5 Reasons Why Usability Testing is Important for Your Business

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by Yazi

We live in a fast-paced world where today's users expect a product to deliver right away. If a product fails in this regard, users tend to abandon it for something else, so the importance of usability testing cannot be disregarded.

Companies such as Amazon have gone on record to say that their incredible success came from the huge amount of usability testing they incorporated into their platform at its inception. We have put together 5 reasons why usability testing is important for your business.

1. Evaluate if your product meets user expectations.


Sometimes we cannot see things as they really are, and this is especially true when we are talking about something that we created. We know what to expect from our product, but that may not reflect what a user expects. Usability testing allows us to discover if users are happy with our product and if it behaves as they expect it to.

2. Match your business decisions to real-world use.


Often in business, we can get tunnel vision and can go down a particular path that we feel is right. We have invested our time into our product, and our design is based on how we imagine a user will behave. But the reality is that we are developing a product for other people to use, so to be successful, we need to know if our product can easily be used by real-world users. We know how to use our product, but that does not mean that our users will automatically understand how to perform the same tasks.

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3. Eradicate any flaws in the product.


We know how the product should work, so we are inclined to use it in the way it was meant to be used. But this might not be how a customer will use the product. They don't have the same knowledge about the product as we do, and they might do things in a way we have not considered. This is why user testing is important, as we are essentially giving users the opportunity to break our product in the testing stage, rather than after production. There are many approaches to recruiting participants for your user testing project. You can either ask your own users or recruit new users, depending on your objective.

4. Evaluate users performing required tasks.


It can be hard to receive criticism, but the reality is that we are developing a product for other people to use, not for ourselves. So to be successful, we need to know if our product can be easily used by our customers. We know how to perform certain tasks, but that does not mean that our users will automatically understand how to perform the same tasks. Usability testing allows us to observe people as they try to perform a certain task, and we can see how they go about it. This may allow us to fix details that we might have otherwise overlooked, and help users have a more pleasant experience.

5. Obtain feedback and observe user reactions.


If you are still asking yourself why is usability testing important, then think of it this way, you will get the opportunity to hear what a person is thinking while they use your product. You get to see how they react to your product before it is released and you will receive unbiased feedback. This information is truly invaluable if you want to deliver the best possible product to your users.

About the Author: Yazi is an inspired writer who enjoys writing about personal growth, self-help tips, and women's lifestyle.

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