How She Does It: Trudie German, Founder of Body Envy

Trudie GermanTrudie German fell in love with the idea of fitness after seeing Angela Bassett’s arms in the 1993
film, “What’s Love Got to Do with It.”

However, the more time she invested, the more she learned about the amazing health and wellness benefits associated with an active lifestyle.

This led to her founding, Body Envy, an in home personal training business in the Greater Toronto area. Body Envy serves a wide range of clients, offering in home and mobile personal training services across the GTA (Greater Toronto Area).

They specialize in various forms of high intensity interval training (HIIT), which focuses on the intensity of your workout, as opposed to the length.

Deb Bailey: Welcome to the Secrets of Success blog, Trudie. So, how did you get started as an entrepreneur?

Trudie German: Great to be here, Deb. I was in the corporate world and I was unhappy there as I felt unfulfilled. I didn't feel as if I was a contributing factor in making a positive difference in the lives of others. I loved training myself and my manager and a few friends of mine suggested that I pursue a career in personal training. At first, I thought it was absurd, but then the more I thought about it, the more natural it seemed.

Deb: Who are your ideal clients?

Trudie: Busy, professional women over 30, and women who want to be physically fit but are pressed for time in their busy lives.

Deb: What are some of your successes and challenges?

Trudie: One of my biggest success is the fact that I'll be part of a panel a Harvard University in February 2019, discussing my entrepreneurial journey. One of the biggest challenges is the mental and emotional aspect of being an entrepreneur. There are days I experience amazing highs and lows in the same hour!

Deb: I'm sure most entrepreneurs can identify with those experiences! What inspires you to do the work you do?

Trudie: Most women, give to everyone else (their family, spouse, career) that they neglect their own needs. I want women to MAKE time for themselves to take care of themselves. They need to understand the importance of their health because without their health they can't take care of the things and people they care about. I want women to not feel guilty about taking time to care of themselves.

Deb: What advice would you give to women entrepreneurs who are just starting out?

Trudie: Have a plan. Make sure in that plan you include a community that includes an amazing network and support system because when the time, gets rough, they'll be your rock.

Deb: What is your favorite activity to relax and unwind?

Trudie: Eat pop-corn and drink Moscatto wine.

Deb: That sounds like a fun combination. What do you wish you could tell your younger self?

Trudie: Be kinder, gentler and nicer to yourself and everyone else. The world isn't as hard and mean as you think.

Trudie German

Deb: One last question, what do you think are the top 3 traits an entrepreneur must have?

Trudie: Perseverance, Tenacity, Resilience
Without these traits, their entrepreneurial journey will be short lived.

Deb: Thanks for stopping by, Trudie. Please share website and social media URLs

Trudie: It was fun, Deb. Here are the URLs.


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