How to tackle web hosting like a girl boss!

two women working on a laptop

You’ve done it. You took the huge step of the building and launching your own business—congratulations are most definitely in order! However, if you thought it was hard to get to this point, the challenge is even more difficult from here. How do you make the consumer aware of your brand? How can you make your business the most successful version of itself it can be?

One truly significant way to grow your brand is through the internet. After all, the first thing most of us do when we learn of a new business or brand is google (usually on our phones)! A 2016 study by Thrive Analytics, a digital marketing research firm, found that 30% of consumers would not even consider a business that didn’t have a website. That same study found that 70% of shoppers do searches on their mobile for product and service categories.

Now, you may think that having a social media presence on platforms such as Facebook or Instagram is enough—and for some people, it may be. But if you want your brand to shine, it needs its own home on the internet. A professional website establishes credibility, helps with marketing, and provides the opportunity to conduct more sales (potentially 24/7). It gives you complete control over your image and getting a website sooner rather than later means that you’ll have one less thing to worry about by the time your business has grown.

So, how do you go about making a professional website? You can always go the easy (but expensive) route of hiring a professional designer and site builder to do the whole thing...but we get this might not yet be in the financial cards. Another option is the DIY-ish approach, where you find the best web hosting service and build your site yourself.

While this is technically something you can do completely on your own from the ground up, most of us aren’t tech geniuses with amazing coding skills, able to drum up a beautiful website from a combination of zeros and ones. To that end, most web hosting sites offer ready-made templates that can be customized to your heart’s content. The best ones offer responsive, dedicated customer support, too, with lots of tutorials and step-by-step how-to’s.

When looking at different web hosts, aside from customer support and how easy it is to design your site, there are a few different additional considerations you should look at as well. Among the most important is the performance, or how reliable and fast the hosting is. Look for companies with fast uptimes, which just means how long it takes for the site to load. Secondly, the main reason we’re guessing you’re doing this yourself is price—so make sure to look for web hosts that have a variety of payment plans, especially since you might find that the web host you initially chose doesn’t work for you. Finally, check out the additional services, software, and integrations the web host provides. And make sure that you’re not just getting all the bells and whistles because they sound cool, even if you don’t need them.

Good luck with your website journey— We are rooting for you! #womensupportingwomen

Photo credit: CreateHer Stock

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