Be Tech Savvy in 2020: A Guide for Women Entrepreneurs

 Victoria Schmid
By Victoria Schmid

Have you ever felt a little out of the loop when it comes to the ever-changing world of technology? I mean, as a millennial, I “grew up on the Internet,” but dial-up and AIM are nothing compared to what’s available today. From 3D printers to TikTok dance memes, there’s a lot going on right now.

For entrepreneurs, you may not need to become a viral Internet sensation, but it’s definitely important to be tech savvy and at least speak the language. Let’s take a look at a few ways to stay ahead of the curve in 2020.

1. Understand your Internet options

One of the most basic ways to stay tech savvy is to make sure you understand which internet plan is right for you. With buzzwords like DSL, cable, fiber, 5G, and satellite internet, internet plans can be a little overwhelming. Thankfully, some of those options are narrowed down based on what’s available locally. From there, you can figure out which Internet Service Provider (ISP) is the most reliable.

Also, keep in mind that there’s a difference between personal internet plans and internet plans for businesses. Most ISPs offer business plans with higher speeds, phone plan bundles, security monitoring, cloud storage, and more. So make a point to compare local ISPs to make sure you’re getting the most bang for your buck.

With a secure, high-speed connection, the tech world is your oyster.

2. Take advantage of smart devices

Pretty much every new product these days comes in a smart version. Some seem a little extravagant—like the smart duvet cover—while others are super functional and can even improve your business. Here are just a few of the smart devices you could incorporate into your enterprise in 2020 if you haven’t already.

• Thermostats: Smart thermostats make it easier to change the temperature of your office and save you money on energy costs by learning usage patterns and adjusting accordingly.

• Printers: Some smart printers can be controlled by voice command and can increase efficiency by ordering ink automatically when it’s low.

• Security cameras: Smart cameras put your mind at ease by allowing you to check on the security points of your office from anywhere on your smart phone. Some smart cameras also come with sensors that alert you of suspicious movement in real time.

• Lighting: Smart lighting is another great way to save on energy costs. Smart lights can also improve productivity by creating optimal lighting for employees to signal focus times or by adjusting to spaces with natural light.

If any other smart devices catch your eye, just make sure they benefit your business specifically before purchasing. Buying too many IoT devices could end up crowding the office and making an unnecessary dent in your bank account.

3. Know what to expect from 5G

You’ve probably seen commercials advertising the rollout of 5G wireless capabilities, but what does that mean for you and your business? 5G speeds will be about ten times faster than the current standard (4G or LTE) and will operate with almost zero latency. So if you use any smart devices in your company, or if your product depends heavily on mobile traffic, 5G is about to make your life a whole lot easier.

If you’re feeling anxious about getting 5G into your home or office now, don’t worry—it will still take some time before this technology is available to the masses. Even though 5G is broadcasting in some areas currently, most applications and devices aren’t even 5G compatible yet.

4. Review your privacy policies

With so many security breaches lately, privacy and data collection will be hot topics for 2020. To put your mind and your customers’ minds at ease, brush up on your current privacy policies this year. Make sure you’re up to date on privacy laws, and that you’re being transparent about your data collection policies.

If taking stock of and protecting customer information feels overwhelming, the FTC has some resources to walk you through the process.

5. Invest in local SEO

When they hear about a new product or company, someone usually starts by searching it online. One of the best things you can make time for in 2020 is local SEO. Keep information like hours of operation, phone numbers, and peak hours up to date. Use Google and other search engines to make sure your business is verified and showing up on maps.

You should also update your website often, respond to reviews and comments, and use other SEO tools, like Google My Business, to optimize your results.

Take it one step at a time

Hopefully, these tips will help you build a stronger online presence and feel more confident in dealing with technical difficulties. With a great internet plan, some time-saving smart devices, an airtight privacy policy, and excellent local SEO, you’ll be able to leverage your tech-savvy knowledge for success in 2020.

About the Author: Victoria Schmid enjoys writing about technology for the everyday person. She specializes in consumer technology and internet culture and has a background in broadcast journalism. Victoria’s work has been published on Entrepreneur, Best Company, and TripWire.

1 comment

Beverly Holmes Diltz St. Louis said...

Your tips and ideas are really amazing

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