How She Does It: Alicia Williams, Co-Founder & CEO of Aliste Marketing

Alicia Williams

About Alicia Williams

As the Founder & CEO of Aliste Marketing, Alicia Williams is the marketing professional mastermind behind the visionary concepts. She helps clients transition from unseasoned startups into unfettered successes.

Her impressive personal accomplishments and passion for helping fellow entrepreneurs realize their own dreams has garnered her numerous accolades. These include the 2016 Outstanding Women of Family Business Award Recipient, recognition as one of The Worcester Business Journal’s 40 Under Forty, and the honor of being the Spotlight Entrepreneur for Capital One Spark.

At age 21, Alicia launched her new venture from her laundry room during an economic recession when entrepreneurship was highly discouraged. Alicia refused to believe that her creativity and passion were limited to the 9-5 corporate realm, and more than a decade later, she continues to break the status quo as an industry leader.

Alicia’s gift for out-of-the-box creative strategies with real metrics to show ROI have won her a dedicated client base as well as the attention of branding giants like Microsoft and Staples both of whom have invited Alicia to present her take on marketing strategy. She’s also a Certified Women Owned Business, HubSpot & Sharpspring Partner Certified and Constant Contact Certified Authorized Local Expert. As a valued media commentator, Alicia has been featured on USA Weekly, Authority Magazine, Thrive Global, CMS Wire and CBS Radio The Sports Hub.

She is the author of a boundary pushing marketing book, which lifts the curtain to give readers a glimpse at a highly actionable, step-by-step marketing plan that helps puts you, the business owner, in control of your own destiny.

About Aliste Marketing:

Our award-winning boutique marketing agency services aim at turning your unique story into an opportunity for brand recognition and, best of all, long-lasting success.

Alicia Williams, Co-Founder & CEO of Aliste Marketing

Deb Bailey: Welcome to the Secrets of Success blog, Alicia. Let's get started! Are there any lessons learned from your business that you'd like to share?

Alicia Williams: Great to be here, Deb. Every day there is a lesson to be learned! I think a huge one is to practice gratitude even when things feel tough. To switch your mindset into celebrating the smallest wins helps me personally through the ebbs of flows of being an entrepreneur. Being aware of where your started helps you to appreciate where you currently are- even if that seems like a lull! Be present in your business, be aware of the client experience and be eager to solve the issues!

Deb: What inspires you to do the work you do?

Alicia: Inspiration surrounds me- it's taking a walk and seeing a horrible designed advertisement, it is driving down the highway and smiling at the amazing campaign across a truck. What inspires me each day is pushing the boundaries of what I can do as well as the ideas that businesses have never thought of- that is what drives me. I’m inspired to see where this entrepreneurial journey will take me- I am just getting started.

Deb: What advice would you give to women entrepreneurs who are just starting out?

Alicia: Trust your gut- and if you have a bad gut surround yourself with those you trust. Regardless if your gender, running a business is not easy but it is the best choice I ever made. Have an idea that solves a need, listen to feedback from the market and those in the community, be strong in your decisions but ALWAYS remember where you started and support those that are starting this journey as well.

Deb: Great advice! Entrepreneurs are usually busy all the time. What's your favorite activity to relax and unwind?

Alicia: This is a funny question for me! I have young kids so the idea of relaxing and unwinding is a foreign concept at this point in my life. When I do have those 5 minutes to myself I really enjoy blasting my Pandora Alicia Keys station and redecorating my home. We have a joke in my family that you can never just walk in and sit down, I probably moved the couch!

Deb: What do you wish you could tell your younger self?

Alicia: Just breathe everything is figureoutable. The nay sayers and obstacles that I had to overcome to be where I am today, although at the time it didn’t feel like it, they were so important to helping shape my back bone and determination to succeed. Trust in yourself and stay true to what you believe- regardless of where the market takes you.

Deb: Thanks for stopping by, Alicia! Before you go, please share your website and social media URLs.

Alicia: Enjoyed it, Deb. Here are the URLs.


Diane Allen: Art Collector, Creative Entrepreneur & Philanthropist on Women Entrepreneurs Radio

Diane Allen: Art Collector, Creative Entrepreneur & Philanthropist
Show #508

Diane shares her experiences and thoughts on:

  • How to support causes while supporting emerging artists 
  • Advice on how to start collecting art and why it is accessible to everyone
  • Female entrepreneurship & the future of philanthropy

Diane Allen is a renowned creative entrepreneur, jeweler, innovator, philanthropist and true Renaissance woman. Involved in a wide array of artistic endeavors, Diane opened her first fine jewelry store, 23rd Street Jewelers in Santa Monica in 1981.

While she has supported numerous charities throughout her career, including serving on the Boards of the VIA Art Fund and the DesertX biennial, Diane has also targeted healthcare and medical management as the leading causes of her fundraising and support efforts over the past decade.

Diane Allen: Art Collector, Creative Entrepreneur & Philanthropist As the Executive Vice Chair of PHASE ONE’s Board of Directors, Diane has helped raise over 20
million dollars for the organization dedicated to funding first round of clinical cancer trials, and has enlisted a network of over 3,000 donors to date.

Additionally, Diane is very passionate about implementing solutions for the national opioid addition crisis as it enters epidemic levels. She has founded multiple methadone clinics, which currently accept over 700 visitors daily.

Diane loves making a difference in the world and when she has time in between harmonizing her creative, philanthropic and executive purists, she can play a mean game of tennis.

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Diane Allen: Art Collector, Creative Entrepreneur & Philanthropist


How to tackle web hosting like a girl boss!

two women working on a laptop

You’ve done it. You took the huge step of the building and launching your own business—congratulations are most definitely in order! However, if you thought it was hard to get to this point, the challenge is even more difficult from here. How do you make the consumer aware of your brand? How can you make your business the most successful version of itself it can be?

One truly significant way to grow your brand is through the internet. After all, the first thing most of us do when we learn of a new business or brand is google (usually on our phones)! A 2016 study by Thrive Analytics, a digital marketing research firm, found that 30% of consumers would not even consider a business that didn’t have a website. That same study found that 70% of shoppers do searches on their mobile for product and service categories.

Now, you may think that having a social media presence on platforms such as Facebook or Instagram is enough—and for some people, it may be. But if you want your brand to shine, it needs its own home on the internet. A professional website establishes credibility, helps with marketing, and provides the opportunity to conduct more sales (potentially 24/7). It gives you complete control over your image and getting a website sooner rather than later means that you’ll have one less thing to worry about by the time your business has grown.

So, how do you go about making a professional website? You can always go the easy (but expensive) route of hiring a professional designer and site builder to do the whole thing...but we get this might not yet be in the financial cards. Another option is the DIY-ish approach, where you find the best web hosting service and build your site yourself.

While this is technically something you can do completely on your own from the ground up, most of us aren’t tech geniuses with amazing coding skills, able to drum up a beautiful website from a combination of zeros and ones. To that end, most web hosting sites offer ready-made templates that can be customized to your heart’s content. The best ones offer responsive, dedicated customer support, too, with lots of tutorials and step-by-step how-to’s.

When looking at different web hosts, aside from customer support and how easy it is to design your site, there are a few different additional considerations you should look at as well. Among the most important is the performance, or how reliable and fast the hosting is. Look for companies with fast uptimes, which just means how long it takes for the site to load. Secondly, the main reason we’re guessing you’re doing this yourself is price—so make sure to look for web hosts that have a variety of payment plans, especially since you might find that the web host you initially chose doesn’t work for you. Finally, check out the additional services, software, and integrations the web host provides. And make sure that you’re not just getting all the bells and whistles because they sound cool, even if you don’t need them.

Good luck with your website journey— We are rooting for you! #womensupportingwomen

Photo credit: CreateHer Stock

Mystery Author Faye Snowden on Women Entrepreneurs Radio

Faye Snowden
Show #506

Faye Snowden is the author of three published mysteries with Kensington— Spiral of Guilt (1999), The Savior (2003, 2004) and Fatal Justice (2005, 2006).

She has published short stories and poems in various literary journals and small presses including The African American Review, Calliope, Red Ochre Lit, Bay Area Poets Coalition and Occam’s Razor.

A new book, A Killing Fire (Flame Tree Press) made its debut in August, 2019.

Aside from her publications, she also managed two boys, a husband, five dogs and three writing fellowships over the years. Today, Faye works and writes from her home in Northern California.

A Killing Fire by Faye SnowdenWebsite:
Twitter: @faye_snowden
Instagram: fayesnowden

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Mystery Author Faye Snowden

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