Local SEO Tips for Small Business

Image Source: Unsplash
by Maia Fletcher

For the uninitiated, any acronym is intimidating, and SEO is no exception. Fortunately for all small business owners, however, Search Engine Optimisation is a much easier beast to master than it may seem - and in this internet-driven day and age, your marketing strategy simply has to rise to that mastery. Eager to know how to improve website traffic and increase the amount of web results for your business? Read on: we’ve put together a list of simple-yet-effective online marketing tips to get you on top of everything SEO-related in no time.

1. Spend time building your website

It can be all too easy to overlook the importance of website construction if – as is the case with many small business owners – your time and energy is already stretched to the max. Believe us when we say this, though: your website is your main means of publicity in the Google era, so you’ll want to ensure that it’s well-designed, optimised for mobile use, and easy to find through a simple web search. We recommend going through a plugin like Wordpress – not only it the extension designed for beginners, it’ll speed up loading times for users. Developing a strong strategy for your website management will yield serious rewards in the long-term, so get started now!

2. Tap into the Google My Business scheme

Google My Business is behind those all-important results that pop up on the right hand of the screen when a search is conducted for local businesses. Registering is totally free and easy, and the significant upshot is that your business name, address, phone number, hours and other relevant business information will appear on the first page of results even before the searcher clicks on your website. Google My Business is a key component in making your company stand out for the local crowd.

3. Create a blog to run alongside your homepage website

These days, you’re mistaken if you don’t take advantage of all the possible media platforms on offer. In fact, launching your own unique business blog to advertise your services in an appealing manner could be the difference between a customer choosing your company over another. But whatever you do, keep consistent – no one will want to return to a blog that either hasn’t been updated in years or is simply missing the mark for relevance. If you need some help in the salience arena, consider getting some advice from a professional agency: though you might be cautious about shelling out for a few words of insider knowledge, the experts may just offer the specially-catered ideas that will help get your business off the ground.

Image Source: Unsplash

4. Google Analytics is your friend

Another Google-specific tip: set up Google Analytics. You’ll need a Gmail account first, but from there you should be able to quickly and easily set up Analytics. You’ll subsequently be able to view (among many other stats) the number of hits your website’s getting, and whether the site visitor in new or returning. A cost-effective marketing strategy that permits you an essential omniscience, exploiting Google Analytics to your advantage will let you in on the adjustments you need to make to perfect your business’ SEO.

5. Be patient

Patience occupies an integral role where local SEO tips for small businesses are concerned. Most people just starting out with SEO are likely to feel frustrated with how long it takes for keyword rankings and traffic levels to improve, however even the most established website was unknown to begin with. This was the position of New Zealand’s SEA Containers, who entered an already competitive marketplace against well-established competitors but managed rapid growth through the successful implantation of local SEO optimisation. Popularising your site with in-store customers or through email is a good way to build up initial traffic, and your success is guaranteed to grow (however slowly!) from there.

About the Author: Gisborne-based freelance writer Maia Fletcher writes content on a vast array of topics. She is especially fond of local travel and business news. When not busy at her laptop, you’ll find her watching history documentaries or enjoying huge sashimi plates of scallops, ahi tuna and salmon! If you would like to connect with her, follow her on WordPress.

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