Tips To Elevate Your Online Listings

tips to elevate your online listings

No matter what you’re selling online, writing creative listings that grab the attention of buyers is the key to success. Online users skip through each listing quickly, only stopping when words pique their interest. This means you need a marketing strategy that uses the right words and headlines to engage with consumers long enough to make that sale.

Keep Consumer Psychology in Mind

Using psychology is an effective way to appeal to customers. Writing listings with just the right wording can engage buyers and keep them reading and interested.

Use these tips to get the most from your listings:

Build emotional ties

People respond well to positive feelings. Create a genuine connection with customers by adding in words that garner an emotional response.

Provide the facts

To make the information in your listing more authoritative, back up what you’re selling with accurate stats and explanations.

Anticipate consumer needs

Determine what your customers are looking for and look ahead to how you can provide a solution to their concerns.

Spotlight your prices

Online sales need to factor in pricing. Consumers are more apt to buy something if they think they’re getting a deal, so make sure different price points are easy to read.

Specific Listing Elements to Keep in Mind

It’s not just the psychology behind persuasive copy that’s going to get your listing the attention it needs – there are specific elements that go into making online listings pop:

  • When you post matters, so you can get the most exposure from your listings. Evenings after 5 p.m. and weekends see more online activity as consumers have more time to shop.
  • Accurately describe what you’re selling, using bullet points when possible, for easy reading. Consumers want to know exactly what they’re buying.
  • Add images, videos, and other interactive elements. Consumers want to see what they’re buying, and visuals can give them more confidence in what you’re selling.

How to Create Text That Stands Out

Don’t forget to create text that’s unique and stands out. The first thing consumers will see is the title or headline, which should be eye-catching and compelling. Keep headlines relevant and short – anywhere from 40 to 80 characters is ideal.

Other ways to make text stand out:

  • Use adjectives that are bold and rich in context. Instead of describing something as “nice”, substitute power adjectives such as “state-of-the-art”
  • Optimize font by making it easy to read – a good option is sans serif Verdana, using 10 to 14 pt for the main copy of the listing.

In order to make your listings stand out, you need to make sure every aspect of the listing is attractive to consumers. With the above tips in mind, you’ll be able to write online listings that help you make the sale, beating out your competition with the power of words. To download or save these pointers, check out the visual below by ForSaleByOwner for a culmination of their listing tips.

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