just get started. Figure out what your why is, why this product or business, why now and go out and talk to people, ask questions, find out if this is a real need and, more importantly will people pay for it.


Deb: Who are your ideal clients?

Kathryn: Our focus is on women who are looking to go forward, faster in their businesses or careers globally.


Deb: What are some of your successes and challenges?

Kathryn: We recently were named Top 100 Startup of the Year and have received lots of accolades and press around our activities, however, the real success is that we have had our first customers, real people who are not within our close network that have booked time with our experts. That is so validating and it keeps us going through the challenges. I’d say the challenges are like so many businesses, trying to do a lot with a little. We operate with a small team, not a lot of capital from outside investors but we are making it work!


Deb: That sounds fantastic. What inspires you to do the work you do?

Kathryn: The fact that I know it will have an impact, we are building something useful, something that will help women around the world start, build and grow businesses or help them rise higher in their careers.


Deb: What’s your vision for your business?

Kathryn: Our goal is to help women rise, one answer at a time.


Deb: You've got a lot going on. What is your favorite activity to relax and unwind?

Kathryn: I like to spend time with my kids, watching them read or listening to them practice their instruments or watching them play sports, it’s truly a blessing and I enjoy it so much!


Deb: What do you wish you could tell your younger self?

Kathryn: That old saying, you wouldn’t worry so much about what people think of you if you realized how little they did is so true. So many of us live in fear of what people think, I’m not saying to go out and be rude or disrespectful but go out as if everyone wants to see you succeed because there are more people who do than you realize.


Deb: What do you think are the top 3 traits an entrepreneur must have?

Kathryn: 
1. Resilience -- this is not easy, it’s a day to day up and down. You must be able to see the why clearly so you don’t get caught up in any one little thing that can throw you off.

2. Realize it’s a marathon not a sprint -- too many “gurus” are out there talking about getting to 6 figures in 6 months, it’s just not the reality for the vast majority. In my experience it takes 18-24 months for a business to catch fire and that is consistently showing up and working hard.

3. Ability to prioritize -- you just simply cannot do it all. Find the two or three things that are important each day, week, month and focus on them.


Deb: Thanks for joining me today, Kathryn. Please share website and social media URLs.

Kathryn: I've enjoyed it, Deb. Here are my website and social media links.

http://wiseher.com
http://linkedin.com/in/katkrose
http:/twitter.com/katkrose
http://twitter.com/getwiseher
http://instagram.com/getwiseher
http://facebook.com/getwiseher



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How She Does It: Alicia Williams, Co-Founder & CEO of Aliste Marketing

Alicia Williams

About Alicia Williams

As the Founder & CEO of Aliste Marketing, Alicia Williams is the marketing professional mastermind behind the visionary concepts. She helps clients transition from unseasoned startups into unfettered successes.

Her impressive personal accomplishments and passion for helping fellow entrepreneurs realize their own dreams has garnered her numerous accolades. These include the 2016 Outstanding Women of Family Business Award Recipient, recognition as one of The Worcester Business Journal’s 40 Under Forty, and the honor of being the Spotlight Entrepreneur for Capital One Spark.

At age 21, Alicia launched her new venture from her laundry room during an economic recession when entrepreneurship was highly discouraged. Alicia refused to believe that her creativity and passion were limited to the 9-5 corporate realm, and more than a decade later, she continues to break the status quo as an industry leader.

Alicia’s gift for out-of-the-box creative strategies with real metrics to show ROI have won her a dedicated client base as well as the attention of branding giants like Microsoft and Staples both of whom have invited Alicia to present her take on marketing strategy. She’s also a Certified Women Owned Business, HubSpot & Sharpspring Partner Certified and Constant Contact Certified Authorized Local Expert. As a valued media commentator, Alicia has been featured on USA Weekly, Authority Magazine, Thrive Global, CMS Wire and CBS Radio The Sports Hub.

She is the author of a boundary pushing marketing book, which lifts the curtain to give readers a glimpse at a highly actionable, step-by-step marketing plan that helps puts you, the business owner, in control of your own destiny.

About Aliste Marketing

Our award-winning boutique marketing agency services aim at turning your unique story into an opportunity for brand recognition and, best of all, long-lasting success.

Alicia Williams, Co-Founder & CEO of Aliste Marketing



Deb Bailey: Welcome to the Secrets of Success blog, Alicia. Let's get started! Are there any lessons learned from your business that you'd like to share?

Alicia Williams: Great to be here, Deb. Every day there is a lesson to be learned! I think a huge one is to practice gratitude even when things feel tough. To switch your mindset into celebrating the smallest wins helps me personally through the ebbs of flows of being an entrepreneur. Being aware of where your started helps you to appreciate where you currently are- even if that seems like a lull! Be present in your business, be aware of the client experience and be eager to solve the issues!


Deb: What inspires you to do the work you do?

Alicia: Inspiration surrounds me- it's taking a walk and seeing a horrible designed advertisement, it is driving down the highway and smiling at the amazing campaign across a truck. What inspires me each day is pushing the boundaries of what I can do as well as the ideas that businesses have never thought of- that is what drives me. I’m inspired to see where this entrepreneurial journey will take me- I am just getting started.


Deb: What advice would you give to women entrepreneurs who are just starting out?

Alicia: Trust your gut- and if you have a bad gut surround yourself with those you trust. Regardless if your gender, running a business is not easy but it is the best choice I ever made. Have an idea that solves a need, listen to feedback from the market and those in the community, be strong in your decisions but ALWAYS remember where you started and support those that are starting this journey as well.


Deb: Great advice! Entrepreneurs are usually busy all the time. What's your favorite activity to relax and unwind?

Alicia: This is a funny question for me! I have young kids so the idea of relaxing and unwinding is a foreign concept at this point in my life. When I do have those 5 minutes to myself I really enjoy blasting my Pandora Alicia Keys station and redecorating my home. We have a joke in my family that you can never just walk in and sit down, I probably moved the couch!


Deb: What do you wish you could tell your younger self?

Alicia: Just breathe everything is figureoutable. The nay sayers and obstacles that I had to overcome to be where I am today, although at the time it didn’t feel like it, they were so important to helping shape my back bone and determination to succeed. Trust in yourself and stay true to what you believe- regardless of where the market takes you.


Deb: Thanks for stopping by, Alicia! Before you go, please share your website and social media URLs.

Alicia: Enjoyed it, Deb. Here are the URLs.

https://www.facebook.com/AlisteMarketing/
https://www.linkedin.com/in/aliste/
https://twitter.com/AlisteMarketing

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Diane Allen: Art Collector, Creative Entrepreneur & Philanthropist on Women Entrepreneurs Radio

Diane Allen: Art Collector, Creative Entrepreneur & Philanthropist
Show #508

Diane shares her experiences and thoughts on:

  • How to support causes while supporting emerging artists 
  • Advice on how to start collecting art and why it is accessible to everyone
  • Female entrepreneurship & the future of philanthropy


Diane Allen is a renowned creative entrepreneur, jeweler, innovator, philanthropist and true Renaissance woman. Involved in a wide array of artistic endeavors, Diane opened her first fine jewelry store, 23rd Street Jewelers in Santa Monica in 1981.

While she has supported numerous charities throughout her career, including serving on the Boards of the VIA Art Fund and the DesertX biennial, Diane has also targeted healthcare and medical management as the leading causes of her fundraising and support efforts over the past decade.

Diane Allen: Art Collector, Creative Entrepreneur & Philanthropist As the Executive Vice Chair of PHASE ONE’s Board of Directors, Diane has helped raise over 20
million dollars for the organization dedicated to funding first round of clinical cancer trials, and has enlisted a network of over 3,000 donors to date.

Additionally, Diane is very passionate about implementing solutions for the national opioid addition crisis as it enters epidemic levels. She has founded multiple methadone clinics, which currently accept over 700 visitors daily.

Diane loves making a difference in the world and when she has time in between harmonizing her creative, philanthropic and executive purists, she can play a mean game of tennis.

www.dianeallenpresents.com


Listen on Podomatic:
https://www.podomatic.com/podcasts/dbcoach/episodes/2019-11-11T07_49_19-08_00


Subscribe on iTunes:
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2


Listen on Libsyn:
http://womenentrepreneursradio.libsyn.com/diane-allen-art-collector-creative-entrepreneur-philanthropist

Diane Allen: Art Collector, Creative Entrepreneur & Philanthropist


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How to tackle web hosting like a girl boss!

two women working on a laptop

You’ve done it. You took the huge step of the building and launching your own business—congratulations are most definitely in order! However, if you thought it was hard to get to this point, the challenge is even more difficult from here. How do you make the consumer aware of your brand? How can you make your business the most successful version of itself it can be?

One truly significant way to grow your brand is through the internet. After all, the first thing most of us do when we learn of a new business or brand is google (usually on our phones)! A 2016 study by Thrive Analytics, a digital marketing research firm, found that 30% of consumers would not even consider a business that didn’t have a website. That same study found that 70% of shoppers do searches on their mobile for product and service categories.

Now, you may think that having a social media presence on platforms such as Facebook or Instagram is enough—and for some people, it may be. But if you want your brand to shine, it needs its own home on the internet. A professional website establishes credibility, helps with marketing, and provides the opportunity to conduct more sales (potentially 24/7). It gives you complete control over your image and getting a website sooner rather than later means that you’ll have one less thing to worry about by the time your business has grown.

So, how do you go about making a professional website? You can always go the easy (but expensive) route of hiring a professional designer and site builder to do the whole thing...but we get this might not yet be in the financial cards. Another option is the DIY-ish approach, where you find the best web hosting service and build your site yourself.

While this is technically something you can do completely on your own from the ground up, most of us aren’t tech geniuses with amazing coding skills, able to drum up a beautiful website from a combination of zeros and ones. To that end, most web hosting sites offer ready-made templates that can be customized to your heart’s content. The best ones offer responsive, dedicated customer support, too, with lots of tutorials and step-by-step how-to’s.

When looking at different web hosts, aside from customer support and how easy it is to design your site, there are a few different additional considerations you should look at as well. Among the most important is the performance, or how reliable and fast the hosting is. Look for companies with fast uptimes, which just means how long it takes for the site to load. Secondly, the main reason we’re guessing you’re doing this yourself is price—so make sure to look for web hosts that have a variety of payment plans, especially since you might find that the web host you initially chose doesn’t work for you. Finally, check out the additional services, software, and integrations the web host provides. And make sure that you’re not just getting all the bells and whistles because they sound cool, even if you don’t need them.

Good luck with your website journey— We are rooting for you! #womensupportingwomen

Photo credit: CreateHer Stock
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Mystery Author Faye Snowden on Women Entrepreneurs Radio

Faye Snowden
Show #506

Faye Snowden is the author of three published mysteries with Kensington— Spiral of Guilt (1999), The Savior (2003, 2004) and Fatal Justice (2005, 2006).

She has published short stories and poems in various literary journals and small presses including The African American Review, Calliope, Red Ochre Lit, Bay Area Poets Coalition and Occam’s Razor.

A new book, A Killing Fire (Flame Tree Press) made its debut in August, 2019.

Aside from her publications, she also managed two boys, a husband, five dogs and three writing fellowships over the years. Today, Faye works and writes from her home in Northern California.

A Killing Fire by Faye SnowdenWebsite: www.fayesnowden.com
Twitter: @faye_snowden
Instagram: fayesnowden
Facebook: https://www.facebook.com/faye.snowden.9


Listen on Podomatic:
https://www.podomatic.com/podcasts/dbcoach/episodes/2019-11-05T22_00_00-08_00


Subscribe on iTunes:
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2


Listen on Libsyn:



Mystery Author Faye Snowden

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How Women Entrepreneurs Manage Intense Travel Schedules

Life as an entrepreneur is no easy task, especially as a woman. Flexibility and drive are necessary to adapt and face each obstacle that comes your way. Taking a look at how successful women manage their own schedules can give you insight into how you can better manage your own decisions.

With the increasingly global economy, travel is a factor often necessary for success in building a thriving business. It becomes practically inevitable. Regardless of whether your business is in the travel domain or another, having business trips mid-week or every other week can be a norm.

So, we wanted to know how some of the most incredibly successful women entrepreneurs handle their time in the air. These ladies fly more than most can imagine. Their tips are great for either vacation or business travel. We can see that they have mastered how to manage productivity, stick to self-care and prioritize comfort. With their tips, you can also take your business ventures to the next level and manage your travel time effectively. Take a look at these easy tips Reservations.com collected and next time you fly you can incorporate them into your own routine.


Provided by Reservations.com
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"Why it's Time To Get Visible In a Real & Big Way and Stop Hiding Behind Your Keyboard" with Kellsie Moore of Be Marvelous You on Women Entrepreneurs Radio

Kellsie Moore
Show #509

Kellsie shares why video is a must for marketing online, how to connect with your audience without coming across as fake or stiff, what social media platforms you should be focusing on for your video strategies, and more. 

Kellsie Moore is an Actress and On-Camera Expert for high-achieving, purpose driven Entrepreneurs to help them craft their unique message in a way that creates a powerful and authentic connection to their audience so they can stand out from the crowd and create a magnetic brand. 

Everything she coaches stems from a success, growth mindset perspective to help her clients become more natural, comfortable, charismatic and confident in front of the lens to make the impact they desire in the most accessible way possible, through video. 



Free training link:

Retreat info Nov 15-17th Denver, CO

Instagram @kellsie_moore 



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How to Be a Good Manager

woman standing at a white board in a business meeting
You may be working hard towards your next career goal; becoming a manager. Dreaming of the time your director will present an offer letter to your next adventure — leading your own team.

Or maybe you are on the opposite side of this and already have your own team, you are just wanting to improve your leadership approach. Regardless of the two differences, becoming a manager is like rocket science.

You are leading the biggest asset of the company; employees. This isn’t easy, and there isn’t an easy step-by-step guide on how to be the perfect manager for every team. Every company has a different set of goals, expectations, team members, and company culture.

Luckily, Fundera connected the dots on some of the most common characteristics good managers have and how you too can better your practices, and company culture.

Think about it, companies couldn’t succeed without having a strong, hard-working team standing behind them. Even with the development of AI in the workplace, they still haven’t mastered a seamless business structure without the act of human individuals.

Remember: Employees don’t leave their companies, they leave their managers.

What Are the Characteristics of a Good Manager?

Managers don’t just get handed their position just by chance, they have put in the hard work to earn the spot they are in. They have mastered the industry they wanted to lead, whether that was on their own time or supported from moving up the corporate ladder within the same company. Fundera laid out the 6 common characteristics successful managers have in this infographic.

1. Leadership

Successful leaders influence their team to come into the office with their best selves every single day. They’re always looking at the big picture in a positive mindset and know when to proactively reach their next set of goals.

2. Expertise From Experience

Most of the time, leaders have years in this field. They have made it work through the good and bad times with their team, and are always exceeding expectations. Most importantly, successful managers have put in the needed time to master the subject to help their team every step of the way.

3. Reliability

Managers are always the point of contact when something good or bad happens. Managers pick up the slack when times get tough, and they are the ones making the calls and answering any questions. Showing your honesty, sticking to your word whilst putting out the fires and celebrating the achievements.

4. Time Management

As managers are in control of their teams time, being realistic with their time frame can lead your team stress-free. Along with that, good managers schedule weekly, monthly, and yearly goals breaking down each step of what your team is wanting to work towards collaboratively.

5. Communication

Communication is key in any sort of relationship. Effectively communicating clear expectations and listening to what your team may be having struggles with can ensure constant growth. Knowing what is working good and not so good can help you allocate extra time need to be spent elsewhere.

6. Organization

As managers are delegating time and directing those that may need extra resources and training, organization is key. Staying organized with you and your team’s time and having easy access to any resources that may be needed.

Check out our infographic below to see our 7 easy ways to improve your managerial skills.



How to Be a Good Manager

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Tips To Elevate Your Online Listings

tips to elevate your online listings


No matter what you’re selling online, writing creative listings that grab the attention of buyers is the key to success. Online users skip through each listing quickly, only stopping when words pique their interest. This means you need a marketing strategy that uses the right words and headlines to engage with consumers long enough to make that sale.

Keep Consumer Psychology in Mind

Using psychology is an effective way to appeal to customers. Writing listings with just the right wording can engage buyers and keep them reading and interested.

Use these tips to get the most from your listings:

Build emotional ties

People respond well to positive feelings. Create a genuine connection with customers by adding in words that garner an emotional response.

Provide the facts

To make the information in your listing more authoritative, back up what you’re selling with accurate stats and explanations.

Anticipate consumer needs

Determine what your customers are looking for and look ahead to how you can provide a solution to their concerns.

Spotlight your prices

Online sales need to factor in pricing. Consumers are more apt to buy something if they think they’re getting a deal, so make sure different price points are easy to read.

Specific Listing Elements to Keep in Mind

It’s not just the psychology behind persuasive copy that’s going to get your listing the attention it needs – there are specific elements that go into making online listings pop:


  • When you post matters, so you can get the most exposure from your listings. Evenings after 5 p.m. and weekends see more online activity as consumers have more time to shop.
  • Accurately describe what you’re selling, using bullet points when possible, for easy reading. Consumers want to know exactly what they’re buying.
  • Add images, videos, and other interactive elements. Consumers want to see what they’re buying, and visuals can give them more confidence in what you’re selling.


How to Create Text That Stands Out

Don’t forget to create text that’s unique and stands out. The first thing consumers will see is the title or headline, which should be eye-catching and compelling. Keep headlines relevant and short – anywhere from 40 to 80 characters is ideal.

Other ways to make text stand out:


  • Use adjectives that are bold and rich in context. Instead of describing something as “nice”, substitute power adjectives such as “state-of-the-art”
  • Optimize font by making it easy to read – a good option is sans serif Verdana, using 10 to 14 pt for the main copy of the listing.


In order to make your listings stand out, you need to make sure every aspect of the listing is attractive to consumers. With the above tips in mind, you’ll be able to write online listings that help you make the sale, beating out your competition with the power of words. To download or save these pointers, check out the visual below by ForSaleByOwner for a culmination of their listing tips.





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Karinna Karsten: Tech & Media Entrepreneur and Relationship Expert on Women Entrepreneurs Radio

Karinna Karsten
Show #507

Karinna Karsten is well-established as an authority in the dating industry and helps people improve their relationship lives. She lives and breathes as the modern reincarnation of Sex and the City, dealing daily with the dating problems and challenges we face today.

Karinna is the CEO & Founder of an upcoming app revolutionizing the way people make relationship decisions. From why did he ghost me to how to find the perfect partner - she helps thousands of millennials daily to navigate their app-dominated complicated dating lives.. Karinna started her career as an international model and Elite Look of the Year Finalist, travelling the world before discovering her passion for human connection and emotions. As a relationship advisor she appeared in major publications like Cosmopolitan, SELF, Women’s Health and networks like CNN, NBC or OK! as a celebrity relationship expert.

Karinna is also the founder of LOVE TV, a platform dedicated to providing success-minded individuals empowering love content to create meaningful relationship experiences. Karinna brings more than a decade of experience, data and research to the eternal topics of love, wellness and intimacy by creating real-world solutions for the dating and relationship industries.

At LOVE TV, Karinna has successfully developed a sought-after digital platform by addressing users’ obstacles in dating and relationship building, while executing record-breaking partnerships with millennial-focused companies. Examples include a Valentine’s Challenge with PicsArt and launching newsworthy Joint Ventures with Pluto TV and Shout Factory for the Dr. Ruth Birthday Marathon in 2017.

Karinna is a member of the Board of Advisors for the Influencer Awards 2018 in Los Angeles. She also speaks at leading industry conferences such as the International Dating Conference Miami, Media Summit NYC, and Digital Hollywood Los Angeles.

Karinna is the author of Intimate Wisdom: The Sacred Art of Love which was a bestseller on Amazon and the creator of Sacred Love-Making, which was distributed by Netflix. Currently she is working in the field of AI and relationships and ready to further transform and disrupt the dating industry.

https://lovetv.co/

https://www.relationship-ai.com/


Instagram: @Karinnakarsten


Listen on Podomatic:
https://www.podomatic.com/podcasts/dbcoach/episodes/2019-10-22T22_00_00-07_00


Subscribe on iTunes:
https://itunes.apple.com/us/podcast/women-entrepreneurs-radio/id939410730?mt=2


Listen on Libsyn:
http://womenentrepreneursradio.libsyn.com/karinna-karsten-tech-media-entrepreneur-and-relationship-expert


Karinna Karsten: Tech & Media Entrepreneur and Relationship Expert



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How to Take More Risks to Reach Success

It’s easy to become complacent. We live busy lives and sometimes we learn to love when things slow down. In life, you may be happy with your home and relationships. At work, you might be grateful for a steady income and great colleagues. These times are great to reflect on your progress and set future goals for yourself.

They say that if your dreams don’t scare you, they aren’t big enough. That’s because it usually takes some risk to get there. Taking risks can be scary because there is a threat of failure, but by playing it safe, you could miss out on opportunities to grow.

In your career, you may take the chance and offer new ideas or apply to positions outside of your comfort zone. It may even mean changing your entire career path to find your happiness and success. Entrepreneurs are no stranger to taking risks. When they do face failure, they take it as a learning opportunity to make them even stronger.

Whether you decide to move to a new city or face your fear of heights, taking risks is a great way to show yourself what you’re made of. With the right safety net or backup plan, you can take risks rather safely too.

For a fun spin on risk-taking lessons, look to some of the riskiest professionals in the biz: stunt drivers.

You don’t have to risk your life, but these pieces of advice from stunt drivers can help you evaluate the risks you do want to take and reach success at the finish line.




risk-taking-lessons-stunt-drivers


Infographic from https://www.thezebra.com/
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5 Tips for Creating A Search Engine Optimized Website

SEO picture
by Marla DiCarlo

If you build a beautiful website, but there’s no one around to see it, does it still exist? Unlike the similarly posed philosophical question about sound, there’s little debate here. Your site does still exist, but if you aren’t getting traffic, then it’s easy to feel like your website doesn’t matter.

Search engine optimization, or SEO, is the key to getting search engines to rank your website on the first pages of search results. 75% of searchers will never go beyond that first page of results. So, it’s crucial to search engine optimize your website.

Here are five tips for creating a search engine optimized website.

Tip #1: Choose Your Keywords Wisely


The foundation of a good SEO strategy lies in keyword research. Start by figuring out what people are searching for within your niche. Look into search volume for relevant terms to see if people are searching for that keyword and to see how competitive it is.

There are three basic types of keywords: short tail, medium-tail, and long-tail. Short are usually one-word highly competitive keywords with a lot of search volume. Long-tail are several word keywords with very low competition and lower search volume. Aim for medium-tail keywords, because they have less competition but still have a decent amount of search volume.

Once you’ve decided on a list of keywords, place them in strategic places around your website. These places include:


  • URLs
  • Meta Descriptions
  • Title Tags
  • Headers
  • Body of Website Text

Tip #2: Maintain a High-Quality Blog


A HubSpot study found that the more frequently a company writes blogs, the more their organic traffic increases. Blogs provide a place for keywords and direct people towards your website. Additionally, it’s an excellent opportunity to create high-quality content that people will want to link back to on their sites. These links are called inbound links, and they’re essential for any successful SEO campaign.

When it comes to blogging, you shouldn’t just cram a bunch of keywords into a page and hope that it works. Blogs are also an avenue for you to communicate with your visitors. Focus on creating engaging “evergreen content.” This is content that stays relevant for a long time. Since SEO often takes a while to build, your blogs need to be written to outlast trends.

Plus, there are several SEO blogging best practices to keep in mind:


  • Optimize those meta descriptions and use all the characters.
  • Make sure you optimize all your blog images with image alt text.
  • Only pick 1-2 keywords per blog post and incorporate them organically in your post.
  • Be sure to put them in your title tag, blog URL, body, and header.


Tip #3: Intuitive and Responsive Design


Did you know Google really loves mobile. In fact, they say it’s the third most important factor in determining site rank. Beyond that, they crawl the mobile version of your website, before the desktop version. So, when it comes to design, you need to make sure that your website is responsive and mobile-optimized.

On the topic of design, it’s vital that crawlers can easily access your site. If you don’t know, search engines use something called crawlers (also called spiders or bots) to index websites. Sites unknowingly block these little bots by txt files, HTTP headers containing status codes, and meta tags blocking crawlers. Be sure you aren’t unintentionally blocking these little spiders from crawling your pages.

Finally, when assessing design, you need to have a robust internal linking strategy in place. Internal links help search engines understand the structure of your website and allow you to prioritize your most important pages.

Tip #4: Optimize Those Meta Descriptions


Meta tags and meta descriptions describe the page or post to potential visitors. Search engines often take these meta descriptions and tags and display them alongside the corresponding search result. They’re an opportunity for you to provide a snippet to explain what visitors can expect when they visit your page.

These are important, because it’s your pitch to entice readers to come to your website. You need to make sure to include your keyword in the meta tag and description organically. It can’t seem like incoherent, keyword-stuffed text. While search engines say that they don’t use meta descriptions or tags for SEO ranking, they are important to increase your click-through rate.

Tip #5: Increase the Speed


Google prioritizes site loading speed in site ranking. So, when it comes to SEO for your website, you need to crank up that speed. There are several options to increase your website’s speed. Some of them might require help from a developer, but there are several quick things you can do to speed things up:


  • Make sure you’re caching.
  • Decrease image sizes and compress images.
  • Embed large files rather than loading them onto your website.
  • Remove unnecessary plugins.
  • Make sure all your scripts, themes, and plugins are up to date.


If simple fixes don’t do the trick, it might be time to call in some help. You may need to change your host or adjust some more advanced codes and processes on the backend of your site. However, do what you need to do to make sure your site loads quickly.

In Closing: 

Creating a Search Engine Optimized Website is Important
While this list of tips is in no way complete, it’s a start to getting your website on the first page of Google. Don’t underestimate the power of SEO and its effect on your future success. If you try these simple tips, you’ll be well on the path to being on that first page of search engine results. Soon, you won’t have to question your website’s existence with philosophical questions.

About the Author: Marla DiCarlo is an accomplished business consultant with more than 28 years of professional accounting experience. As co-owner and CEO of Raincatcher, she helps business owners learn how to sell their business so they can get paid the maximum value for their company.

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