Attract the Right Influencer With Content Marketing

Traditional forms of advertising just aren’t working any more. Over the past few years marketers have had to tap into their creative sides in order to dish out techniques for effective and modern marketing campaigns.

Content Marketing

Content marketing is one great way to do that. This type of marketing involves the creation and sharing of online content such as blogs, videos, pictures, and social media posts. These posts allow businesses to provide information quickly, simply, and in an aesthetically pleasing way.
While content marketing doesn’t necessarily push any products, it can help steer prospective clients to your brand. If done properly, consumers will be more easily persuaded when it comes to your actual marketing message.

Content marketing is relatively simple to pull off. All you need is a reliable content production team, which can be easily outsourced if you don’t have the team in-house.

Influencer Marketing

Using influencer marketing is another effective way to get your message across. Influencers are seen as regular people, and so, when they promote a product, it is often received as an honest, and authentic recommendation rather than just another advertisement.

Choose the right influencer, and you could get a return on investment of up to 520%.

The challenge with influencer marketing, however, is connecting with the right influencer. Ideally, all you would need is a great product that appeals to the influencer and their target market. The influencer would organically pick up the product, and recommend it because they loved it.

But, unfortunately, in the real world, it’s not that simple. Most influencers will promote products for a fee. If they really believe in that product, they might agree to negotiating a reduced rate, but, in the end, they will most-likely want to be compensated.

That is, unless you can come up with a way to bring your product to their attention without directly approaching them.

Why Not Use One to Hook the Other?

Instead of looking at content marketing and influencer marketing separately, start thinking of them as a dynamic duo. A great way to start collaborating with influencers is by aiming your content at your chosen influencer’s target market and what is most important to them. Do your research. Find out what lifestyle products they use, what causes they support, and what demographic they belong to.

You could write a blog post about a fundraiser for a charity that this specific influencer supports. You could also make a video in response to concerns that their followers have raised. The idea is that you want to be seen as a valuable resource, whether you’re paying the influencer or not. If you can get on their radar, they’re more likely to approach you.

This infographic from Small Biz Genius

8 Interactive Presentation Tools for a Successful Conference

woman leading meeting
Attending conferences, meetings, summits, workshops and seminars have positive impacts on businesses. They offer an opportunity to meet new people and gain knowledge.

It takes the input of two parties to make a conference successful: the presenter and the audience. Audience engagement is much easier and more interactive nowadays thanks to communication technology. There is a variety of tools and apps designed for this very purpose, and they come with a host of varying and handy features.

Here is a review of 8 of the best interactive presentation tools.

1. BuzzMasters

BuzzMasters takes audience engagement to a whole new level compared to most other audience engagement tools. It is unique for its incorporation of actual human moderators who moderate responses from the audience in real time. These moderators are professionals who are either qualified journalists or experienced event managers. Their work is monitoring the responses coming from the audience and sorting the data for a more organized and professional appeal.

BuzzMasters, the moderators, can also draft new questions as the presentation goes on and prompt even more input from the audience.


2. eventScribe

eventScribe is a comprehensive live voting tool that comes with a wide range of additional functions. It gives both the presenter and the audience the ability to interact on a deeper level albeit on virtual space. Some of the capabilities offered to the audience members include posting comments and asking questions. The speaker can control the direction of the discussion at certain levels.

This app also comes with a presentation-sharing feature whereby the audience members can download and annotate presentation slides. Audience members also have a private networking space where they can hold discussions on a wide range of topics.


3. Mentimeter

Mentimeter is the best online voting tool by current standards. In fact, it is more than just a voting tool. It leverages the flexibility of technology to make conferences more interactive and successful. It comes with a wide range of features that every online conference need.

For starters, this app has a voting feature capable of tallying up to 30,000 votes per minute – this makes it especially ideal for large online conferences. The polling feature accommodates a wide range of surveys including multiple-choice questions, word clouds, rating scales, and even open-ended questions. What’s more, the surveys can be branded to reflect your conference or company for a more professional appeal.


4. swipe

Swipe offers all the typical features available in most virtual interactive presentation tools with a bit of greater finesse. It operates on a web platform whereby conferences get unique URL tools where presenters and audience members can interact. The web platform accommodates a wide range of capabilities including sharing files, providing commentary, and even composing a wide range of polls.

The unique feature about Swipe is its ability to share video files by embedding them from online video platforms such as YouTube and Vimeo. This makes the presentation more interactive as videos provide better communication capabilities compared to slides and written documents.


5. Crowd Mics

Crowd Mics is an excellent app for interacting with the audience in real-time, one-on-one during the course of the conference. It is essentially an app that gives the audience’s phones the capability to function as microphones. This way the audience can pitch in on the topic of discussion directly and personally unlike most other tools that are mostly virtual. This leads to more productive discussions and, consequently, success. This app also comes with polling and commentary features. What’s more, the speaker gets to control the direction of the discussion through an iPad application that controls the communication platform.

The only downside of this app is that it is not suitable for remote conferences as the speaker and audiences have to be in the same room to interact.


6. Glisser

Glisser is one of the most dynamic interactive presentation tools in the market today, thanks to its variety of unique and convenient features. It brings the presenter and audience together at a greater level and also functions as a live voting tool.

Glisser gives the presenter the ability to reach more members of the audience with the app’s sharing tool – presenters can send slides of their presentations directly to members of their audience through a mobile application. The presenter can also craft surveys and polls of varying types, including multiple-choice and open-ended questions.

Audience members, on the other hand, have the ability to like and comment on individual slides in addition to voting. They also have a private social media network where they can interact one-on-one.


7. Presentain

Presentain offers a variety of features convenient for both presentation and polling purposes. It is easy to use and ideal for remote conferences.

Presentain works with Google Drive to give presenters greater coverage. Presenters can share slides, PDF, and PPTX documents with their audience members live via a web platform accessible using a unique URL. The audience members can then view the files and make their own conclusions. They can also share interesting slides with each other and hold one-on-one discussions.

Presenters can also create live polls and get feedback about their presentations from the audience. Audience members can also ask questions in real-time.


8. Catchbox

Last on the list is Catchbox. It is unlike any other tool on the list. It also lacks some of the conveniences afforded by virtual technology, but it offers a fun way to interact with the audience.

Catchbox is essentially a microphone fit into a box. It is unique in that the speaker passes it on to members of the audience by throwing it – it is easier and much more fun than passing it around hand-to-hand. The audience members get to voice their opinions and throw the box back to the presenter. This additional aspect of fun makes conferences much more engaging and leads to success at the end of the day.



Holding a conference has never been easier as it is nowadays, thanks to these and more audience engagement tools. They offer a wide range of features that make it easier for presenters and audience members to interact, thus making conferences more successful.

Author Bio: Billy White is part of the writing team behind E88 Bangkok, the creative space features meeting rooms and seminar rooms in Bangkok. He likes to write about tech, lifestyle, freelancing, and how to free yourself from the typical 9-5.


"Can You Make Money with a Podcast?" with Kerry Heaps on Women Entrepreneurs Radio

Kerry Heaps
Show# 498

Kerry Heaps returns as co-host for this episode about making money from podcasting. Deborah and Kerry discuss:

Should you start a podcast for money?

How podcasters get paid

Good reasons to start a podcast

A seasoned Entrepreneur of 14 years, Kerry Heaps is the Publisher of Pageant Platform Magazine and the Host of Pageant Platform Podcast.  She is also the Founder of Pitch like a B*tch Media, an online resource for Entrepreneurs and Business Owners that want to gain more media exposure and Book.Speak.Repeat. a speaker submission service.  

She is the Author of Pitch like a B*tch, Top 10 tips to pitch like a Pro (December 2018) and the Create your own Media series for Podcasting, Publishing and Publicity.  Kerry has an extensive background in Sales, Networking, Recruiting, and Training. She is a former Model who specialized in Trade Show and Print work, and an experienced judge on the beauty pageant circuit.  

Pitch Like a B*tch Media,  
Pageant Training: 
Pageant Platform Magazine: 

Mentioned on this podcast:

Why Are There So Many Podcasts?

The Truth Behind Podcast Guesting

Subscribe on iTunes:

Kerry Heaps on Women Entrepreneurs Radio


How a Road Trip Develops Your Leadership Skills

Driving from point A to point B might seem simplistic, but the planning that is taking you on your journey is where the leadership development begins. Planning and executing a plan of action takes courage to whip up the details of your trip. You may have been overlooking your leadership capabilities until now because we are here to compliment you on all your road trips and teach you that what you have embarked on the road has crafted you into the great leader you are today.

CarRentals has put a unique twist on pulling leadership skills from life's endeavors in this guide to 8 leadership lessons the road has taught us. You’ll recognize your leadership skills from your courage to adapt to breakdowns, collaborate with your co-riders, being open to new experiences and more. Check out all the leadership lessons a road trip can teach you below!

Leadership Lessons Learned From Road Trips

33+ Startup Statistics for 2019

These days, it feels like we are surrounded by successful startups. New time-saving conveniences launch every day, and the market for startups has never been better. However, the truth is that only 10% of startups are able to make it out of the gate every year. This is because startups are inherently risky as the first few years are dependent almost entirely on seed funding. So, what does it take for a startup to be successful? In order to answer this question and track startup trends, Embroker compiled a guide on the 106 must-know startup stats for this year. Take a look at the infographic below for some of the key findings, and visit the full guide for a deeper dive.

33+ Startup Statistics for 2019

Infographic by

How Mentorship Can Keep Your Remote Employees Happier

woman working on a laptop
by Baili Bigham

Digital technology has made a tremendous impact on the way people go to work. In fact, the digital nomad trend has risen in popularity as remote work has become more normalized.

This offers benefits for both employees and their managers. Workers who can’t stay put in one place, or who want to travel the world are happy in careers that don’t require them to show up at the same office each day. Meanwhile, managers can hire the strongest candidate for a job, coordinating with their teams from afar by using continuous performance management review software.

Of course, the digital nomad lifestyle naturally affects the supervisor/employee dynamic. Management techniques that may be effective in an office setting won’t always be as effective when employees work remotely.

It’s true that you won’t be able to check in on your remote employees in the same way you would if you shared an office. However, you can still provide the kind of feedback that helps you cultivate strong professional relationships with every member of your team. Keep the following tips in mind, and you’ll be able to forge positive mentor/mentee relationships with your employees no matter where they work.

The Essentials of Mentoring Digital Nomads

According to a recent survey, 65 percent of employees want to receive more feedback from manager than they currently get. Providing constructive feedback helps a worker know if they’re meeting your expectations, and how they can further improve. It also gives them the opportunity to voice their own insights or concerns.

Thus, it’s necessary to establish regular processes for offering your remote workers the feedback they want. Using management tools to set deadlines, track progress, and conduct weekly check-ins is a great way to start familiarizing yourself with the practice. Employees can work more confidently if they know they’re on the right track each week.

These tools allow you to design custom weekly check-ins you can use to gauge how your employees feel about their performance, while also providing feedback if they need to make adjustments. You can also use these tools to set clear objectives so your employees know what they are expected to achieve, and whether they’re making great progress.

However, merely tracking progress isn’t enough. To truly become a mentor to your remote employees, you must also identify when they’re struggling, provide encouragement when they feel lost, and generally help maintain their enthusiasm for the organization’s goals.

Plan regular virtual sessions that focus on specific, practical goals, and check in with employees to ask how they’re doing in a general sense. Don’t always feel the need to ask them if they think they’re on track to reach their objectives. Instead, ask them if they feel they have the resources they need to succeed in their roles.

Also, ask them if they feel satisfied with their work, and what you can do to boost their overall satisfaction. Give them the chance to suggest ways of boosting their own engagement. Acknowledge that not being in the office might put them at some disadvantage, and find out what steps you can take to address any issues that arise from the remote work experience.

You can also use these meetings to recognize them when they achieve major goals, and to remind them how the work they do contributes to the overall mission of the company. This is a simple way to keep them engaged and let your remote employees know they play valuable roles in the organization.

Experts point out that you shouldn’t expect the pace of these meetings to be natural and perfect at first. As you and your employees grow accustomed to this new way of giving and receiving feedback, you’ll get a better sense of how regularly you need to meet.

That’s key to mentoring digital nomads. The experience of providing regular reviews is much more natural in an office setting, when you can simply visit their desk any time you wish. However, there are already some tools available out there to help mentoring remote teams, such as Mentor Scout, Zoom, Appear or

So go ahead and start scheduling those remote sessions with your team. There will likely be an adjustment period, but over time, you’ll all get used to the idea of cultivating a mentor/mentee relationships in this manner. As a result, your employees will be more engaged, enthusiastic, and appreciative of your management style.

About the Author: Baili Bigham is Content Manager at 15Five, continuous performance management software that includes weekly check-ins, OKR tracking, peer recognition, 1-on-1s, and 360° reviews. When Baili isn’t writing, you can find her binge reading a new book or strategizing ways to pet every dog in San Francisco.


Five essential ways to make your work environment more female friendly

Jean Boler
by Jean Boler

Face it, equality between the sexes is a work in progress. In the history of the human race, female empowerment is a relatively recent concept.

After all, women in this country didn’t get the right to vote until one hundred years ago, and their right to work wasn’t legalized until 1964 when Title VII was passed outlawing discrimination against them.

Today the objective evidence of sex discrimination is everywhere: the lack of women at the higher levels of power in business and government, the #metoo movement and all its fallout, the travesty of the USA Women’s soccer stars being paid a fraction of what the losing male soccer players make. It’s a problem with roots stretching back into history that is often blamed on biology.

And yet, we now live in a country where 40% of households are headed by women and 47% of the country’s workforce is female. We can’t afford to wait for men to voluntary hand over an equal share of the economic pie.

If every working woman did a little bit more to nudge, cajole, and pressure their employers, change might come faster. So what are the 5 things that we can all do to make our work environments more conducive to female equality and advancement?

1. Speak up for yourself. 

This is hard and the only thing that makes it easier is having other women, and maybe even men, back you. If you have been working your butt off to launch a project and out of nowhere the company puts a man in charge, complain about it. If you’ve gotten along great with your manager until you had to brush him off at an after work party, speak up. Go to a trusted supervisor or go to human resources and explain what happened. Nothing may change right away, but you have planted a seed. I won’t lie to you, there are risks that you will be labeled as not on the team, but do you want to work somewhere with that kind of culture?

2. Become a leader. 

No matter what your job is, the powers that be appreciate someone who is willing to take responsibility. If you show you care about the business, you will have a solid platform from which to make suggestions about how the workplace could be fairer. You also model for your supervisors and peers what a confident woman can accomplish.

3. Be an advocate for other women. 

While it’s hard to stand up for yourself, it’s sometimes harder to stand up for someone else. If you are sitting in a meeting where other supervisors are justifying denying a raise to a stellar employee because she leaves work at 4:30 every day to pick up her kids, it is right to point out that she is back on her work computer at 8:00—and that she is more productive than the guy in the next office who is always burning the midnight oil. Taking it a step further to recommend that the company have policies that support caregivers (who are mostly women) is even better. In this era of low unemployment, there are many ways to show that such policies are good for the bottom line.

4. Call in reinforcements. 

There is power in making alliances at work. Studies have shown that men are more likely to take credit for women’s ideas than other men’s. If the woman whose idea has been poached protests, she’s seen as overly sensitive, but if another woman backs her up, with an observation that “Jane made that same point about ten minutes ago,” the dynamic shifts. Networking with other women and men not only means others will have your back, it can give you the confidence to assert yourself.

5. Find a good lawyer. 

Sometimes you have to bring in the big guns. If you have been denied promotions or pay increases that are going to less qualified men, or been fired for criticizing discrimination at your job, it’s time to hold that employer to account. You can try to work within your company first for your own peace of mind. If you’ve tried that route and gotten nowhere, however, there are good employment lawyers who will help you make your case. Slinking away to another job will not help move the equality needle.

Women have made progress in the workplace, it’s true. The pay gap shrank from women making 36 cents per dollar less than men in 1980 to 15 cents less in 2018. Finally closing the gap will take a push from all of us.

About the author: Jean Boler is a lawyer who has worked for decades on gender discrimination issues. She was lead counsel for the first sexual harassment class action: Jenson v. Eveleth Mines, which later became the subject of the book Class Action and the movie “North Country.” She is now at the Schaefer Halleen law firm where she concentrates on sex discrimination and harassment cases. She writes and speaks often about women’s rights. For more about Jean go to


virtual assistant
by Alex Jone

Is it correct to say that you are looking to hire a virtual social media assistant ? Or. on the other hand, do you have one and you're considering how to get them ready for your business venture?

The contracting procedure was monotonous; I went through 200 applications for a Shopify General VA. I recorded a few things I required assistance with, and I needed to test them.

When we chose who to hire, we built up a technique in getting our VA onboard with our business venture.

This appeals to the solopreneur who hasn't constructed business forms for this activity.

1. Build up a Blueprint

My regular everyday employment before was doing construction project management. We never began constructing a house without a blueprint.

The blueprint will oversee the whole project. But, it is uncommon to pursue a design on-the-dab. In the construction stage, you are compelled to manage certain situations and modify.

But you need to recognize the significance of having a spot to begin.

You should make the blueprint for your business before employing your first VA. My wife and I mapped out pieces of the venture that we needed to designate. This isn't complicated. We didn't have forms that required complex workflows; it was straightforward with several IFTT (if this, at that point that).

In our organization, we give new hires several job descriptions. What I suggest is giving them an assignment list — make it specific. You can add to that a rundown as you check your VA's range of abilities.

2. A Piece in a Puzzle

I figured this wasn't essential as we were designating legwork. But, my wife said that it would allow her to comprehend the specific circumstances and significance of the undertaking.

Any business venture should esteem every one of their workers regardless of their position. A riddle won't be complete without a missing piece, irrespective of how little that piece is.

3. Make Shared Folders

Working with a VA implies you don't get the chance to meet them face to face. In our organization, it's merely my wife and I. We take a shot at digital files through a shared Dropbox folder, or we send them over Airdrop. But this is beyond the realm of imagination with a VA.

So, we chose to figure out how to utilize Google Docs and Google Drive. Indeed, we were that uneducated about the Google Suite.

Work with your VAs utilizing this shared folder framework. Assemble a drive where all your records will be located; you can give them get to but don't make them an owner.

This is the place we work from now.

4. Gain proficiency with a Screen Recording App

Figure out how to utilize a screen recording app. This is additionally my first time recording my screen to show our VA how to accomplish something. Regardless of whether it's tied in with bringing in an item in Shopify, editing images, or building a Facebook app — everything can be clarified with a screen recording app.

The primary programming we utilized was a web app called, Loom. This is beginner friendly, and anybody can use it. The issue with the app was that it continued getting cut off following ten minutes. I can't in any way, shape, or form clarify Facebook advertisements in ten minutes, so I needed to make sense of another app.

If you are a Mac client, I suggest using the Screenflow App. It has somewhat of an expectation to learn and adapt; but thirty minutes of watching two or three videos will give you information. This is the place we record all our tutorial videos for our VA.

5. Require Daily Checking

Tell your VA that you will record their screen while they work and that you will require a daily check in with them.

Recording their screen while the work involves rules. With our VA, we disclosed to her that we'd test it out for about fourteen days and check whether we would continue with it or not.

For me, it's not about the hours worked, but rather the results that they produce. It doesn't make a difference if they worked over eight hours of the day, but didn't get the right results.

The daily registration comprises of three essential questions — what did you accomplish, what issues would you say you are confronting, and how might I help you? Composing their daily registration will enable them to clarify their what they've done and let you see their day on a snapshot. Surveying several screenshots doesn't remove as regular reporting — you wouldn't comprehend a thing.

Try not to get threatened in enlisting your first VA. Regardless of whether it doesn't work out following one month. What's the most exceedingly awful thing that can happen? You'd lose some money. But, if they work out you'll have an additional forty hours of the week.

Your VA will never take care of business the first time through. So, it's your responsibility to instruct them regularly. There's a barely recognizable difference between somebody who's inept and somebody who knows as much as you do — know the difference. Before you decide, assess your  tutorial videos. Check if there was a misconception or confusion. We are synchronizing with our VA, even if we sometimes have miscommunications. But we are dealing with it.

Author Bio:
Alex Jone Works in a HR and Recruitment at Alliance Recruitment Agency- an IT Recruitment Agency. He specializes in helping with international recruiting, staffing, Facebook m virtual assistant ,HR services and Careers advice service for overseas and international businesses.


How to Respond To Negative (and Positive) Reviews

Criticism hurts. Many people take offense to negative feedback and react irrationally.

Publicized criticism such as negative reviews can bring out anger and fear among the business owners and operators. Since negative reviews directly impact their customer acquisition strategy, they are a touchy subject for a company’s leadership team.

Before you respond emotionally charged and ready to fight fire with fire, stop and think about how your prospective customers will perceive your customer service practices. Instead, take the high road and “kill them with kindness,” figuratively speaking.

You should respond to both negative and positive reviews. For positive reviews, you can simply thank them for their business and the time to share their experience, or you could use the reply to further highlight noteworthy business practices. Here is an example of a great response to a positive review:

“Thank you so much for taking the time to respond and share your great experience with us at XYZ. Did you also know we offer X, Y, and Z? We look forward to seeing you again soon!”

Here are some points to address when responding to negative reviews:

  • Acknowledge the customer’s problem directly
  • Apologize for the issue or their poor experience
  • Attempt to remedy the situation with a generous offer
  • Provide contact information to resolve offline
  • Update with the resolution stats

For more detail about the do’s and don’ts of responding to negative reviews, refer to the visual below from Housecall Pro:


5 Reasons Why Usability Testing is Important for Your Business

post it notes on a white board
by Yazi

We live in a fast-paced world where today's users expect a product to deliver right away. If a product fails in this regard, users tend to abandon it for something else, so the importance of usability testing cannot be disregarded.

Companies such as Amazon have gone on record to say that their incredible success came from the huge amount of usability testing they incorporated into their platform at its inception. We have put together 5 reasons why usability testing is important for your business.

1. Evaluate if your product meets user expectations.

Sometimes we cannot see things as they really are, and this is especially true when we are talking about something that we created. We know what to expect from our product, but that may not reflect what a user expects. Usability testing allows us to discover if users are happy with our product and if it behaves as they expect it to.

2. Match your business decisions to real-world use.

Often in business, we can get tunnel vision and can go down a particular path that we feel is right. We have invested our time into our product, and our design is based on how we imagine a user will behave. But the reality is that we are developing a product for other people to use, so to be successful, we need to know if our product can easily be used by real-world users. We know how to use our product, but that does not mean that our users will automatically understand how to perform the same tasks.

woman writing on a pad on a desk

3. Eradicate any flaws in the product.

We know how the product should work, so we are inclined to use it in the way it was meant to be used. But this might not be how a customer will use the product. They don't have the same knowledge about the product as we do, and they might do things in a way we have not considered. This is why user testing is important, as we are essentially giving users the opportunity to break our product in the testing stage, rather than after production. There are many approaches to recruiting participants for your user testing project. You can either ask your own users or recruit new users, depending on your objective.

4. Evaluate users performing required tasks.

It can be hard to receive criticism, but the reality is that we are developing a product for other people to use, not for ourselves. So to be successful, we need to know if our product can be easily used by our customers. We know how to perform certain tasks, but that does not mean that our users will automatically understand how to perform the same tasks. Usability testing allows us to observe people as they try to perform a certain task, and we can see how they go about it. This may allow us to fix details that we might have otherwise overlooked, and help users have a more pleasant experience.

5. Obtain feedback and observe user reactions.

If you are still asking yourself why is usability testing important, then think of it this way, you will get the opportunity to hear what a person is thinking while they use your product. You get to see how they react to your product before it is released and you will receive unbiased feedback. This information is truly invaluable if you want to deliver the best possible product to your users.

About the Author: Yazi is an inspired writer who enjoys writing about personal growth, self-help tips, and women's lifestyle.

"Re-Inventing Business & Adventure" with Liz Galloway Founder of Wild Adventure Retreats on Women Entrepreneurs Radio

Show #497

Topic: "Re-Inventing Business & Adventure" 

Liz Galloway shares:

-Steps to re-inventing yourself at any age 
-Why we shouldn't accept labels, less opportunity or ageism 
-Her inspiration for creating and hosting transformational retreats

Liz Galloway is an passionate entrepreneur who loves adventure. As an outdoor guide, and wellness coach she hopes to inspire fit travel and women's expeditions. She changes her hats as a writer, wellness instructor, consultant, retreat host, outdoor ambassador, and media PR curator, depending on the day. It's good to have choices.

She is the founder of the WildAdventures.Life site, that creates wellness retreats that include outdoor challenges, trainings, wellness coaching and inspires active and fit travel. It's a place to find inside travels and connections.

A storyteller at heart, her goal is to connect with the women seeking their own wellness and personal transformation. 

Read her blog post: "Profitable Passion Building; The Behind The Scenes Life Of Business In Travel"

Liz Galloway on Women Entrepreneurs Radio


3 Primary Legal Considerations When Launching a Limited Liability Company

by Jessica Kane

A considerable number of small business across the United States are organized as what are known as limited liability companies, or LLCs.

With this in mind, there are a number of legal considerations to bear in mind when launching a new business venture as an LLC. Indeed, there are three primary legal considerations to bear in mind when organizing and launching an LLC.

Is the LLC the Proper Structure for Your Business

First and foremost, you need to seriously consider whether or not an LLC is in fact the proper structure for your business. The most common legal organizational structures for a small business in the United States are:

· sole proprietorship

· partnership

· limited liability company

· Subchapter S corporation

Establishing an LLC is a preferable course because of some benefits associated with this legal structure. One of the primary benefits of an LLC is that there is not what oftentimes is called double-taxation, something that is associated with a traditional of Subchapter C corporation. What this means is that the tax liability passes through from the business itself to the owner or owners. The owner or owners are responsible to personally tending to any tax liability for profits accrued by an LLC. With a traditional or Subchapter C corporation, there is a tax liability at the corporate or business level and also with the stockholders or owners themselves for any distributions or dividends they receive as a result of their ownership in the enterprise.

An LLC also provides legal protection against a person or entity that might have some type of claim against the business. With an LLC, the owners, or members as they legally are called, bear no personal liability for the action or inaction of the enterprise. Thus, the personal assets or property of an owner of an LLC is protected in the event of a lawsuit or other type of action against the enterprise.

Contrast these benefits with a sole proprietorship. The tax implications of establishing an LLC or a sole proprietorship essentially are the same. The big distinction rests in the realm of liability. With a sole proprietorship, the owner of the business has no protection for his or her personal assets should a lawsuit or some other type of claim arise.

With a Subchapter S corporation, a business owner enjoys both the same type of tax benefits as found with an LLC as well as protection against personal liability for action or inaction associated with the business. A Subchapter S corporation tends to provide a business a bit more flexibility in bringing on new owners than is the case with an LLC.

Having noted that, a Subchapter S corporation necessitates the completion and maintenance of considerably more paperwork than is the case with a sole proprietorship or LLC. The failure to keep up with the associated paperwork may result in a determination that the corporation is something of a sham, a determination which would expose an owner or owners to personal legal liability for the affairs of the enterprise.

In the final analysis, considering the pros and cons of different legal structures for business, an LLC oftentimes is deemed to be the preferable course for a new small business venture. This is a consistent determination made in all jurisdictions in the United States.

The Specific Legalities of Establishing an LLC

From a legal standpoint, establishing an LLC can fairly be called a simple process. The establishment of an LLC requires the creation of what are known as articles of organization. Although similar to articles of incorporation, articles of organization tend to be even simpler and more straightforward.

The basic components of articles of organization for an LLC is the identification of the initial member or members of the entity, also known as the owner or owners. A designation of one of these owners as the one who will manage the enterprise, at least initially, is also included in the document.

The articles of organization designate a person or other entity located in the state of creation who will serve as the agent for service of process. This is the person or entity to whom papers filed in court in a lawsuit are served upon. The agent for service of process must be physically located in the state and must have an actual street address and not merely a post office box.

The articles of organization also include information about where the business is located or operating in the state. A general description of what the business will be doing in the state is also included in the document. This can be something as simple as a statement that the LLC is organized to conduct any business lawfully permitted in in the state.

The actual "paperwork" associated with establishing an LLC actually is something that can be completed online via the a website portal established by the office of the California Secretary of State. In addition, annual reports associated with an LLC can also be filed online.

Tax Implications of Business Organizational Structure

As mentioned previously, the type of legal structure selected for a new venture has a direct implication on tax assessment and liability. Thus, the third primary legal consideration when contemplating the legal structure to be used for a new small business enterprise are the tax consequences of a particular organizational scheme.

The reality is that examining and analyzing the tax consequences of different legal business organizational structures is a complicated endeavor. For that reason, the recommendation nearly always is that those involved in the launch of a new venture seek professional advice when it comes to financial issues, including tax consequences of a particular legal organization.

With these primary legal considerations in mind, and understanding there are others that can come into play when creating a business enterprise, an entrepreneur is strongly encouraged to seek legal advice and assistance when launching a new venture. There are lawyers in practice who focus their work on assisting entrepreneurs in dealing with legalities of a new venture.

Picture credit: Photo by Nastuh Abootalebi on Unsplash


Your Mind is Playing Tricks on You

by Chris Atley

So what does it even mean that your subconscious mind gets your agreement to stop?

Well, the subconscious mind is designed to keep us safe. When we see a tiger coming down the street, we know to run! In this case the subconscious mind is a good thing. In the case of putting ourselves out there in new ways to grow our businesses, it does not feel safe. It feels uncomfortable. Growing, changing, evolving, it’s all uncomfortable.

Looking at the beliefs and stories we’re telling ourselves that are keeping us stuck, and how we have built everything in our lives through that lens and because of that perspective, is uncomfortable.

It’s why we hang on to these old beliefs with a tight grip. It’s uncomfortable to let them go. It’s uncomfortable to make changes. It’s uncomfortable to stand in our power. It’s uncomfortable to set boundaries and let go of toxic relationships, when our belief deep down is a fierce need to be liked and accepted.

It’s tough and it’s hard.

It’s no wonder our subconscious mind wants us to stay safe, where it feels comfortable.

But what fun is that??!! How boring!! Our dreams lie just on the other side of being comfortable. And with time, you will become “comfortable being uncomfortable”. It just becomes a way of being.

And why do we do this? Because our dreams, and our goals are worth it. Because our families and our clients are worth it.

So how do things get into the subconscious mind to begin with?

Through constant repetition and emotional experiences. Our subconscious mind does not have the ability to reject or accept information, so it doesn’t have the ability to reason and decide if the information makes sense. It just accepts it as is.

So if you think about money beliefs, we typically just accept what our parents not only teach us but MODEL to be true. If they thought people with money were too big for their britches, guess what, you will too. Add in hearing an argument between your parents, and say you feel scared as a result, you might also start believing something like; money causes arguments. It causes stress.

And voila, you have some pretty negative beliefs around money.

So how does this then show-up in your adult life? Well, you might say you want to earn a certain amount of money or reach a certain success level, but on a subconscious level you believe people with money are bad. Or that it causes stress.

Thus pushing away that very thing you’re wanting.

The issue is that you make decisions from your subconscious mind, not your conscious mind. So you’re literally going to procrastinate instead of doing what you need to do in your business, because you have this belief deep down. You will keep yourself in a “work harder not smarter” mentality, thus keeping success at an arm’s length.

You get comfortable here. It feels safe, because you know it well, and you accept mediocre.

If you start to shift question these beliefs, say by reading a great book on money beliefs or attending a seminar, it starts to feel threatened. It feels safe where you are, and so it will try everything under the sun to get you to stop.

And it knows you well.

It knows when you give in, when you give up. Maybe you stop when you’re tired. It will show you every reason why being tired is acceptable. Maybe you’ve had an extra tough week, maybe the kids got sick, maybe you were up until 1 am fighting with your spouse. Of course it makes sense to skip that seminar then. Who wouldn’t be tired after a week like that? It feels reasonable.

Or maybe you stop because you don’t have enough time. You’re so busy running a busy life; with taking care of your family, running a business, being class Mom, that of course you don’t have any extra time to go to a seminar!

So you stop. You stop from growing and changing, and the subconscious mind gets to feel cozy and safe again.

The funny thing is, that it’s also dictating how you make decisions about your time to begin with. Maybe the belief running the show is that success is hard. So you are going to work yourself to the bone trying so hard to achieve, but because you have the belief that success is hard you never catch a break. It always stays hard. You see all the ways to make it hard instead of how to make it more easeful, because you’re looking through that lens. And then your lack of results reinforce that belief. You busy up every singe iota of time you have, so that your subconscious mind can use it against you by showing you just how busy you are and therefore, gets your agreement to stop.

You stop. You stop and you stop and you stop. Over and over. But you always have a good reason, right??

The subconscious mind gets to remain cozy and safe.

You stay overwhelmed, stressed and resentful. Why can’t you catch a break? Why does so and so get to have success and a great life? They’re not any better than you after all.


It’s a vicious cycle.

So what can you do to change it?

Well, the awareness above is half the battle. Then the awareness of what your beliefs are is the other half.

Identifying the belief that is steering the ship is everything. You can then shine a light on it, and use your CONSCIOUS mind to say this is no longer true, that this is an old story.

Then choose the new, empowered belief you want to have instead.

Then repeat it often, over and over.

Then visualize yourself with this new belief, or a time when it was true. Maybe you do have evidence to support a time that success came easy. Feel the feelings.

The subconscious mind does not know the difference between imagination and reality. It’s about the feelings that go with it.

From there, you must, and I repeat MUST, “act as if”. How does this new version of you who believes this new and empowered belief show-up? How does she act, dress, make decisions around her time, interact with customers, set-up sales calls and meetings? WHO IS SHE??

Be her. Now.

It’s that old “fake it until you make it” philosophy. Act as if you are her, until you just are.

As you put this new belief out there, you will start creating the evidence in your life to support it. Thus reinforcing the new belief.

Thus reprogramming the subconscious mind.

You have to be willing to do the work. It gets uncomfortable. But you can do it, and your dreams are worth it.

Reach out if you want help with this. I’m here to help :-)

Written by Success Speaker & Coach Chris Atley, CEO of Chris Atley LLC ~ Decisions by Design. For complimentary success tips for business and life, please visit

Picture credit: Photo by Ross Findon on Unsplash

"The 5 Proven Keys to Career Success for Women" with Chief Business Strategist Lisa A. Holmes on Women Entrepreneurs Radio

Lisa Holmes
Show #496

Topic: "The 5 Proven Keys to Career Success for Women" 

Lisa A. Holmes, MS HR is a Human Resources Executive, Executive Coach and Author with more than 30 years of HR experience. Lisa holds a Bachelor of Arts and Master of Science in Human Resources from Lindenwood University in St. Charles, Missouri, (just outside of St. Louis).

With Lisa's "keep it real" communicative style and strong business acumen, she is a sought-after leader by Fortune 500 businesses, privately held organizations, and professional athletes across diverse industries.

Presently, Lisa serves as Chief Business Strategist for Strategic Performance of Los Angeles headquartered in Los Angeles, California, where she's designing and implementing HR solutions that drive sales and profits via Fractional CHRO/HR Leadership, On-Demand HR, Leadership Development, Executive and Coaching.

After much anticipation, Lisa released, a self-help career book entitled "Job Hunting. NOW What"? Keeping It Real in the Modern Career Search this past January 2019.

Job Hunting Now What book cover
The book, Job Hunting. NOW What"? Keeping It Real in the Modern Career Search is designed for individuals that no matter where they are in their career, this is the perfect go-to guide to best understand the modern job search process, its emotional (and mental) journey, how to assess their career landscape, how to write an HR-beloved resume, how to maintain a career in an ever-changing world, and so much more.

Lisa has been featured in Money Magazine, Clutch, Reader's Digest and other media publications. Lisa currently resides in Los Angeles with her husband and two daughters.

Social Media:
IG: strategicperformanceofla
Twitter: strategicperformanceLA
FB: strategicperformanceLA

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8 Reasons Companies Need To Implement CSR

working at a computer
by Samantha Tung

When most people think about corporate social responsibility, nonprofit organizations and larger companies come to mind. They are the ones getting more attention from the media and are more concerned with their own reputation for their stakeholders and the broader public. However, businesses of all types and sizes can greatly benefit from implementing CSR into their organizations.

More than ever, businesses are being expected to bend to the obligations and expectations by consumers to be more responsible socially within their communities. On a world-wide level, both private corporations and governments are being held accountable for how their work impacts the environment.

In today's consumer marketplace, any type and size business can gain benefits from being more socially responsible. As a for-profit business, you can better your business by embracing CSR. Below are some of the reasons companies need to implement corporate social responsibility into their organization.

1. Expand Target Market

One benefit companies can gain from implementing CSR is the potential to expand their target market size. Social sustainability and contribution are two important features which appeal to a new class of consumers for any type of solution. This is necessary to penetrate customers from different countries and cultures as well.

2. Gives Customers An Incentive To Pay Premium Pricing

Corporate social responsibility can create a higher value of your company's brand, add value and extend your exclusivity. In turn, this can improve profitability, lower risk and justify premium pricing on products and services. All stakeholders will view this as a benefit and will encourage new investors to come on board, thus raising the current valuation of your company.

3. Increase In Customer Loyalty and Advocacy Across All Markets

For many businesses, existing customer advocacy is a key contributor to bringing in new customers. Additionally, bringing in new customers and getting them to the same level of profitability as older customers is increased by 16 times. Loyal and happy customers will post great product and service reviews. They are also more likely to recommend a business to friends and family members.

4. CSR Helps Customers View Businesses As The Best Choice Against Competition

More consumers are becoming aware of socially responsible companies. Many millennials will not shop with brands not acting or running their business in a socially responsible manner. Using CSR allows you to relay a message to your customers and the public that can position your company for a competitive edge against other companies.

5. Improvement In Team Productivity And Motivation

Companies that sponsor social initiatives and offer time for their employees to support their own specific initiatives can help foster pride, loyalty and motivation among the team members. The company as a whole will be more responsive and engaged in their job tasks. As a result, productivity will increase along with job satisfaction.

6. Attracts Better Job Candidates And Improves Retention Of Employees

A company can only be as successful as the employees they can both attract and retain. When a business is able to be recognized as a socially responsible organization, it will increase its attractiveness to qualified applicants. A CSR culture will bring in the best and brightest into the organization.

7. Additional Financial Grant Opportunities And Governance Flexibility

In order to reduce investor suits, many B-corps are offered relief through sole directives to maximize their shareholders' profits. When businesses use targeted socially-responsible initiatives, they can also get qualified for many government grants and rebates for alternative energy. Additionally, many organizations will be able to receive other philanthropic initiatives in order to continue supporting their efforts in being a socially responsible company.

8. Attract More Investors

Investors like to look for businesses with teams that show real integrity, passion and relays positive messages to their local communities and beyond. Investors view a business' commitment to positive social change as a great long-term investment. CSR can offer both investors and customers a sustainable value. The best investors search for companies that have a great balance between expanding their target market and maximizing their profit margins.

The potential offset of these listed benefits of CSR is that it can be a tough balancing act for many businesses. There is a thin line between managing many social initiatives while also focusing on making income to keep the business alive and successful. Being successful while implementing CSR requires an adept and strong business leader with an entrepreneurial spirit to make the right tradeoffs for the sake of the business. For the right companies, the opportunities are endless with CSR implemented appropriately.

Samantha Tung is a contributing writer and media specialists for Caliber Collision. Caliber participates in many CSR programs nationwide.

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Author Q&A: "Why Am I Here? An Oak Tree Finds Her Purpose" by Amanda Bibbo

Amanda Bibbo
Why Am I Here? An Oak Tree Finds Her Purpose, is Amanda’s first published children’s book.

In addition, she has had several works published in a mind body connection magazine, as well as major foundations, such as Arbor Day Foundation. Furthermore, Amanda co-created and led corporate e-classes entitled, Abundance by Design.

Amanda has bachelor’s degree in education. However, her passion is educating people on the importance of mental health. Over the past 15 years, she has studies, participated in and led programs on various methods of meditation, self-help, mindfulness and healing.

Amanda is currently a member of Society of Children’s Writers and Illustrators (SCWI), as well as a local woman’s group.

She is also activelyl engaged into community youth programs where she educates both, parents and children, on the importance of connecting mind and body.

Amanda resides in Amherst, OH, with her husband, Bryan, and their two children, Athena and Achilles.

To contact Amanda email her at

Deb Bailey: Thanks for joining me, Amanda. So, how did you get started as an entrepreneur?

Amanda Bibbo: Hi, it's great to be here with you, Deb. Sometimes to overcome adversity you need to dig deeper to fully understand the question, "why is this happening to me?" After high school, my family went through a major life challenge. My mother began reading and practicing meditation. We dabbled in it and knew what it was, but we never fully practiced and lived in this "magical" world. I began to read various books by Deepak Chopra, Rhonda Byrne, Jack Canfield, Marianne Williamson and many more. I attended weekly metaphysics classes with my mom and sister. We attended all the conferences and meetings that I could afford to be impacted more by these in person teachings.

Amazing leaders such as Neale Donald Walsch, Brian Weiss, just to name a few. I looked up to and connected with these individuals. Being immersed in this world that "made sense" to me help create the best version of my self. I was able to connect my mind body and spirit. I realized that being in my late teens and early twenties that I was always the youngest person attending these events. It was this exact realization that this (these magical ways of thinking and practicing of self love and surrender) is absolutely necessary to introduce to babies, toddlers, adolescents, and teens, along with adults, in hopes to lead our future generations to live a happy and meaningful life, free of fear.

This is something I have prayed about and sometimes we don't decide what our destiny is -- it is whatever God and/or the universe has called upon us to do. And thus, here I am listening and most importantly acting upon.

Deb: Who are your ideal clients?

Amanda: My ideal clients are those who feel there is more to life. Life is not just about going to school, getting married, having children, going to a job that doesn't feel good to you. I feel that most forget that. There is beauty and miracles that happen everyday and we aren't open to seeing. At this current time, it seems to be mostly woman of a myriad of ages. Not that men don't love this idea, but seems like my connection is mostly with woman.

Deb: What inspires you to do the work you do?

Amanda: My inspiration comes from the thousands of people I have come into contact with thus far in my lifetime. So many unhappy, lost and confused souls. If only they knew life didn't have to be so terrible they would live a better life which in turn positively impacts those around them. We all have challenges. It is how we respond to our challenges that makes your next moment. I figured, start young. Give them these precious tools in hopes to raise happy souls for the next generation.

Deb: That sounds wonderful. What’s your vision for your business?

Amanda: I have so many visions, Deb! :)

My vision for my business is to be able to help millions of people of all different races across the globe to realize that they are in fact capable of self-love and abundance, they just need to listen within. We all need help. I will do this by accomplishing:

Once is by, writing more books targeting various audiences per book. For example, I have a "mindful teen workbook in the pipeline."

Becoming aware and heavily involved in community groups to educate on the importance of love, meditation, healing and balance, along with many more topics. Whether it be via TEDx, Oprah, conference or various spiritual places.

Worldwide companies will hire me (and my team) to educate their staff to have a better abundance mindset by simply being balanced. Having an abundance mindset in both, their professional and personal life, will dramatically increase production and mental awareness, which in turn will lead to healthier humans and less companies going under.

And finally, being a prominent leader in the New Age Movement that is currently taking place.

Deb, you know what? I have just created my future by stating all these things with passion and belief! I can't wait to look back and smile on this moment when I professed my goals to your viewers. {excited giggle}

Deb: That's quite a vision! What advice would you give to women entrepreneurs who are just starting out?

Amanda: Listen to your body, trust your instincts, and never lose hope. Your hard work will pay off, even though it may not seem like it now. Spend every free moment you have doing it. That means the TV is first to go!

Deb: I'm sure you're very busy. What's your favorite activity to relax and unwind?

Amanda: I know that sounds cliche but quality time with my husband and our 2 children. Quality time with them makes life seem more perfect and beautiful. No worries at all, just pure laughter and joy.

Deb: What do you wish you could tell your younger self?

Amanda: This is a great question, Deb. I wish I could tell my younger self to trust in the grander plan of life. For a while, I was growing impatient and uncertain if I would ever fulfill my purpose. However, I never lost sight. It just created unnecessary worry.

Deb: What do you think are the top 3 traits an entrepreneur must have?

Amanda: For me, its the 3 P's: Passion, Patience and Persistence.

Passion for your company or product makes it all the more soul fulfilling, easier to share with the world and more enjoyable to work on daily. With passion comes confidence. Confidence and passion radiates from you and touches every single person you come in contact with. To me, this is a game changer - when everyone else feels your passion.

Patience because there is no perfect! Imperfection is how lessons are learned. Trying something new and making changes to reflect your vision, is necessary. Without patience it is easy to get frustrated quickly - this is a downward spiral that leads to nowhere but destruction. There is a saying, "greatness comes to those that wait." All things take time.

Lastly, Persistence. No matter who doesn't like YOU, or our business idea - you must continue onward. Just because you get a no, doesn't not mean to stop asking or trying. It simply means that you haven't yet asked the right person/people.

I know there are many folks that don't believe these 3 traits to be "true". However, it all depends on their personality type. According to the Myers-Briggs personality test I am an ENFJ. So, this makes sense to me :)

Deb: Thanks so much for stopping by, Amanda. Please share website and social media URLs.

Amanda: Of course.

My website is - however, It is currently being updated. So in the meantime you can follow me on Facebook (Amanda Johnson Bibbo) at (login to FB to see Amanda's page) and Instagram @amandabibbo

Thank you so much for having me, Deb. I thoroughly enjoyed our time together!
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