How to Take More Risks to Reach Success

It’s easy to become complacent. We live busy lives and sometimes we learn to love when things slow down. In life, you may be happy with your home and relationships. At work, you might be grateful for a steady income and great colleagues. These times are great to reflect on your progress and set future goals for yourself.

They say that if your dreams don’t scare you, they aren’t big enough. That’s because it usually takes some risk to get there. Taking risks can be scary because there is a threat of failure, but by playing it safe, you could miss out on opportunities to grow.

In your career, you may take the chance and offer new ideas or apply to positions outside of your comfort zone. It may even mean changing your entire career path to find your happiness and success. Entrepreneurs are no stranger to taking risks. When they do face failure, they take it as a learning opportunity to make them even stronger.

Whether you decide to move to a new city or face your fear of heights, taking risks is a great way to show yourself what you’re made of. With the right safety net or backup plan, you can take risks rather safely too.

For a fun spin on risk-taking lessons, look to some of the riskiest professionals in the biz: stunt drivers.

You don’t have to risk your life, but these pieces of advice from stunt drivers can help you evaluate the risks you do want to take and reach success at the finish line.


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5 Tips for Creating A Search Engine Optimized Website

SEO picture
by Marla DiCarlo

If you build a beautiful website, but there’s no one around to see it, does it still exist? Unlike the similarly posed philosophical question about sound, there’s little debate here. Your site does still exist, but if you aren’t getting traffic, then it’s easy to feel like your website doesn’t matter.

Search engine optimization, or SEO, is the key to getting search engines to rank your website on the first pages of search results. 75% of searchers will never go beyond that first page of results. So, it’s crucial to search engine optimize your website.

Here are five tips for creating a search engine optimized website.

Tip #1: Choose Your Keywords Wisely

The foundation of a good SEO strategy lies in keyword research. Start by figuring out what people are searching for within your niche. Look into search volume for relevant terms to see if people are searching for that keyword and to see how competitive it is.

There are three basic types of keywords: short tail, medium-tail, and long-tail. Short are usually one-word highly competitive keywords with a lot of search volume. Long-tail are several word keywords with very low competition and lower search volume. Aim for medium-tail keywords, because they have less competition but still have a decent amount of search volume.

Once you’ve decided on a list of keywords, place them in strategic places around your website. These places include:

  • URLs
  • Meta Descriptions
  • Title Tags
  • Headers
  • Body of Website Text

Tip #2: Maintain a High-Quality Blog

A HubSpot study found that the more frequently a company writes blogs, the more their organic traffic increases. Blogs provide a place for keywords and direct people towards your website. Additionally, it’s an excellent opportunity to create high-quality content that people will want to link back to on their sites. These links are called inbound links, and they’re essential for any successful SEO campaign.

When it comes to blogging, you shouldn’t just cram a bunch of keywords into a page and hope that it works. Blogs are also an avenue for you to communicate with your visitors. Focus on creating engaging “evergreen content.” This is content that stays relevant for a long time. Since SEO often takes a while to build, your blogs need to be written to outlast trends.

Plus, there are several SEO blogging best practices to keep in mind:

  • Optimize those meta descriptions and use all the characters.
  • Make sure you optimize all your blog images with image alt text.
  • Only pick 1-2 keywords per blog post and incorporate them organically in your post.
  • Be sure to put them in your title tag, blog URL, body, and header.

Tip #3: Intuitive and Responsive Design

Did you know Google really loves mobile. In fact, they say it’s the third most important factor in determining site rank. Beyond that, they crawl the mobile version of your website, before the desktop version. So, when it comes to design, you need to make sure that your website is responsive and mobile-optimized.

On the topic of design, it’s vital that crawlers can easily access your site. If you don’t know, search engines use something called crawlers (also called spiders or bots) to index websites. Sites unknowingly block these little bots by txt files, HTTP headers containing status codes, and meta tags blocking crawlers. Be sure you aren’t unintentionally blocking these little spiders from crawling your pages.

Finally, when assessing design, you need to have a robust internal linking strategy in place. Internal links help search engines understand the structure of your website and allow you to prioritize your most important pages.

Tip #4: Optimize Those Meta Descriptions

Meta tags and meta descriptions describe the page or post to potential visitors. Search engines often take these meta descriptions and tags and display them alongside the corresponding search result. They’re an opportunity for you to provide a snippet to explain what visitors can expect when they visit your page.

These are important, because it’s your pitch to entice readers to come to your website. You need to make sure to include your keyword in the meta tag and description organically. It can’t seem like incoherent, keyword-stuffed text. While search engines say that they don’t use meta descriptions or tags for SEO ranking, they are important to increase your click-through rate.

Tip #5: Increase the Speed

Google prioritizes site loading speed in site ranking. So, when it comes to SEO for your website, you need to crank up that speed. There are several options to increase your website’s speed. Some of them might require help from a developer, but there are several quick things you can do to speed things up:

  • Make sure you’re caching.
  • Decrease image sizes and compress images.
  • Embed large files rather than loading them onto your website.
  • Remove unnecessary plugins.
  • Make sure all your scripts, themes, and plugins are up to date.

If simple fixes don’t do the trick, it might be time to call in some help. You may need to change your host or adjust some more advanced codes and processes on the backend of your site. However, do what you need to do to make sure your site loads quickly.

In Closing: Creating a Search Engine Optimized Website is Important
While this list of tips is in no way complete, it’s a start to getting your website on the first page of Google. Don’t underestimate the power of SEO and its effect on your future success. If you try these simple tips, you’ll be well on the path to being on that first page of search engine results. Soon, you won’t have to question your website’s existence with philosophical questions.

About the Author: Marla DiCarlo is an accomplished business consultant with more than 28 years of professional accounting experience. As co-owner and CEO of Raincatcher, she helps business owners learn how to sell their business so they can get paid the maximum value for their company.


How She Does It: Denielle Finkelstein, Co-Founder & Chief Brand Officer, TOP The Organic Project

Denielle Finkelstein
Denielle Finkelstein
Denielle Finkelstein is a seasoned retail executive-turned-entrepreneur, with a passion for brand building and social impact initiatives. Finkelstein graduated from Union College with a BA in Art History, and soon after moved to NYC to begin her career in fashion retail at Ann Taylor. From there she went on to Coach, Kate Spade and most recently, Talbots. Finkelstein loved finding white space and growing opportunities within household brands. She was challenged to take risks, think outside of the box and try new things, but she was yearning for a deeper purpose.

After spending 22 years in fashion retail and at the height of Finkelstein’s career, she took a major risk, both professionally and personally. She left the corporate world to join Thyme Sullivan, Co-Founder & CEO, to launch TOP The Organic Project. She is grateful for the opportunity to build a brand together—as family, moms, women and friends. The duo has set out to create a brand of premium feminine hygiene products that are better for you, better for the planet and better for others.

About TOP The Organic Project (TOP):

TOP The Organic Project (TOP) is an emerging, women-owned feminine care company based in
Thyme Sullivan
Thyme Sullivan
Duxbury, MA, that aims to empower women to make better choices, protecting their bodies and the environment. TOP offers 100% organic, biodegradable, hypoallergenic tampons and pads that are accessible to everyone.

Founded by Thyme Sullivan and Denielle Finkelstein—mothers, cousins and seasoned executives with decades of relevant corporate experience—TOP is on a mission to generate national awareness of period poverty, deliver high-performing organic products, and eliminate the taboo of feminine hygiene for good.

Deb Bailey: Welcome to the Women Entrepreneur Secrets blog, Denielle! So, tell me, how did you and Thyme get started together as entrepreneurs? 

Denielle Finkelstein: Great to be here, Deb. My business partner, Thyme Sullivan, is first and foremost my cousin, which many folks aren’t aware of. Thyme had spent 25+ years as an executive serving household brands like Nestle, PepsiCo and Coca-Cola with extensive CPG and distribution experience, and came to me with her value proposition for organic feminine hygiene products in perfect timing.

Thyme had already taken the market deep dive and identified the key gaps within the existing landscape: lack of transparency and education, major environmental concerns with certain materials used, and a focus on domestic social impact. I was looking for a major career change at that time as well, after dedicating decades of my life as an executive with deep experience in merchandising and brand building, and a desperate yearning for work/life integration.

We recognized our individual and collective strengths, and realized how well we could complement one another on the business front. I decided to take the leap of faith with Thyme after the new year, and haven’t looked back since!

TOP the organic project logo

Deb: What inspires you to do the work you do?

Denielle: Our mission is to empower all women, particularly the next generation of young girls, and save the planet with organic feminine hygiene products. The average American woman will use more than 12,000 tampons in her lifetime, yet significant challenges like affordability, environmental waste, and unsafe toxins have been largely ignored. With biodegradable, 100% organic, hypoallergenic tampons and pads, our goals include delivering easy-to-digest education to young female consumers, generating public awareness, and offering a viable, eco-friendly alternative that is as strong as the women we’re supporting nationwide!

Social impact is at the forefront of our agenda. Recent research shows that 1 in 5 girls in the U.S. have missed school due to lack of access to feminine hygiene products, which hit home for Thyme and me, who were inspired to start this company because we wanted to make a difference for our own daughters and for others. With every purchase, we’re donating tampons and pads to schools and organizations with the goal to diminish “period poverty”, given food stamps, health insurance, and flexible health spending accounts do not cover the essentials.

TOP the organic product

Deb: What’s your vision for your business?

Denielle: Our vision is that TOP will be accessible to women everywhere throughout the U.S. To start, we are penetrating the market via key distribution partnerships, including household retailers soon to be announced, who will be adding our products to shelves in designated grocery stores across the U.S. by early 2020.

We’re also collaborating with wellness events and like-minded organizations, such as Beautycounter, Girlology, EmpowerHER, The Penny Pack, and, who are working diligently to provide education and eliminate the period taboo for young girls which aligns with our core brand values.
What are some of your successes and challenges?

TOP the organic product

Having this opportunity has been a major success to date, both personally and professionally.  We both had great careers, but TOP has allowed us to take what we know, learn new things and to do things our way.  Being able to build a brand from concept to execution with tangible traction has been so been so rewarding.  We appreciate the opportunity to show our children the risks taken to build TOP, and their role as an instrumental driver for us forward. My life has more meaning now, and I can see how I am impacting theirs.

Our biggest challenge has been fundraising.  We have been self-funded up to this point, and are now looking for investors who are eager and aligned to help us grow the brand to the next level.  The stat that only 2.2% of all Venture Capital dollars go to women was our reality this summer as we began fundraising.  We know we will find the right person in the coming months. When TOP becomes an incredible success, my commitment is to back and support female entrepreneurs down the road as an investor.

TOP the organic product company photo

Deb: Funding can be a challenge, particularly for women-owned businesses. What advice would you give to women entrepreneurs who are just starting out?

Denielle: Being an entrepreneur is one of the most rewarding and challenging endeavors I have ever taken on.  For anybody looking to get started on your journey, I would say to follow your dream.  The path is there for all of us.  You need to be patient, fluid, prioritize, learn from your mistakes quickly and most importantly, find an incredible support system.  In the low moments, it can be extremely lonely and you need that network and relationships to give you advice, cheer you on, provide feedback and push you forward.

Thyme and I are so lucky to have one another as co-founders.  We are able to push each other along our path and recognize when we need to shift directions.  We take the time to celebrate together and in the low moments, have some tears but quickly dust each other off and move on. 

Deb: That's wonderful advice, Denielle. Thanks for stopping by. Please share website and social media URLs.

Denielle: Enjoyed it Deb! Here you go:
Facebook: TOPOrganicProject
Instagram: @toporganicproject
Twitter: @TOP_Organic


7 Ways To Keep A Healthy Lifestyle Regardless of a Busy Schedule

woman walking in the city
Even if you strive to consciously make healthy decisions, time may not always be on your side. With such a hectic schedule every day, it can sometimes be a lot easier to grab something that’s quick, fast and affordable to eat, like fast food, on your way out or during your short lunch break.

Meanwhile, the gym may be the last thing you have the energy for after a long day at the office or on the job.

However, it doesn’t have to be a tradeoff. Being healthy and being busy is possible, it just takes a little work to turn these choices into a habit. It can be difficult at first, but there are small changes that you can start implementing into your daily routine to live a healthier lifestyle. Here are a few tips that can make a big impact and won’t be too hard to stick to!

Designate Time For Meal Prepping

Making a new meal each night for dinner or thinking of a lunch to pack for the following day can seem like a monotonous chore. If you designate an hour specifically to cooking and prepping meals for the week, or by ordering a meal kit online, you’ll save yourself loads of time. Then, when it’s time to eat, all you’ll have to do is take ten minutes to reheat or prepare. Eating healthy doesn’t have to require a lot of effort!

Make Being Active a Lifestyle

Getting physical activity doesn’t just need to be an hour session at the gym. Exercising shouldn’t be a chore, it’s about making it into a conscious lifestyle. If you lack the time to do a full-on workout, try squeezing in little ways of staying active throughout the day. Go on a walk when you take a phone call, take the stairs instead of an elevator, or even do a small yoga routine right before bed. Be mindful of where you could be more active in your daily routine and take advantage.

Address Deficiencies

With a fast-paced lifestyle, getting all of your required nutrients each day can be incredibly tough. Common vitamin deficiencies like iron, vitamin B, and magnesium can have a huge effect on your overall wellness. This is why it’s important to address any deficiencies with a doctor and to take supplements or a daily multivitamin to keep yourself balanced.

Develop A Relaxation Technique

Eliminating stress as a whole is a near impossible task. Once you’ve come to terms with this realization, you’ll understand that you should be focused on how you cope with stress and what relaxation techniques work the best for you. What may help your friends or family deal with their anxieties may not benefit you the same way. It’s crucial to try out different coping mechanisms to find the right one for you and your unique situation. Techniques such as meditation and yoga are just a couple of ways you can learn to relax and deal with your stress, but there are many more methods you can try as well.

Create To-Do Lists to Stay Organized

Have you ever found yourself running a bunch of errands but end up forgetting something along the way, just to run back out later? It happens to all of us but this is a huge time-waster and can be extremely frustrating. By organizing your to-do lists, you’ll be better able to stay on top of all of your to-do’s and feel more in control of your life. It’ll allow you to visualize all the things you need to get done while also prioritizing and planning when to do them.

Set Realistic Goals

One of the biggest complaints of chronically busy people is that there’s never enough time in the day to get everything done. Striving for long-term goals is essential for growth, but it’s just as important that these goals be realistic and achievable. Instead of aiming for that six-pack by summer, start off with making a small workout plan and build your way up over time. Want that promotion? Work on one project at a time instead of trying to take on everything at once. By setting realistic goals, you’ll get to where you want to be over time and feel less overwhelmed while doing it.

Fill Up Your Water Bottle Five Times A Day

Most people don’t drink enough water each day to stay hydrated. If you wait until you’re thirsty to drink water, you’ve already let yourself get dehydrated. When you drink enough water, you’ll have a stronger immune system, feel more energetic, and you’ll cleanse your body from the inside-out. Start by getting a great reusable water bottle and fill it up at least five times throughout the day. With a goal, you’ll feel more motivated to drink water and therefore become healthier in the process.

This article was originally posted on

"Overcoming Barriers to Success in Life, Career, & Business" with Sabine Gedeon of Empowered By Purpose on Women Entrepreneurs Radio

Show #503

Topic: "Overcoming Barriers to Success in Life, Career, & Business" 

Sabine Gedeon is the Founder and Chief Transformation Officer at Empowered By Purpose. With a focus on Leadership, Career, and Life Coaching/Consulting she provides support to individuals and organizations, helping ambitious, mission-driven Millennials go from lost, unfulfilled, and even stuck, to gaining freedom, finding fulfillment, and increasing their impact on the lives of those around them.

With over 13 years experience serving as an HR professional, Coach and Advisor to career professionals and leaders in Fortune 100 companies, along with my own practice, Sabine's passion (and life's calling) is helping others grow, develop, and live out the true purpose of their lives.  

Sabine holds a Bachelor's in Human Resource Management and a Master's in Management & Organizational Leadership. For inquiries or to work with Sabine, send an email to or reach out via LinkedIn.


You’ve got a lot invested, right?

Do something great
by Chris Atley

When people start looking at what they believe and why they believe it, it can be scary to say the least. This is because it doesn’t mean that you will just change one belief and be on your merry way. If it did, it would be easy, and wayyy more people would be open to this level of personal development.

The reality is that it encompasses so much more then just that. You have built an entire a life around these beliefs. What you wear, how you feel, who you marry, where you live, who you hang out with, where you work, etc. It’s deeply intertwined.

So…what does it mean to let go of the beliefs no longer serving you and how do you know they’re no longer serving you to begin with?

Well, here’s a way to tell. You say you want something, but you what you believe contradicts it. An example is: I want to work less and have a more full life, but I believe I have to work hard to achieve success.

How do you know you’re in turn having a hard time letting go of the old belief?

You want to hold on to that old belief like never before and you resist changing it like no other. So if someone suggests another way of looking at it, you react. You get triggered. Something deep inside of you comes up. Whenever this happens to me, I try to take a step back and ask why I’m getting so crazy about this and why am I holding on to this so tightly? A good journal sesh usually helps shed some light.

So why does it feel so scary to change?

It feels uncertain and out of your control to change it.

You believed it for so long and created a whole life around it. You’ve given it life - you’ve set-up systems and even relationships around it. It will change everything and change is scary.

But it’s scary to stay in the same place too right?! That equals zero growth and therefore will not help you reach your highest and best self, nor living the life you really want.

Deep breaths…it’s okay. And I really don’t mean it lightly. It really is going to be okay. Having the life you want has to outweigh staying the same. Think about how great you are going to feel when you have created such inner happiness and peace, that it is reflected in everything you do. Business, relationships, and health and wealth.

So…how can you let this stuff go???!!!

The first step is to understand the origin of beliefs to begin with. Listen in on my recent interview with Randi Crawford where we get deep into how the subconscious mind works. You can listen here.

We then want to identify what we want to believe instead. You most empowered way of looking at this belief would be __________ instead.

Next, we want to see if there is a time when this has already been true. Dig deep and I bet you find an example I your life and if not then in someone else’s life.

Then say the new belief over and over every day, and create a mantra and visual to remind you of it. Use the example you thought of above to remind yourself that it is in fact possible.

Next, and this is the biggie, look at what needs to change in your life – environment, relationships, health, finances, etc. – in order to support this new belief. What needs to change, shift or be let go of or added in? This will help you also shift everything around you at the same time. The part I said earlier that makes shifting beliefs tough. Do some journaling on this one and see what you come up with.

Last, create a plan to implement the changes. As you strengthen your new belief, you will start to create experiences in your life that go with it, thus reinforcing the belief. So if your new belief is that your success flows easily, you will start to see opportunities in your business to do just that.

Now you also need to be able to receive said opportunities…let’s chat more about that next week…

I would love to hear how you do with this!

Namaste friends, xo

Written by Success Speaker & Coach Chris Atley, CEO of Chris Atley LLC ~ Decisions by Design. For complimentary success tips for business and life, please visit

Picture credit: Clark Tibbs on Unsplash


Email Marketing Basics

In this economy, it’s never been more important to build a strong relationship with your prospects. You want them to have a great client experience, and to always have your company in the back of their minds. That way, when they, or someone they know, need your services or product, they won’t even hesitate.

Twenty years ago, that would have meant spending a fortune on fliers, direct mailing, adverts in the traditional media, and perhaps even booking a TV spot. Today, we have a lot more options. Direct mailing has been replaced with email marketing, and you can publish your own adverts for free on platforms like YouTube and Vimeo.

To help you get started, we’ve got a great infographic for you from the team at EveryCloud. They’re a company providing protection against cybercrime, and conducted the research to help improve their own marketing efforts.

They focused on email marketing and, as you’re bound to agree, the results were pretty interesting. Did you know that women are about 6% more likely to pay attention to your marketing message? That’s just one little parcel of information that you’ll be interested to learn.

Overall, the infographic covers:

  • Basic statistics about emails
  • How men and women react to emails
  • How email marketing performs
  • What the effects of automation on email marketing are
  • How email marketing impacts your revenue
  • What happens after someone opens an email
  • How you can improve your click-through rate
  • How different devices affect conversion rates
  • The return on investment for email marketing
  • Email marketing and the mobile user
  • The optimal time to send out an email
  • Why you should pay attention to personalization and segmentation
  • Creating subject lines that work
  • How email marketing measures up to social media marketing
  • How to get your emails marked as spam
  • Common mistakes we’ve all made
  • Trends that we’ll see developing

It’s basically a good grounding in email marketing. Check it out for yourself below.


Printable Mindfulness Activities


Mental health has become an important topic for those interested in becoming more successful in their work, relationships, and life. Prioritizing mental health and a work-life balance can be hugely beneficial to that success. However, it can be hard to know where to start when it comes to improving mental health, especially for those who aren’t accustomed to taking time for themselves.

Practicing mindfulness is an important part of maintaining one’s mental health and is a simple way to begin focusing more on thoughts and emotions. To help you get started, A Place for Mom created a guide that presents some of the best mindfulness activities for brain health and wellness. It includes printable activities like mind mapping and morning journaling to help become more aware of your thoughts and live a healthier life.


3 Ways For Women To Take Control Of Their Careers

woman writing on a whiteboard
by Gloria Martinez

While there can be no doubt that being a woman in the workplace has never been easier, that doesn’t mean there still isn’t a long way to go.

Social issues like the gender pay gap and the #metoo movement are getting more attention than ever, but concrete solutions to these problems are a while away in the vast majority of industries.

It’s clear that just waiting for things to get better isn’t going to do much. Here are some ways in which women can take control of their careers now, in order to find fulfillment and satisfaction they crave and deserve.

Use Female Networks

Nowadays, you can find women-only or women-focused networking events within almost any industry. You can find them by simply searching online, or on sites like Six Degrees Society. These are becoming increasingly widespread as women realize the power of supporting each other through their careers, as there are unique benefits to connecting with other women.

Of course, this doesn’t mean you should only network with women. But women-focused networks can be an invaluable source of emotional support and career opportunities. It can help you feel less alone in your industry and connect you with mentors and role models, something that can make an especially huge difference in male-dominated fields like engineering.

Start Your Own Business

Starting a business is terrifying, but it is the ultimate way to take control of your career. The number of female entrepreneurs has gone up 114 percent in the past 20 years, and the difficulties of being a woman in a traditional workplace are believed to be a significant factor.

Luckily, starting a business is only getting easier. Comprehensive guides with advice on market research, business plans, financing, and licenses are common throughout the internet, and it’s easy to find guidance and support in almost any matter. Another common tip you’ll find is designing an intuitive, user-friendly website. In order to achieve this, choose a web hosting service that’s both affordable and caters to small businesses, such as SiteGround.

It’s not all just freelancing and consulting, either. Even more intimidating ventures, like competing with behemoths like Amazon in the e-commerce marketplace, can be successful if you have a good product, reliable service, and great design. Models like dropshipping, which directly ships goods from the supplier to the customer, have brought an unprecedented level of flexibility to the industry, while simple website integration with services like Shopify means anyone can start an online store in a matter of seconds.

If you don’t have a website, don’t worry — it’s relatively simple to get one set up these days. After securing your domain, you can either use WordPress and a free template to get the ball rolling, or you can hire a freelance web developer to build you a custom site from the ground up. If you want to truly stand out from the ground, a well-designed site that’s informative and engaging is the way to go. As Upwork explains, when looking for web developers, find a person who has a thorough knowledge of HTML, CSS, and Javascript, as well as someone who can design a user interface that’s simple and striking. Above all, find someone you can work well with and who can transform your ideas into reality.

In addition to having a wealth of knowledge about business at your disposal, you also have the opportunity to set up shop right at home. This can be highly beneficial, as it allows you to create a schedule that fits your needs, and you’ll be saving quite a bit of money on gas and other work-related expenses. The ideal office would be in a space that’s kept separate from your personal life, so think about using a spare room.

Support Other Women

It can feel counterintuitive to say that helping other women will help your career, especially if you work in a competitive industry. However, it’s important to question this atmosphere of competition. According to Entrepreneur, studies have shown that women are naturally less competitive than men, but that they thrive when they are competitive with themselves.

In short, women thrive in an environment where competition is used as a benchmark for personal progression, not a tool to tear others down. When you make the choice to help the women around you find their own goals, you are contributing to a healthier and more inclusive company culture that benefits everyone.

Another argument for support and empathy, not just with women but with everyone, is that it demonstrates emotional intelligence. This skill is becoming increasingly desirable in leadership, and women tend to naturally exhibit this more. Leaning into your emotional intelligence, instead of buying into a system that would have you compete with others, is good for your career.

Whether you want to advance in your current workplace, change your job entirely, or become an entrepreneur, there are many ways for women to take charge of their careers. The trick is to trust yourself and to leverage the experience and support of other women. This will help you advance and get what you need, but it will also allow you to understand the ways in which you can influence your industry for the better.

About the author: Gloria started Women Led to celebrate the advancements women have made and inspire women to become entrepreneurs and seek promotions in the workplace.

Picture credit: Pexels


Startup Business Loans From Friends And Family

couple working on a laptop
by Jon Zacharias

Startup business financing from friends and family is one of the most common ways small businesses begin, according to the Small Business Administration. And while there are some road bumps that can come when money and loved ones mingle, there are also some tremendous benefits.

In this guide, we cover the most common variations on friend and family loans for business startups and what benefits and disadvantages you might experience along the way.

What Are Friends and Family Startup Loans?

Friend and family startup loans occur when people you know fund your business in either an official or unofficial capacity. These types of loans tend to take on one of several formats, which we’ve summarized below.

  • Cash gifts. In some cases, a friend or relative simply wants to become your patron — a fancy word that means they want to fund your endeavor out of sheer support for you or because they believe in your cause or idea. They don’t want a return on that investment, other than the pleasure of seeing you succeed. These situations might lead to a cash gift that you can use to start your business. You and your patron have to be careful, though, because gifts can get expensive if they exceed IRS gift tax thresholds. As of 2018, a person can gift another person $15,000 per calendar year without paying a gift tax. If you’re calling the funding a gift, your patron may want to keep it under that amount.

  • Traditional loans. Friends and family may wish to loan you the funds and expect you to pay it back. While these loans might not come with a credit check — and individuals can often be more flexible with their terms — you may end up owing a monthly payment with interest or be required to pay back the lump sum at an agreed upon future date with interest.

  • Investment. If your new business idea resonates enough with friends and family, they may want to become part of the process, which could result in them investing in your business as a partner of some kind. This means the investors become part owners or have some continuing interest in the company; they may not require the funds be paid back with interest, but might accept a share of profits in the future. Depending on how well your business does, this type of funding can work in the investor’s favor.

What Are the Benefits of Startup Loans From Friends and Family?

The benefits of going to friends and family for startup financing include speed, flexibility and support.

Your friends and family know and believe in you, so they’re not going to require some of the hoop jumping a bank might. That makes it easier to get money for your business idea — even if that idea doesn’t check all the traditional marketable boxes.

Since individuals have a lot more flexibility in how they handle investments and loans than other lenders, you may also be able to work out more favorable terms with a friend or family member. Perhaps you receive money you don’t have to pay back for five years. You might be given a loan with the understanding that you’ll both sit down to talk about payments in a year and terms will depend on how the business is doing at that time. A friend might help fund your business in exchange for free services once you get started. These are all options you don’t have with banks.

A third big advantage is that when family or friends invest in your business — even if they don’t become a partner — they tend to remain attached to your success. That translates to free word-of-mouth marketing, online sharing and other support, which you certainly don’t get from many traditional lending sources.

What Are the Disadvantages When Loved Ones Help Fund Your New Business?

The biggest disadvantage is that you’re dealing with friends and family. That can put some weird pressure on your social dynamic, and it could mean that the person thinks they have a right to interfere in or advise you on your business. That’s not always welcome, which means you need to establish some written ground rules about the financial relationship if you allow friends or family to fund your business idea.

Another potential downside to this type of loan is that it doesn’t do anything for your personal or business credit, which means you can’t leverage it in the future when seeking other types of business capital or investment options.

Seek Tip: Don’t treat the transaction as casual. Be professional and official, even if your loved one is willing to be flexible about the finances. Draw up an agreement in writing, develop a plan for how the money will be handled and paid back and sign it in the presence of a witness or notary to make it even more official.

Then treat your obligation exactly how you would if you were dealing with a bank. Make payments as agreed or rework the terms in a professional way.

The Bottom Line

Anyone can qualify for a friends and family loan, which makes this one of the easiest first steps for starting a business — plus, you’re only limited by what your loved ones are able and willing to do for you. We recommend being specific about your financial needs and business plan, though, to put your investors more at ease.

Some steps you might want to take when borrowing from friends and family include:

  • Providing a business plan that shows how the money will be used
  • Being specific about how much money you need
  • Detailing payment plans and terms, so everyone knows exactly how the money will be paid back
  • Working only with trusted friends and family you know can keep business and personal lives as separate as possible

This article originally appeared on by Jon Zacharias

3 Questions to Ask Yourself Before You Self-Sabotage

woman looking out of window
by Deborah A. Bailey

Years ago I was in college working on a project. I knew what to do, and I had it all planned out. But instead of giving myself time to get it done, I procrastinated. Then at the very last minute, I was forced to throw something together.

1. What are you afraid of?

At the same time I was planning my project, my inner perfectionist was whispering in my ear, telling me that it would never be good enough. So why bother? Which is why I sabotaged myself in the end. Then I could always say, see, it could've been better if I'd started sooner. If only I hadn't procrastinated. If only.

Why do we kick the legs out from under our dreams? Because it's easier. When we do that we never have to face that our best efforts might not be enough.

By failing before we begin, we can always fantasize that it all could've been perfect...if only.

When you have a picture of yourself as unworthy, you don't want anything to contradict that. So you'll keep sabotaging yourself over and over. As long as you can keep proving to the world (and yourself) that you'll never be a success.

Even when you come close to winning, you'll find a way to snatch defeat out of the jaws of victory.

2. Do you love the struggle?

For a long time I loved being the underdog. Loved that I had to fight my way through it all. I identified with the struggle, not the reward. At times I still do.

If your identity is wrapped up in never quite hitting the mark, then you'll miss the target over and over.

That's why self sabotage can be so reassuring. You lower your expectations of yourself, maybe because you've been hurt in the past. Or you've been made to feel like you can never measure up.

Underneath the acceptance in your own unworthiness, there's the nagging fear. What if you DO deserve to have what you desire? What changes would you have to make in your mindset and your behavior? Maybe you'd have to learn to love and accept yourself as you are right now. And for some people, that's much more frightening than the self-sabotage.

3. Is it fear of failure or fear of success?

Failure isn't the problem. The problem is in believing you deserve to fail because you're not worthy enough to win.

When I worked on that school project, I self-sabotaged out of fear. What if I did all that work and it never measured up to my ridiculously high expectations? (That's part of the perfectionism trap, which is a topic for another post.)

So, I made sure I'd never have to find out . After the class was over, I comforted myself in the knowledge that I could've been a contender...if only.

Is self sabotage keeping you stuck in an endless loop of frustration? It really is less work to accept that you're good enough than to keep trying to prove you're not.

Copyright © 2019 Deborah A. Bailey

About the Author: Deborah A. Bailey is a writer, coach, author of several fiction and non-fiction books, and creator and host of the Women Entrepreneurs Radio podcast.

This post originally appeared on

Picture credit: Juan Mendez on Pexels


Are You Being Productive or Just Busy?

woman working at a desk
by Deborah A. Bailey

When I was at AT&T, I had a project leader who, if you asked her to prioritize your work would say, they're all priorities. When you're already overwhelmed and tired of running, that's the last thing you want to hear.

Is your to-do list growing faster than your ability to actually DO anything on the list?  Where did all these tasks come from?

Am I just saying yes to too many things? Probably.

How do I prioritize? Is the new important thing more important than the older important thing I added to the list a couple of days ago?

For entrepreneurs it's just as bad. There's always that hot new thing that we must do now. That call we have to return. That new software we have to check out. The social media updates...the webinars that seem to pop up hourly...the "there's only 2 spots left so you'd better sign up now!" email pitches for new programs.

I'm tired of being busy for the sake of being busy. It's time to check my priorities and see if the items on my list are really that important.

Do I have to update that web site right away? Or can it wait? Will all life collapse into a black hole in deep space if I don't tweet everyday? Will my friends drop me if I stay off Facebook for few days? Or for a week?

If I say no to more things, will that free up some time?

When I was in corporate, having a messy desk and working your ass off was a badge of honor. Having the ability to multitask like a madman (or woman) was the ultimate ego trip. Everyone called on you to help them. Your manager loved you (because you could be counted on to work endlessly). You were tired and stressed, but so what? You were getting things done!

I'm busy, therefore I am.

But at the end of the day, what are we really accomplishing? Did your project turn into a hot mess because you were doing too many things at once?Are you exhausted because you're trying to do it all? Not getting sleep or eating properly because the to-do list never ends?

Perhaps it's time to scale back. Scratch some stuff off that list --or delegate some tasks (if you can) to others.

Maybe it's time to decide how you want to make this life journey. Will it be a continued marathon where you dream of arriving at some magical place where all your "to-do's" will be done?

As for me, I'm stepping off the treadmill. Climbing out of the hamster wheel. Turning in my multitasker of the year award and giving myself a time out. Life is going by in a blur, and it's time to slow it down.

Being busy is not the same thing as being productive. It's time to enjoy the ride.

Copyright © 2019 Deborah A. Bailey

About the Author: Deborah A. Bailey is a writer, coach, author of several fiction and non-fiction books, and creator and host of the Women Entrepreneurs Radio podcast.

Picture by CreateHer Stock

This post originally appeared on


The Power of Eye Contact

Humans are social animals, and we can tell a lot about what another person is thinking and feeling based solely on the way they meet our gaze. Learning how to make strong eye contact with others is one of the most important personal development skills we can cultivate. People who are able to make lots of eye contact are generally viewed as confident and friendly, while those who struggle to meet the gaze of others are seen as shy and nervous. Luckily, eye contact is a skill that you can work on and get better at over time! Take a look at the guide from Rory below for tips for improving and harnessing the power of eye contact.

Everything You Need to Know About the Power of Eye Contact

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Small Business Finance: What You Need To Know

picture of a cluttered desk
by Jon Zacharias

Starting and running a small business without having some form of credit is nearly impossible. Many small businesses do not make it simply because they’re under-capitalized. One month where sales and expenses budgets cannot be met could signal the end for business that could otherwise have succeeded.

Others find themselves unable to grow their operations owing to insufficient access to the necessary funds. The answer may appear to be simple: get a loan and grow your business. However, getting a small business loan isn’t always easy.

Getting a Bank Loan

Since the recession, the FIDC has ensured that small businesses who apply for loans are subjected to very close scrutiny. The Dodd-Frank act of 2010 has effectively limited the possible sources of funding for small business. Many analysts feel that in doing so, economic recovery was slowed. Whether this is true or not, small businesses in need of additional capital often find themselves unable to secure conventional bank loans.

But is a conventional loan best for your business? The convoluted application process takes a great deal of time and effort and few loans are granted. In addition, repayment terms are highly inflexible. Small businesses are increasingly turning towards alternative lenders in order to get the business finance they need quickly, successfully and under less onerous repayment terms than banks allow.

The SBA 7A Program

Getting the Small Business Administration to guarantee all or part of a bank loan might sound like a great idea in theory, but the program has been widely criticized for its limitations. Once again the application process is complex and lengthy and not all businesses can afford to wait up to three months to get finance approved — if it’s approved at all.

Then too, the SBA isn’t actually offering the finance itself. The small business entrepreneur still has to work through a conventional bank and banks remain reluctant to supply credit to small businesses. By 2011 a Gallup survey found that although 88% of businesses had access to credit, only 29% were lending from banks despite the SBA program.

What Banks Don’t Take Into Account

The main problem with getting bank loans is that banks want to see guarantees that you’ll be able to pay back the money. That’s fair enough, but instead of looking at how good your business’ chances of success are, they look at financial history. That makes things difficult for a newer business that doesn’t have the track record banks are looking for.

Remember, banks aren’t investors, they’re lenders. If the business or its owners don’t have the kind of credit history they’re looking for, they won’t issue the loan. Nowadays, financiers can use algorithms to project business income, but banks don’t use these tools when deciding whether you’ll get a loan.

Other Financing Options

Getting finance fast, especially startup business loans, can be crucial to the survival and growth of small businesses, especially startup business loans. Since the banking sector isn’t making things easy for them, small business owners are increasingly turning to alternative sources of finance that offer them faster turnaround time, rate their creditworthiness based on the business itself and offer plans with flexible repayment options.

Merchant Cash Advances

Businesses that handle a volume of over $5000 in monthly credit card transactions often choose the merchant cash advance as a source of funding that offers them easy repayments. A funding company advances cash to the lender at a pre-arranged fixed cost, allowing the lender to have a clear picture of the extent of the commitment in advance.

Repayments are calculated as a portion of credit card sales and are deducted automatically from the lender’s account. Thus, if the business is experiencing an unexpected quiet period, the repayment is lower without the lender falling into arrears with repayments. Obviously, this form of financing would not be available to a brand new business, but as little as three months of transaction history can secure your business this type of financing.

Business Cash Advance

This model is similar to the merchant cash advance, but repayment is handled through pre-determined daily deductions from the business bank account. Once again, the lender knows the exact cost of the credit in advance and need not make allowance for large monthly repayments that would impact heavily on cash flow.

Unsecured line of credit

One of the most difficult obstacles to overcome in obtaining a business loan is the requirement for collateral. By working through agencies, lenders can obtain an unsecured line of credit that does not require asset collaterals. A maximum credit limit is set, and the business is able to use as much or as little of the line of credit as it needs to at any given time. Interest is only levied on the amount of credit actually used. A minimum monthly repayment value is agreed in advance. Unsecured lines of credit is a type of financing that is particularly helpful to businesses that need credit to cover shorter-term expenses.

The Bottom Line

Obtaining small business finance through a bank is still very difficult in the US. Many small businesses are turning to other sources of finance that offer them easy and quick access to funds based on their business health and future outlook rather than the personal creditworthiness of the business owner.

When investigating funding options, small business entrepreneurs would be well-advised to discuss various options with funding specialists in order to determine what kind of funding would be most suitable for their business rather than relying on the traditional bank loan.

This article originally appeared on

"Manage Your Mindset & Release the Struggle" with Certified Life Coach Nancy McKay on Women Entrepreneurs Radio

Certified Life Coach Nancy McKay
Show #502

Certified Life Coach Nancy McKay shares:

  • What role the mind plays in creating & managing these struggles
  • Why is it so hard for most people to overcome fear & self-doubt?
  • How can women best deal with mindset hurdles?

Nancy McKay lives in Lakewood, Colorado with her husband Jimmy and her two rescued Westies, Maggie and Tommy.

Nancy’s life experiences of growing up in an alcoholic household, being sober for over ten years herself and an ovarian cancer survivor give her a unique perspective on becoming empowered to heal later in life. Nancy has earned her certification as a Wayfinder Life Coach from Martha Beck, Inc. as well as a Mind-Body-Eating Coach from The Institute for the Psychology of Eating. Nancy also spends a great deal of time working with horses honing her skills while she is in training to become a Certified Equus Coach through the Koelle Institute for Equus Coaching. This diverse background in experience and training provides her clients multiple resources for healing and growth.

Nancy's clients are women who are looking for a confidential, safe space to share their stories, struggles, challenges and desires. Clients want to gain clarity, perspective and to build their strengths and overcome their weaknesses, Nancy is a supportive and compassionate coach who has faced challenges and knows first-hand what it takes to come out on the other side with heart and soul intact.

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Certified Life Coach Nancy McKay


Top 7 Reasons Women Should Start Their Own Business Today

woman working on iphone
by Madison Crader

There’s never a perfect time to start your own business. But there are plenty of reasons why taking the plunge today is a good move.

According to the Eighth Annual State of Women-Owned Businesses Report by American Express, on average, women are starting over 1,800 new businesses every day.

This rapid growth in women-run businesses outpaces the rate of new business ventures in previous years—including both before and after the recession and recovery period from 2007-2012.

In other words, more women are diving into the world of entrepreneurship than ever before. And for good reason.

Here’s why you should too.

1. More flexibility

Being your own boss has its perks. One of which is the ability to control your time. While you may still face long hours at work (especially during the early bootstrapping phase), your time is yours to manage and dedicate as you choose.

This is appealing to many people but, for women in particular, who still tend to be the primary caregivers in their families, this flexibility can be a game changer. Parents and caregivers who run their own businesses can more easily prioritize their families and schedule time for the things that matter most to them.

2. Better pay

Starting your own business also gives you the chance to improve your income and eliminate the gender pay gap in your own life.

According to the U.S. Census Bureau, full-time working women still earned only 80 percent of what their male counterparts did in 2016. Running your own business means you can call the shots on your salary opportunities by charging what you’re really worth.

3. Personal and professional growth

Starting a business is a big endeavor. There will be challenges that stretch you and opportunities for growth you won’t find in a regular 9 to 5 job.

As the founder of a business, you will wear many hats—especially in the beginning when you may be the one and only employee of your company. You will be responsible for handling all parts of the business, including product, accounting, customer service, and marketing.

Although it may feel like barely-controlled chaos some days, running your own business will give you valuable experience and many opportunities for growth. This personal and professional development will serve you well as head of your company and give you greater confidence and self-fulfillment in life.

4. Opportunities to make an impact

One of the main reasons people choose to start a business is to make an impact. Some people see a problem they want to fix through their products or services; others hope to make a difference through their company’s culture or mission.

Whatever your goal, starting your own business is a great way to make a difference.

5. More mentorship opportunities

Mentorships are valuable ways for professionals to further their careers and gain insight into their industry. Unfortunately, women often get left behind with fewer mentor opportunities than men.

Entering the world of entrepreneurship can unlock more mentoring opportunities—both for you to connect with other business leaders and role models, and to become a mentor yourself.

For instance, women-owned businesses are a rapidly growing group. When you start your own business, you can dive into female entrepreneur networks and build your connections with strong role models.

6. Easier access to funding

One of the biggest challenges to starting a business is funding it. Since most people don’t have millions of dollars laying around to invest in their next Big Idea, coming up with the cash to finance their business can seem daunting.

Luckily, funding your business is easier than you might think. There are many business loan options for small businesses—and even some specifically for women. With so many choices, you’re sure to find a loan that fits your financial and business needs.

7. Increased health and happiness

Starting your own business can make you happier and healthier than you ever were in your day job. That’s right. Despite the new or added stressors of running your own business, research has found that overall, entrepreneurs report greater mental well being than full-time employees.

Turns out, having greater flexibility, autonomy, and earning potential (along with the confidence and empowerment that comes with running your own business), is a recipe for happiness.

While there are always reasons to delay your business dream, now is the best time to start. Don’t put off greater happiness, health, and opportunities. Take the chance and dive in today. You’ll be glad you did.

About the Author: Madison specializes in content related to small business building brand awareness and gaining access to capital to grow their business. She has a passion for helping entrepreneurs grow their business and set long-term goals by sharing tips and tricks.

Picture credit: Illumination Marketing on Unsplash


The Myth of the Overnight Success

The road to success is a long and winding journey. Many people view it as a sprint rather than a marathon, wrongly assuming that overnight success is attainable. However, the journey is where we learn the most valuable lessons, hone our skills, and grow into leaders. Anything that’s worth doing takes time, so remember to be patient with your passion project instead of expecting immediate gratification.

When we see successful people in the media or in our own lives, we’re usually not given the full story — we’re just seeing the tip of the iceberg. Behind every successful entrepreneur is doubt, failure, and struggle. But rather than viewing this as a bad thing, remember that it’s all part of the journey.

Need some more inspiration? Check out the infographic below on eight famous entrepreneurs and their not-so-overnight success stories.


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Social Entrepreneurship & Building Community with Founder Theresa Siaw on Women Entrepreneurs Radio

Theresa Siaw is a social entrepreneur and founder of the OMNI Medical Student Training Program
Show #501

Theresa Siaw is a social entrepreneur and founder of the OMNI Medical Student Training Program, which helps students who have trained at foreign medical schools to prepare for their first job in the United States. It is her passion to improve not just the physical health but also the whole life of the community.

Through her philanthropic work, Theresa has been able to help a multitude of people; everyone from children, the elderly, domestic violence victims and the homeless. She has created a number of different programs that offer not just support to these groups of people but also directly delivers necessities to those in need. 

Theresa does not just stop in her own community, she has helped aid international relief efforts after natural disasters, including being a first responder in Puerto Rico after Hurricane Maria. In addition to being a first responder for Hurricane Maria, Theresa also hosts an annual Backpack Give Away to underserved children, and a Thanksgiving Turkey Giveaway to ensure everyone is able to celebrate Thanksgiving, sponsored single mothers in need of uniforms to stay in school and feeds the homeless every Thursday.  

Theresa believes that a leader should be an advocate for the people in its neighborhoods, not a celebrity. She strives to be available to the community and seek their input on ways to reduce crime, improve education and access to healthcare, and enhance the overall well-being of Chicago.

Theresa was born on the southeast side of Chicago; both her parents were African immigrants from Ghana and continuously expressed that education was the most important achievement. Theresa earned a B.A. in Multicultural Marketing from DePaul University in 2010. Immediately after school, she began working in community healthcare at the Humboldt Park location of San Pablo Medical Center. With the encouragement of her mentors, Amer Rustom, MD, Eric Mizuno, MD, and Anthony Tedeschi, MD, former CEO of Weiss Memorial Hospital, she went on to found her own medical student training program.

Facebook: Theresa Siaw 
Twitter: @TheresaSiaw
Instagram: @TheresaSiaw 

Theresa Siaw is a social entrepreneur and founder of the OMNI Medical Student Training Program


The 6 things you’d never know about the coaching industry

woman sitting at a conference table
by Chris Atley

The 6 things you’d never know about the coaching industry: 

1. Only 20% of coaches earn a 6-figure salary according to Forbes. 

We need to raise this percentage! Most coaches unfortunately are not taught how to run a business and sales trainings are certainly limited. When you can focus on how to best serve your potential clients by asking questions, you will approach sales in an empowered way for both you and your clients.

2. The coaching industry is not regulated. 

I get asked all of the time by people who want to enter this industry where they should start in terms of training. The reality is that the coaching industry is not regulated. Meaning there is no governing board or association overseeing coaching. You “technically” don’t need a certification. A lot of successful coaches I have coached with personally actually don’t. They do though have a ton of experience and have also taken many trainings to master their approach.

That being said, there is a reason coaching schools exists. Coaching is a skill that enables the client to self-reflect and discover what is best for them and is a process, and therefore needs to be learned. It is not consulting or therapy (even though you can offer a hybrid depending on your own training and experience). My answer is to pick-up a certification through a coaching school accredited with the ICF (International Coach Federation).

If the industry does ever become regulated, then the government will look to the ICF. The ICF lists all of the coaching schools it recognizes that meet the ethics standards they have set out, and once you are certified through one of those schools you can be accredited with the ICF.

3. There’s a lot of shaming happening in the coaching industry. 

The attitude is that how can you coach someone if you don’t have the level of success you are coaching on. This makes no sense and is not what coaching is. Again, coaching is a process of helping others be the best version of themselves. It’s about helping them set their goals and holding them accountable so that they actually do what they say they want to do! An executive coach does not need to have personally earned a billion dollars in order to coach a billion dollar CEO. Anyone feeding you this line of B.S. is likely just trying to sell you on something.

4. Coaching can change the world. 

Imagine everyone having a personal cheerleader there to guide them, help them stay on track and create the most beautiful life? We all deserve this and each coach deserves to be compensated accordingly.

5. The most successful coaches charge based on the value they bring, not the amount of time they spend with a client. 

The trading time for dollars is an old model. The new and empowered method is about looking at what your client can potentially achieve by working with you and what that is worth to him or her. Now we can’t guarantee results, because it’s always up to the client on how much action they take and how willing they are to bring their goals to fruition, but the potential on what they can achieve is limitless.

6. Coaches are not responsible for their client’s results. 

This goes either way – they are not responsible for the client achieving their goals nor are they responsible for their clients not achieving their goals. This is about guiding the client to get in-touch with their own resources so that they have the tools to succeed in any area of their lives. We are merely the facilitators. If you are a coach, imagine if you stayed neutral either way? How refreshing, selfless AND what an amazing space you will create for your clients to take full responsibility for their own lives. YA!

Written by Success Speaker & Coach Chris Atley, CEO of Chris Atley LLC ~ Decisions by Design. For complimentary success tips for business and life, please visit

Photo by Dane Deaner on Unsplash


Starting a Small Business? Keep These 5 Points in Mind

fists bumping
Running a small business comes with a lot of hard work and responsibility. While being an entrepreneur can be a path to making your dreams come true, there are a lot of pitfalls that can lead to the failure of a business.

For many small business owners that fail, at least part of the problem is related to the mismanagement of finances. With the following financial advice, you’ll be able to protect your business and your personal finances from many of the issues that can either set you back or possibly cause your business to fail.

Separate Your Finances

Keeping your personal and business finances separate is one of the most important steps in managing your finances as a small business owner. This is true even if you are the only person at your company. If your finances are not separate, it will be impossible to keep accurate records and this can cause problems when it comes to things like applying for a small business loan and paying your taxes.

If you are running a small business, one of the first things you should do is open a business bank account. You should also pay yourself a salary, save money for your family, and start a retirement plan.

Prepare for the Unexpected

Unexpected events happen in business. It could be a sudden decrease in revenue, an expensive piece of equipment that needs to be replaced, a sudden injury, or any number of other events. If you are not prepared for the unexpected, it could have dire consequences for your business.

One tip to protect your business is to try to keep at least six months of expenses in reserve. You should also make sure to have policies for health and disability insurance. A policy for whole life insurance could also be a valuable resource if you need money for the unexpected.

Consult With Experts

Small businesses often run into problems because their owners fail to consult with the appropriate experts in certain situations. As a small business owner, you should have a lawyer you can contact, an accountant, and you may also need a tax consultant.

Reinvest Wisely

Having some capital reserves can be good for protecting your business, but you do not want to hold onto every extra cent. If you want your business to grow, you need to make strategic investments with some of this money.

When looking to reinvest capital into the growth of your business, you should take the time to develop a plan. Maybe you could invest in hiring some employees or consider spending on marketing. Look for the areas where the investment will offer the biggest return for your money.

Look for Tax Breaks

Small business owners often miss opportunities to reduce their tax liability. Try to learn about all of the small business tax breaks that apply to your company and take advantage of them. This is one of the reasons why it is worth it to pay professionals like accountants and tax consultants. They can identify all of the tax breaks for which you are eligible and they can also make sure you do not make any costly mistakes when filing your tax returns.

Starting your own small business can be intimidating, especially when it comes to figuring out finances. Luckily, there are resources available to help you navigate. The above points will allow you to get your small business off the ground without any hurdles.

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