Are You a Crab in the Bucket?

woman on the phone
by Chris Atley

The crabs in the bucket metaphor comes from the story of catching crabs in a bucket. When you catch a crab and place it in a bucket, the first thing it will try to do is escape.

Now, if you put two crabs in a bucket, and place them in there together, as soon as one tries to climb up out of the bucket the other will grab the escaping crab by the legs and try to escape itself, to which the process gets repeated to the point where NO crabs end up escaping.

While it’s important to look at whom you surround yourself with, it’s equally as important (if not more so), to look at who you are being in life. For what you put out you will receive back. Are you a champion of other people’s success or are you jealous?

Do celebrate other people or do you focus on that “unfairness” of what they’ve reached a certain level and you haven’t? Are you loving, and helpful or are you so caught-up in your own drama that you miss the opportunities all around you to be of service?

When you truly take a hard look at what you’re putting out in the word and take responsibility for what you’re creating as a result, you can start to shift it. Truly coming from a place of service means coming from a place a love in ALL areas of your life. In relationships, community, career, finances and with yourself!

You deserve a life of love and abundance and so do those around you.

Namaste xo

 Coach Chris Atley, CEO of Chris Atley LLC ~ Decisions by Design. For complimentary success tips for business and life, please visit www.chrisatley.com.

Picture credit: 
unsplash-logoRashid Sadykov
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What is the Glass Cliff?


The glass cliff, a not-too-distant relative of the glass ceiling, is yet another barrier to success for women looking to advance in their careers. While the glass ceiling is a well-known invisible barrier to success that prevents women from reaching senior roles in companies, the glass cliff phenomenon describes what often happens when a woman is actually elevated to a top role, only to fail.

This glass cliff is a metaphor for instances in which women are given leadership roles in a corporation when business performance is doing poorly. In these times of difficulty, women are more likely to fail and be ousted, apparent in the fact that women CEOs are 45% more likely to be fired from CEO roles than men.

So why do women bother to take on such precarious leadership positions in the first place? For some, they feel as if it could be their only opportunity at a top role, and is ultimately worth the risk. Luckily, there are steps women can take to avoid tumbling down the glass cliff. By analyzing industry trends before accepting a top role, you’ll get a good idea of the potential risk. Defining how success in the role will be measured will set the stage for expectations, and factoring risk into salary negotiations will help secure a competitive salary.

For more tips on how to navigate the glass cliff, check out the infographic from Fundera below:


What is the Glass Cliff?

Infographic by Fundera.com
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How She Does It: Dawn Jones, Founder of PRESSED PR

Dawn Jones
Dawn Jones founded PRESSED PR in 2017 as a passion project that would empower other independent artists to succeed. As a musician herself with experience performing, touring, recording, and writing music, Dawn learned that intentional and personal public relations take you far in the music industry.

She wanted to develop a modern company that embodied the essence of intentional, personal, and innovative marketing with a team that displayed the strongest work ethic for their artists... thus PRESSED PR was born. Pressed PR exclusively represents independent artists with a fresh approach to promotional and branding services that empower them to share their music with more.


Deb Bailey: Welcome to the Secrets of Success blog, Dawn. Let's get started. :) What was the process for you to go into entrepreneurship?

Dawn Jones: I got started as an entrepreneur a month after I graduated from college. I was moving to a new place that didn't have the job opportunities in the music industry that I had been hoping for and so I decided to create my own job. Pressed PR was born out of necessity and opportunity, but quickly evolved into a passion and dream that I began chasing.
Pressed PR logo



Deb: That's terrific. You knew what you wanted and went for it. Do you have any “lessons learned” that you’d like to share?

Dawn: The two biggest things I've learned thus far are:

- Don't be afraid to ask for what you want. Asking shows you are taking the initiative to make it happen and knocking on those doors of opportunity. I've been surprised many times when the answer has been "yes" even though I thought it was a long shot. Asking for opportunity shows others you have the hunger to work hard at it.

- Don't be afraid to hear the word "no" Trust me, as an entrepreneur (Especially starting out) you'll hear it A LOT.

Pressed PR



Deb: Great advice. How would you describe your ideal clients?

Dawn: I want to work with clients who are driven, highly involved in working on furthering their music, prompt, and easy to communicate with. It makes my job so much more effective when I have a client who is willing to take an active role in their promotions in addition to my PR services. After all, PR only works when the client is utilizing the tools and resources effectively on their own as well.


Deb: What inspires you to do the work you do?

Dawn: When I get to see clients grow in their fanbase or play bigger shows than they previously have I get really excited about the work we are doing. The artists that we are working with are hustling hard for opportunities in the music industry and it feels really good when we are able to help them open up some of those doors.

Pressed PR



Deb: What’s your vision for PRESSED PR?

Dawn: I want to see PRESSED PR grow to be more than a service for artists, but a place of resources and support for the independent music industry. There is so much amazing talent out there and I really want to be an active part of the culture that supports independent music in a variety of ways.


Deb: You jumped right in and followed your dream. What advice would you give to other women entrepreneurs who are just starting out?

Dawn: Go for it! Take the plunge, believe in yourself, surround yourself with an awesome support team, and be ready to ride a roller coaster of ups and downs. It takes a lot of hard work and unpaid hours to turn something from an idea into reality but if you are passionate about what you are doing it will make the work with

Pressed PR



Deb: As you know, entrepreneurs are always busy juggling a lot of things. What is your favorite activity to relax and unwind?

Dawn: I enjoy playing music myself (Fiddle), hiking, rock climbing, and anything outdoors with my husband. We also make it a point to schedule travels here and there because it allows me to get away from the daily routine a little bit and prevents burn out.


Deb: Thanks so much for stopping by, Dawn. Enjoyed hearing about your business! Please share your website and social media URLs.

Dawn: I enjoyed it too, Deb. Here's my information.

Website: www.pressedfreshpr.com

Find me on Instagram, Twitter, and Facebook with @pressedfreshpr




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3 ways to create a sense of urgency in your business

passion led us here sign
by Chris Atley

Having a sense of urgency is important in the growth of your business, because it forces you to get out of your comfort zone and do what you need to do to actually grow it.

Being complacent creates more complacency.

I always say being in business for yourself is the best personal development course you can ever take, because you are focused to deal with your own blocks preventing you from being successful.

Being in business = sales, and sales brings up all kinds of blocks.

BUT if you have a sense of urgency you will force yourself to address those blocks, and keep going instead of letting them stop you.

For the person new to business, the sense of urgency is usually financial. You’ve either discontinued your career to give this a go, and have a lot riding on it. You need to provide for yourself and maybe a family too. OR maybe you’ve just finished school and this is your first “job” and you need to make it happen in order to survive. Thus a financial urgency is created. You are willing to do whatever it takes to make your business a success.

Then there is the business owner who is past this stage, and is financially secure or maybe doesn’t need to contribute financially to the household. With both cases, there is not that same financial pressure. This is typically where I see business owners “take their foot off the gas”. They start to coast, lets sales slide, and become lackadaisical. This is fine until it’s not. They end up hitting a slow period or slump, aren't prepared, and therefore create a financial sense of urgency all over again.

So how do you create a sense of urgency when you don’t have the financial pressure?

This is the type of urgency that is my favourite – it’s anxiety free unlike like financial pressure. This is where you can focus on something much bigger than yourself and surviving. You get to expand your why to impacting and helping others. Of course that part of your “why” was there before, but let’s be honest. If you’re struggling financially, it’s hard to focus on this. When you can focus on this bigger picture, it becomes super inspiring.

You’re so fired up about how you can help more people and have a bigger impact, that this is what drives you every day. That’s what has you moving through your own blocks and being the best version of you. You have inspired ideas that you are so excited to bring to fruition. You are creating at the highest level. From a place of love and expansion – that’s “we” centered and not “me” centered.

This “why’ will be different for everyone and it’s not about the “size” of the why or comparing yourself to others. It’s about what is inspiring to you. It’s an idea the universe has given to you, and you will know it’s right for you because you are excited and motivated to carry it out. That is what will get you moving in the morning :-) Tune into those ideas that have been percolating, and take that next step in bringing it (them) to fruition. Be brave and courageous! You can do it.

And if all else fails in creating a sense of urgency, you can invest in something big (i.e. hire a coach, strategist, more employees), that forces you into that financial sense of urgency again. It’s so big and scary, that you’re forced to look at all of the stuff inside you holding you back because you have to ;-)


Written by Success Speaker & Coach Chris Atley, CEO of Chris Atley LLC ~ Decisions by Design. For complimentary success tips for business and life, please visit www.chrisatley.com.


Picture credit: Photo by Ian Schneider on Unsplash

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Best Business Process Models for Content Marketing

by Alex Jone

In today's time, content marketing has become an important part of all kinds of businesses be it small, medium or big. Content marketing has now become the heart of businesses as it helps them earn a huge amount of profit. Customers will only visit your website and buy your products if they find something new and unique.

Few advantages of Content Marketing are:

1. Google finds your content favorable
2. Content marketing enhances the revenue of the business
3. Customers are attracted easily
4. It is not hard and hectic as traditional marketing
5. Content marketing helps in making people aware of your brand

Now we will come to the core of the topic i.e. Business Model of Content Marketing. Here we have discussed 7 Best Business Models.

1) Player - Contributory Content

This model is a starting stage for most of the businesses. It is a very big contributor to high demand and other communication strategies for businesses. This is the supporting phenomena for marketing. This model involves native advertising strategy which helps in spreading brand awareness amongst the target audience. After going through this stage, businesses go to Performer Model.

2) Performer - Excellence in respect to content

In the Processor business model, one team may take responsibility to handle the functions of the content and do not focus on the creation of content. Content function in many businesses can be very efficient and specialized and therefore the need for content strategy services arises. The content team may perform services in every field of the organization such as product, sales, marketing, etc.

3) Processor - Service Content

According to businesses, content marketing is a very integrated and efficient process. The model, whether occupied or self-made, the content team focuses on media platforms, marketing, communications which helps in increasing the sales of businesses. Moreover, the teams work on an autonomous basis but provide business values by reaching the core audience efficiently.


4) Facilitating Content

Content marketing is a very efficient facilitator to increase brand awareness of your business. In today's time, when businesses have adopted digital marketing as the major source of the business function, content marketing acts as a digital marketing virtual assistant in every aspect. Your website will attract users only if it has valuable and unique content. Websites which has captivating content are very successful in today's time.


5) Content as a source of Information

Content can be in any form such as a blog, video, article, etc. The major aim of the content is to make people aware of some valuable information. Content should help in solving any query or doubts of customers by providing relevant information which they are searching for. Try and convey information regarding every aspect of search and study of users. Try creating unique and informative content which can attract a sound number of visitors daily.


6) Content as enhancing the business operations

This business model is adopted majorly by IT and Development Firms. Most of the businesses offers website design an development services, to enhance the functioning of your business the best way is to provide SEO and Content Marketing Services. Customers become happy and satisfied when they get something extra. For, eg. when you buy a car, you get free service for years. This model can help you attract a lot of customers and can help you in increasing the revenue.

7) Content as a network

This business model involves minimum investment with a high revenue return in respect to content marketing. This model works as a service hub and spoke phenomena. One can hire and form a network of content designers or freelancers and provide them with tasks/projects as paid service from clients. Therefore, this business model can help in forming an efficient though not very big business operation that would become productive and will grow with minimum investment.

We have now clearly understood how the business model of content marketing works. Content marketing has now become the necessity of every business and is also a digital marketing virtual assistant. To stay in the rat race, businesses should adopt new trends and technologies and content marketing is one of them. Without Content Marketing, businesses have no future.


About the Author: Alex Jone Works in a HR and Recruitment at Alliance Recruitment Agency- an IT Recruitment Agency. He specializes in helping with international recruiting, staffing, virtual assistant marketing, HR services and Careers advice service for overseas and international businesses.

Facebook: https://www.facebook.com/Alliancerecruitmentagency/
Twitter: https://twitter.com/career_alliance


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