5 Practical Ways to Increase User Engagement on a Website

working people in an office
by Yazi

Building a successful website requires more than delivering high-quality content that is relevant to your visitors.

Knowing how to engage users on your website and to keep them coming back for more is essential for long-term success in an ever-changing landscape in the technology industry.

Once you understanding how to increase website engagement, move forward with your content and marketing strategies to maximize your online reach and the exposure your site receives.

1. Responsive and Mobile-Friendly Design

In the past, users often browsed the web using traditional desktop computers with standard web browsers. With the advent of smartphone technology, more users are browsing online with their mobile phones than ever.

Ensure your website is utilizing a responsive and mobile-friendly design before you begin promoting and marketing it to potential visitors and prospective customers.

Responsive design that is mobile-friendly ensures that visitors using any device whether it is a personal computer, laptop, tablet, or mobile phone are capable of browsing your website and viewing it properly.

2. Integrate Social Media Plugins

Social media has made it easier than ever for brands and followers to communicate and keep in touch. Implement social media plugins into your website, allowing users to easily share and redistribute content they enjoy with friends and family members.

Social media plugins work well to encourage engagement as they often do not require users to log in or share personal information in order to share content within seconds.

Implement social media plugins with your website's blog, incentivizing your visitors to share their favorite content on platforms such as Facebook and Twitter.

3. Create Original, Unique, and Engaging Content

When users visit your website and find content that has been written and shared thousands of times already, they are less likely to return or spread the message of your site and what it represents.

Crafting original, unique, and engaging content is key to building a following and momentum online. Research keywords and phrases that are most relevant to your website while brainstorming new ideas.

Publish in-depth write-ups on content you are passionate about that is difficult to find elsewhere online. The more your website's content stands out, the easier it is to attract new visitors who have a genuine interest in learning more about what you have to say.

4. Choose The Right Hosting To Cope With Surges

The ultimate UX faux pas is for your site to crash due to a sudden surge in traffic. One of the biggest ways to increase user engagement on the website and reduce dropouts is to choose a web host that is capable of handling your site's traffic and any traffic surges you mabe experience.

When a website takes more than a few seconds to load, users are likely to seek information elsewhere. In a world where information and results are available on a whim immediately, having a website that loads fast at all times is a must.

Websites that lag while loading have a much higher bounce rate compared to sites that load instantaneously. Choose a web host that has the ability to handle traffic surges, large websites, and even sites using a CMS (Content Management System) such as WordPress, Drupal, and Joomla.

If you don’t know how to choose the best and most suitable web host for your situation, do some research or talk to the service provider to find out what will be the most cost-effective choice. If you’re launching two or more sites, VPS hosting can be a suitable option as you need additional resources to handle multiple sites. For some others, cloud hosting might be more appropriate.

5. Implement Interactive Tools for Your Users to Enjoy

Increase the engagement on your website by sharing interactive tools and solutions for your users. Want to learn more about how your visitors feel about content or products you promote?

Use an interactive poll that shows immediate results. Live-streaming each week is another way to keep loyal followers interested in what you say and share. Create a sense of community with online forums and message boards that encourage engagement and registration.

Offer a weekly or monthly newsletter that provides users with exclusive discounts and promotions that are unavailable anywhere else online.


Having a clear understanding of how to properly increase website engagement is a way to boost your site's online organic visibility and your brand's overall reputation. With the right tools, create an online presence that is fast-loading, relevant, and offers content that leaves your visitors wanting for more.

About the Author: Yazi is an inspired writer who enjoys writing about personal growth, self-help tips, and women's lifestyle.

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