Profitable Passion Building; The Behind the Scenes Life of Business in Travel

Liz Galloway
by Liz Galloway

Lessons I’ve learned feeding my passions as a travel entrepreneur

At a little past 4:30 a.m. on a small expedition boat off the island of Espiritu Santo, Baja Sur, I my online office from my smartphone. The boat’s still quiet as I sip my first cup of coffee before I kick off our 6:30 yoga class and guests and crew begin milling about in anticipation of another day of adventure. I get out the day’s emails, marketing, content and pitches, grab a banana, some granola, find my spot on the mat and hit play on my Spotify yoga playlist.

I’m here as a wellness host for several dozen active adventurers. We’ll spend our day immersed in emerald waters kayaking, snorkeling and hiking remote islands in the Sea of Cortez, then close the evening with nutrition workshops, good food, and meditation. As a wellness coach and founder, this is what a lot of my days look like. On location, connecting with people through unique travel.

Working in travel, I get a lot of questions about how to get paid to travel, and where to start. Some of this comes from the digital nomad movement, and Instagram photos telling us we are a failure if we can’t travel full time. Regardless of what sparks a desire to travel or create entrepreneurial pursuits in any subject, there’s a lot of work behind the velvet curtain. And as you may well know there is a physical and psychological commitment to chasing our dreams. I have to be prepared for variables and long days that are balanced with physical outdoor activity, coaching, and hours behind a laptop. There are a few things I’ve learned on the way, so I pull back the velvet curtain on my top three.

Niche Passions Create Niche Business 

Travel is a highly visual and emotional business with people connecting through hands on experiences. It’s also highly competitive so I don’t copy what others are doing and ask what I can provide that is authentic and provides a niche solution. But it took leaping over hurdles, working through challenges, pivoting consistently and seeking my own epiphanies. I listened to guest feedback and analyzed what was working online to reach those interested in my message. The tools I use for monitoring websites, posts, and ads are Google Console, Google Analytics, Google Alerts, SEM Rush & Moz.

Speak Up (About Yourself) 

With a background in hospitality that gained me contracts in Costa Rica, Spain, Mexico & the Antarctic, I had no problem gaining press, articles, TV, and radio coverage for others, but I put off doing it for myself. My introverted- extrovert personality wanted to keep me safe. That meant not ”bragging” about my passions, my skills, or my brand. Until I could no longer accept that as an option to running a successful business. Reach is about relationship building, travel is about storytelling, and I certainly had stories to tell. Not raising our voice and media reach is one of the biggest mistakes we can make. To start, zero in on a couple of targets you want to hit, magazine, TV, podcasts etc. and have several fitting pitches ready to go. Top tools I use to increase reach and automation are HARO, Cision, EIN News, Prezley, Babbler, Muck Rack, Press Farm, and good old fashion google searches on key words with the Keywords Everywhere tool. Some have worked better than others, and there’s always room to improve.

Add to Your Skill Set 

I did a lot of self-imposed training outside of my official university education that allowed me to speak the lingo of modern marketers, designers, creatives, coders and DIY my growth. I also opened more doors by adding certifications to the mix so I could offer great experiences. I stopped trying to fit into a box I didn’t fit in because that’s what others were doing. I love the power of outdoor connections and that helped create my niche, so I increased my expertise with several outdoor and internationally respected safety certifications. If you’re taking the next step to gain training across anything from video production, to digital marketing, here are my favorites to learning online from your boss cave: Shopify Academy, Linkedin Learning, Foundr Courses.

Scale at A Pace That Works 

"When in doubt, bootstrap. Using your own personal resources is the easiest way to start a business. You don’t have to convince investors about the merits of your idea. You just have to convince yourself." -Ryan Holmes, Co-founder of Hootsuite. I love this quote because it gives power to an entrepreneurial bottom line. One that justifies our testing, and trials. I’ve seen people burn through a couple million dollars with no profit because they were focused on the wrong things, and not monitoring results (or lack of). I’ve also learned to DIY key things that saved me thousands while I scaled up. Embracing virtual assistants and automation software helps me keep my sanity and organization. Here’s a couple I recommend: Kartra and Wayin.

Simply put, entrepreneurship is a series of sequences that end up telling your story. A story of profitable passion building with like-minded people, because it’s a lonely road when you think you’re on your own. If you’re looking to work in travel, I encourage anyone first and foremost to create their foundation with tools that answer questions your target audience would ask. Nomadic travel lifestyles are beautiful. They’re even better with great income.

Find out more steps to passion building and travel by connecting with me in socials.

About the Author: Liz Galloway is adventure and travel writer, who has also covered wellness for 20 years. She contributes to several online and magazine outlets, is a creative content developer and has authored a book on travel and fitness. She runs the Wild Adventure Wellness Retreat site, a place to find transformative retreats, travel inspiration and connect with others. When not writing you can find her on expedition boats in Alaska, Baja, or Hawaii or covering angles for Antarctic expeditions.



10 Business Lessons from Construction Industry Tycoons

If you think of building tycoons and real estate magnates, you probably think mostly of men — people like Cornelius Vanderbilt or John Jacob Astor. But in reality, the major players in the construction industry are incredibly diverse, and what’s more, they offer a wide array of advice from their own experiences as entrepreneurs.

From Biddy Mason, the former slave who became one of the first real estate developers in Los Angeles, to “the woman who built Beijing,” the construction industry is chock full of entrepreneurs who were pros at building not just physical structures, but also their own empires. And though their industry is fairly specialized, their wisdom applies across the board. The lessons they learned in their own lives provide powerful instruction on how we, as business people and as individuals, can find our own path to similar success in any industry.

To access these entrepreneurs’ wisdom, check out this infographic by equipment rental company BigRentz on lessons from the 10 most influential tycoons of the building industry.

10 Business Lessons from Construction Tycoons

Infographic by

Is It Ever Too Late To Start Over?

woman sitting at a cafeby Deborah A. Bailey

The other day I was reading a blog post about learning new languages. Most of the comments stated that if you don’t learn a new language when you’re young, it’ll be too hard to pick up when you’re older.

In our society, that idea is repeated over and over. And if people hear an idea enough, they start to believe it must be an established fact.

How often have you heard someone say they were too old to start over? They’ve invested too much time in their job, or their relationship, or their career, or their belief system to change now.

Here’s the bottom line: what you believe will become your reality. Too old to learn a language? You’re right. Have to stay in that career that you hate? Sure, go ahead. Change is hard. Don’t try this at home, kids. It might be uncomfortable.

I didn’t start learning Spanish until I was 16, and I studied enough to become quite good at reading and writing it. I’d planned to continue on in college, but I decided to major in Biology for about a year. Which meant my liberal arts classes got dropped in favor of Organic Chem, Algebra and Logic.

It was my first detour away from the things I do best–writing and communications. (The “why” is a topic for another day.)

Another Change–Another Language

Fast forward several years later. I decided to switch careers from copywriting to computer programming. So I had to learn how to code. The school adviser told me that learning a computer language was similar to learning how to read music (which I learned in grammar school when I took up the clarinet). Since no one told me it couldn’t be done, I went with it and learned three computer languages.

That worked for me until I finally decided to leave IT and return to writing. A new way of life away from full-time employment. When I became a freelancer, I didn’t have the luxury to believe that it was too hard to learn new things.

Here’s the thing, at each juncture, I just went with the flow. I decided to make the change, and learned the new “language” that went with it.

I didn’t sit there and decide I was too old to learn to read music, or Spanish or machine code. No one told me I couldn’t do it, and I wouldn’t have believed them if they had.

In 2010 I published my first book, Think Like an Entrepreneur. Today, I’ve got over 10 books published, with 2 more on track for publication this year. Back when I was writing my first book, I didn’t have a clue about self publishing. So I learned how to do it and made a start.

It’s Not Too Late If You Say It’s Not

With each bend and twist in the landscape, I learned the new terrain and kept it moving. That’s how you do it.

Everyday you have a chance to take a risk. Make a leap. Venture into the unknown without a road map or an expectation of what you’re going to find.

You can stick with “established wisdom” which is always there to tell you what you can’t do. Or you can just go do it.

About the Author: Deborah A. Bailey is a writer, coach, author of several fiction and non-fiction books, and creator and host of the Women Entrepreneurs Radio podcast.

Copyright © 2019 Deborah A. Bailey

Picture credit: Photo by Kaylah Otto on Unsplash

This post originally appeared on


Your Next Massage Should Be Cannabis-Infused

massage sessionby Jessica Smith

If you are suffering from any pain, then a body massage can make an excellent pain management plan. Like most people, you probably know marijuana for its common uses like vaping, smoking, or edibles.

However, you can also use cannabis as a topical. When you use cannabis in massage, it won’t make you high, but it will undoubtedly make you relax and feel good. That explains why massage oils containing marijuana are becoming popular every day and easily accessible on top-rated Ontario cannabis stores.

So, what benefits can you get from a message that uses marijuana? Let’s find out, shall we?

1. This Massage Provides the Anti-Inflammatory Properties of Marijuana

One of the primary reasons why you should consider having a massage that comprises any type of marijuana such as Indica is that it can help you in healing some ailments you might be suffering from. They use massage oils made from CBD, which has lesser narcotic effects and a lot of healing properties.

When you combine these anti-inflammatory properties of marijuana and therapeutic massage done by a professional, you’ll be able to feel more relief from painful symptoms caused by injuries from sports or arthritis as research suggests.

The cannabis oil containing CBD helps you to soothe your sore joints, thereby boosting your energy, which makes you feel stronger and like you are not experiencing any muscle or joint pains. You will start feeling the healing sensation of this massage when the CBD in the massage oil starts penetrating your skin and reaching the areas where you’re feeling pain.

2. It Increases Sensory Stimulation

Your joints and muscles react immediately when you take a massage. This means that adding cannabis oils to the massage will increase the stimulation that your entire body and senses feel. Your skin is the largest organ of your body. You, therefore, need to make sure you take care of it more often to ensure that you keep it healthy and strong every day.

Having a gentle massage that uses cannabis oils helps to stimulate your skin, which in return enables you to feel more alive and alert in everything you do. Your body produces skin cells each day. Therefore, having this massage prevents your skin pores from clogging as it makes the old skin cells to fall away, leaving your skin fresh and healthy. So, using a cannabis-infused massage will help you improve your skin tone, tighten your skin, and remove wrinkles.

massage towel and candles

3. Increases Your Muscle Relaxation

Having a therapist slowly rub CBD oil in your skin can give you the most relaxing and therapeutic experience. Besides, this massage can also help in stimulating your skin surface hence relaxing your muscles and easing any tension or pain you might be feeling.

You can go for this massage, especially after work as it can be a great way to unwind after a long and exhausting day. This massage will rejuvenate, replenish, and revitalize your whole body without making you feel high or sleepy, which happens when you smoke.

4. Helps You to Ease Anxiety and Stress

Today, many people across the world are suffering from anxiety and stress than ever before. Most of the worries that people experience are from their jobs, money, children, siblings, health, and so forth. These factors make anyone probe to stress and anxiety since they affect most people. As a result, you can get depression with time if you don’t know how to deal with your everyday stress efficiently.

But having a massage that uses marijuana can help you deal with your everyday stress as it puts you and your mind in a relaxed and happy state. This massage, therefore, helps you to reduce stress, which can lead to depression or stroke. The good thing is that anyone can benefit from this massage no matter the age, gender, or lifestyle as it caters for all your massage needs.

model doing yoga

5. Helps You to Eliminate Chronic Pain

If you suffer from any chronic pain, then you can always turn to a cannabis-infused massage as it can help you to cope with your pain. This massage helps you to decrease the inflammation that comes with chronic pain. Doing so increases the blood flow in the affected area hence soothing it which reduces the pain you are feeling.

A massage that uses cannabis is great and has various benefits as you have seen. You should consider getting this massage as it might be what you need to improve your life and eliminate some conditions you might be having like chronic pain, anxiety, stress among many others.

Picture credits:

Antonika Chanel on Unsplash

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